Master Session Group
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Master Session Group

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"Better branding through music: Original airport theme songs"

These days TV shows, sports teams, celebrities and presidential candidates all have theme songs.
It turns out that some airports do too.

A few of these ditties are fairly new. However, Los Angeles International Airport (LAX) traces its theme song to a commercial hit from the early 1970s. In 1971 country music singer Susan Raye topped the country music charts with her song L.A. International Airport, written by Leanne Scott. Here are the words to the chorus:

L.A. International Airport
Where the big jet engines roar
L.A. International Airport
I won't see him any more.

"The original version of the song was a bit sad. Broken hearts and all that," says Nancy Castles, the director of public relations at LAX, "so for the airport's 75th anniversary in 2003 we had new, more upbeat lyrics written." Here are the words to the new chorus:

FIND MORE STORIES IN: Texas | Germany | Alabama | Mexico | Pacific | Birmingham | Southwest Airlines | Chicago-based | Los Angeles International Airport | O'Hare International Airport | Baby | Midway International Airport | Matamoros | Nashville International Airport | Nancy Castles | Dinah Washington | Brian Eno | Karen Pride | Department of Aviation | Frankfurt Airport | Ramsey Lewis | Ambient | City of Chicago | Fraport | Robert Payne | Symbols
LA International Airport
The great Pacific's welcome door
LA International Airport
I'll be coming back for more

The perkier version was recorded by country music singer Shirley Myers, proclaimed the "Official Song of Los Angeles International Airport," and introduced at a karaoke competition held at LAX. Throughout 2003, Southwest Airlines gave each of its arriving LAX passengers a CD of the song. Now, snippets of the song are played between announcements on the airport's traffic radio station (530 AM) www.lawa.org/lax/AiRadio530.cfm and complete recordings of the old, new, and karaoke version of the song are on the airport's website along with the lyrics.

Fly Huntsville — or just hum along

The same year that LAX was updating its theme song, the folks at Alabama's Huntsville International Airport (HSV) were commissioning theirs. The airport's snappy Fly Huntsville jingle airs on radio and TV commercials designed to market the airport to travelers who might otherwise fly out of the Nashville airport, 130 miles away, or the Birmingham, Ala., airport, less than 100 miles away.

There's no way to tell exactly how much passenger traffic is generated by a jingle, of course. But Laura Gipson, public relations manager for the Port of Huntsville, considers the airport theme song a good investment: "People sing our jingle to us…and some of our employees have it as their ring tone on their cellphones!"

Audio logos for airports

In Germany, both the Cologne – Bonn and Frankfurt airports have their own theme songs.

Frankfurt Airport (FRA) introduced its theme song, Baby if we try we can ride across the sky, at a conference last spring. Airport public relations manager Robert Payne says the goal was to create a "corporate audio logo" for marketing, branding, and promotional purposes. "Our song was created to promote the ... strategy of developing FRA as much more than just an airport, but as a full-fledged city for business, innovations, ideas, shopping, leisure, etc..."

The Frankfurt Airport theme song (music and lyrics) was written by airport employee Stefan Muschalski whose band, the Master Session Group (MSG), includes several other airport employees. The song is performed at many airport events and is available, along with lyrics and music video, on the Fraport website.

Inspired by Eno

The Cologne-Bonn airportholds an important place in the history of music for airports. After being stuck at this airport for hours in the mid-1970s, musician Brian Eno created Ambient 1: Music for Airports, a genre-establishing album of calming, electronic music for public spaces.

In 2003, inspired by Eno's effort, the Cologne based band plus49 (the country code for Germany) teamed up with a design firm to create music specifically for the Cologne-Bonn Airport. They wrote on-hold music for the telephones, special elevator music and an airport "gong," a four-second piece of music called Happy Sky played before every overhead announcement in the airport. The band's song Symbols & Gateways, written to honor the launch of the Germanwings-Airbus "Spirit of Cologne," is now the airport theme song and included on an album of airport-inspired music.

Terminal tunes

In some cities music promotes the airport, but in some airports music promotes the city.

Live and recorded mariachi music was playing throughout Brownsville/South Padre Island International Airport earlier this month in honor of Charro Days, an annual week-long fiesta celebrating the border towns of Brownsville, Tex., and Matamoros, Mexico. And there are three stages at Nashville International Airport where top notch local country, folk and jazz - USA TODAY


Discography

1. Frankfurt Airport City Song (02/2007 Single)
2. Only Time (12/2007 Single Release)

Both songs were on the radio in Germany. The Airport City song was on England's BBC as well.

Photos

Bio

Master Session Group-BIO

The Master Session Group project was a spontaneous action and was founded for the Airborne- Celebration of Frankfurt Airport.
The Group consists of the following members:

· Nicole Jost – Lead Vocals
· Stefan Muschalski – Lead Guitars
· Mike Krammig – Bass & Backing Vocals
· Peter Payne – Vocals
· Bertold Schößler – Rhythm Guitars
· Dieter Hulick – Rhythm Guitars
· Thiemo Weicht – Piano
· Andi Breitwieser – Drums
. Andreas Bongard - Lead Vocals
. Harry Krause - Congas & Vocals
. Anke Rible - Saxophon

Therefore the foundation of the Master Session Group was completed in August 2006 by Stefan Muschalski.
Their first live appearance and additionally the first live performance of the Frankfurt Airport City-Song had their premier at the A-380 – Pushback Event on the 19th of march 2007 in Terminal 2 of Frankfurt Airport.
The lyrics of the song are about the emotional relationship of a pilot and his old plane DO24. Both want to accomplish their last common flight to Frankfurt.
In the course of the Gala-Evening of the Airport Cities Conference, the Frankfurt Airport City-Song was presented to the public live at Frankfurt’s hot night spot, the King Kamehameha Club.
Since April 25th 2007, the Song can be downloaded free of charge on the German and English Fraport- Website. ( www.fraport.de & http://www.fraport.com/)
The video can also be seen there.
The Frankfurt Airport City-Song was a huge success, still is and reached international attention.
A song, which couldn’t reflect feeling and the mood of Frankfurt Airport any better!

The second single release, Only Time sung by the fabulous Nicole Jost, was presented to the public in the course of Frankfurt Airport’s Airport Night on the 6th of December last year. At that date it was released worldwide digitally. Both songs were written and composed by Stefan Muschalski.