My Velcroe
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My Velcroe

| INDIE

| INDIE
Band EDM Singer/Songwriter

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Music

The best kept secret in music

Press


"Music Review"

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"My Velcroe is a tasty mix of fun, nolstalgic, experimental, and soulful post-pop which is solely written, produced, and performed by Emily Blong. She uses a guitar, her G4 Powerbook, DP, Reason, and an array of soft-synths and some korg synthesizers and drum machines. Although Emily holds closely artists such as Tricky, Tori Amos, and the Notwist, the influence of her sound derives from a much deeper source. Since My Velcroe's debut in Denver during September 2003 and the production of her first electronic opera at Denver's Cervante's Ballroom in June 2004, My Velcroe quickly gained an underground following as well as radio play on local area stations. With her fun stage presence and hypnotice voice, My Velcroe is currently entertaining audiences in Los Angeles. Emily also spends her time skateboarding, doing graphic design, and making handbags and fashion accessories. You can buy her CD at Amoeba Records in Hollywood or at www.myvelcroe.com." - Check It Out girls magazine, Fall 2005


""Locals in spotlight for CCAH film premiere""

"...Meanwhile, Emily Blong and her band, My Velcroe, will perform her original mix of eclectic, soulful indie pop tunes, during the reception at the Nugget.
Blong is also a Carbondale native and a self-taught musician who was turned onto electronic music production while going to school for web design.
Partnered with a life centered around computers, she said she is fascinated by the idea that voltage can be converted into an audible state of emotion.
" My Velcroe currently resides in L.A. but has been entertaining audiences since 2003 in Denver where we started,” said Blong, who credits influences such as Tori Amos, Tricky and Regina Spector. " - Carbondale Valley Journal, May 25, 2006


"Hearty Appetites"

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"Last New Year's Day, while the rest of us were watching Bowl games or trying to figure out where, exactly, we lost that tooth the night before, Emily Blong and Natalie Taylor were frolicking together on a dump truck in north Denver. Summoned to the strange locale by a mutual friend and filmmaker, the girls, though total strangers at the time, spent the entire day dancing, acting and singing for the benefit of the camera. Over dinner that evening, Blong and Taylor discovered their mutual affinity for music and dance, and decided to pool their creative powers. Six months later, the two are ready to show Denver what they've been up to. Electro Lunchbox , a burlesque fairy tale, will hit the stage at 9 p.m. sharp tonight at Cervantes' Masterpiece Ballroom, 2637 Welton Street. Blong promises it will be "like nothing else you've ever been to."
Conceived as an electro-pop opera, the 25-minute performance dabbles in experimental noise and pop beats. Theme-wise, it focuses on the ongoing struggle to find one's self in a world of often damaging outside influences. The music and lyrics, composed by Blong, a member of local groups My Velcroe and School of Flirting, are a diverse and dramatic mix of synthesizer, drum machine, piano, bass and cello. "People tell me they've never heard anything like it," Blong says, "but they tend to like it."
Taylor, a classically trained ballerina who grew tired of ballet's strictness, choreographed the show based on storyboarding sessions with Blong. "I wanted to show that dancing can be sexy without necessarily being sleazy," Taylor says. "I get mad when people see dancing as just sex, when I see it as purely art." She notes that a particularly racy portion of the show is meant to highlight the distinction.
The remainder of the evening will play like an electric Kool-Aid acid test, with swingsets and trampolines, fashion shows and interactive booths, bouncing balls and big bowls of candy. Beat-meisters DJ Popken and OilCanHaire will drop an electro extravaganza until the bouncers clear the house.
Tickets are $7 at the door; call 303-960-7973 for details. -- Adam Cayton-Holland" - Westword Newspaper, Denver, CO, June 17, 2004


Discography

New My Velcroe EP in Progress, release date will be late-summer 2006.

My Velcroe/My Velcroe
Self-Release 2006
Emily Blong
(Due for Re-Release by Born Again Pop Records
Fall 2006)
Available for sale on i-tunes, Napster (aug 2006)
and at www.myvelcroe.com, and at Ameoba Records in Hollywood.

Photos

Feeling a bit camera shy

Bio

My Velcroe is an indie electronic artist that pumps out post-pop tunes of an electro-psycedellic nature. Emotive and up-beat, the symphonies of acoustic and electronic harmonies she creates weave into a hauntingly magnitizing force. soulfully singing through a kaoss pad like a posessed cartoon character who's living each song as if a story from the graphic novel that is her life, her stories of self-disclosure are camouflaged in arrays of electronic beats, romantic piano segments, and quirky synths, smoothed over with ambient guitar riffs. It is music written to inspire and move.

The sound of my Velcroe could be compared to Rilo Kiley and Fischerspooner's little darling child. Plucking from a wide array of collective influences, including The Mars Volta, The Violators, Ladytron, Le Tigre, Pink Floyd, EBM, Tricky, Sonic Youth, Tori Amos, the Pixies, New Order, David Bowie and emily's secret lifetime passion for musical theatre and opera, My Velcroe allows the sound to create itself. "I don't write the music, I am the music. The style of my songs changes with my moods, every song is written to be a complete package of thought, memory and emotion, each with a tinge of irony. Whether it be a thematic contrast between the sound of the music and the message sent through the lyrics, or the tone of the lyrics themselves, the consistent theme shared in every songs is the juxtaposation of opposites; innocense and corruption, pride and self-abuse, etc...", says My Velcroe.

Who is My Velcroe, well, if sugar, spice and everything nice is what girls are made of, then consider Emily Blong (My Velcroe) the voice of a rude awakening. Although her bright eyes, pigtails, and uniformed baby doll dresses are all icons of innocence, Emily Blong is anything but naive. This self-taught musician, accomplished skateboarder, and all around creative-compulsive grew up in the Mountains of Colorado banging on Casio Pianos, strumming on her Fender and training her voice to Dolly Parton. Music was an outlet for her to express her anger during silencing struggles of family turmoil, romantic hardships, and the battle with her ever-loving manic depression. At age 20 Blong, who had just discovered 4-track recording with her guitar and piano, was turned onto electronic music and digital recording by a friend while going to school for web design. He supplied her with the recording programs Reason and Cubase and the rest was history. Fascinated by the idea that voltage could be transformed into audible states of emotion, Blong began aquiring equipment and became obsessed with the idea of someday having a home studio where she could produce her own electronic music. "I dont think i started writing music as much as it began to write itself, and i had to figure out a way to get it out of my head to save from going insaine." Her music is surprisingly upbeat in contradiction to her lyrics that are reflect a much more complex analysis of human nature. She sings powerfully with poetic honesty revealing corruption from abusive relationships, drugs and imprisonment in her own little fantasy world. All of this is innovatively camouflaged inside dance beats and sweet symphonics that she writes with Reason, Korg drum machines, yamaha portasounds, kiddie toys, an array of keyboards and softsynths, and even an acoustic guitar.

My Velcroe's music can stand firmly on its own, but her live performances are bi-polar and asthmatic, they take your breath away. She has a powerful presence that encaptivates her audience and creates a stirring atmosphere. "People usually don't dance or talk much during my performances because they're too involved with watching," says Blong. Sometimes she evokes so much emotion during parts of her set, that she's been known to shed a tear or two--while still dancing to the beat. Not all of her performances are tear jerkers. She balances the dark and light with her costuming, projections and props such as Kiddie Kitchen's and glowing popsicles on stage.

Since My Velcroe's performance debut in Denver during September 2003, the 2004 self-release of her first album, and the production of her first electronic opera at Denver's Cervante's Ballroom in June 2004, My Velcroe quickly gained an underground following as well as radio play on local Denver stations. She has played, and still performs as a solo post-pop performance artist throughout Colorado, Pheonix, Los Angeles and New York. At the end of 2004, she moved to Los Angeles from Denver, CO, (where she had been living for six years) to meet others with her vision and evolve as an artist.
Emily now lives under the umbrella of the Born Again Pop artists, a rennisance organization out of LA aimed at re-defining pop-culture and creating a "new LA". Nausiated by hollywood attitudes and over produced, soul-less pop music performed by rich girls with no talent; pressed, packaged and delivered to crowds of numb ears, My Velcroe has decided to dedicate herself to making mu