Mat Franco
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Mat Franco

Newport, Rhode Island, United States | SELF

Newport, Rhode Island, United States | SELF
Solo Comedy Comedy


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The best kept secret in music


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Still working on that hot first release.



Mat Franco became fascinated with the art of magic after seeing it on television at age four. For Mat, magic quickly became an obsession. Over the years, Mat has developed a unique performance style that blends college humor with shocking magic. He is recognized for creating interactive presentations for his audiences that allow for spontaneity and improvisation.

As a child, learning magic was always Mats top priority. Growing up in Rhode Island, Mat's way of learning magic was by watching magicians on TV. He would videotape the shows and then study them for countless hours in great detail. At just 12 years old, after saving money from local shows, Mat traveled to Las Vegas to study and learn from some of magics biggest names. Just a few years later, Mat was invited back to Las Vegas as a teenager, being hired to perform at the Riviera Hotel and Casino as part of the Society of American Magicians National Convention. During his teen years, Mat won several awards from the magic community, by competing in statewide and national magic contests. As a high school student, Mats only marketing tool was a business card. Mat was always amazed with the power and effectiveness of word-of-mouth advertising, but to bring his passion to the next level, he knew there was much more to be learned.

Before approaching magic as a full time endeavor, Franco was a student of Business (Marketing) at the University of Rhode Island. Mat also minored in Communication Studies. Using his education as a tool, he was able to morph his hobby into a career. Since graduating from College in 2010, Franco has become a campus favorite across the country. In addition to Mats work as a live performer, he is also the founder of Franco Talent a specialty talent agency featuring only the best college performers the world has to offer. The roster of performers is hand-picked by Franco himself, and it includes Eric Dittelman, (Americas Got Talent, Fox Business News, The Ellen DeGeneres Show), and Jacob Williams (MTVs Wild N Out, Americas Got Talent). This year, Franco won the coveted Male Performer of The Year award from Campus Activities Magazine.