Lure

LURE is like the first breath of air you ever took. It surrounds you and fills you with awe until you burst into a frenzy of emotion the likes of which you have not seen or felt since you escaped from the womb. Confusing and sometimes scary...But feels so right. Nothing like running backwards through a cornfield naked, but more like setting fire to the cornfield and letting the music take control. With hypnotic hooks and intoxicating rhythms, Lead Vocalist Ty Gay has all the building blocks necessary to launch LURE out of the box and into the spotlight. Drummer Kris Davis never misses a beat while laying down the solid foundation necessary for Guitarist Eric Wise (a.k.a. Erock) to make his move. Like a well oiled machine, this monster is ready to rock. Their strange yet commercial style is filled with all types of music ranging from heavy to billboard, ballads to hip-hop, techno and trip-hop, while easily maintaining their rock band status. Crowd control is never a problem. The energy is always intense and the more smoke and lights the better. Just give them room enough to breathe fire and strap yourself in for the rollercoaster ride of your life.