Nokeu

Lead by example
Something hip-hop’s new golden boy learned from an early age. Born January 20, 1979 on Chicago’s Westside Machi Warner also know as “Nokey” is the third oldest of eight siblings. He was raised with two older brothers and five younger sisters. His mother was a homemaker and, his father was a computer consultant and entrepreneur who moved to the U.S. in 1974 to pursue his education.
While bouncing around from place to place as a young boy on the rough streets of Chicago he was able to survive, simply, by just being himself. “Where I’m from it was either gangs or sports.” Nokey chose sports, earning a basketball scholarship to several universities. Nokey went on to finish school earning two degrees along the way, and was given several offers to play professionally overseas and in the military.
It wasn’t until his senior year in college that he realized that his love for basketball wasn’t as strong as it was for the music. “I played basketball since I was six.” When I was in the eighth- grade my teacher asked me “what I want to be when I grow up?” and I said an NBA player. She said, “What’s plan B”? And I was like, “if that don’t work then I want my own record label.”

After producing tracks for local cats in while attending college Nokey decided to pursue music full fledge. With the intention of making a name for him-self Nokey relocated to Atlanta, which allowed him to be on seen and mingle with the platinum artists and producers up close.
“When I left the Chi. after college, it was on some personal shit. It was like a nigga was on a mission. All I had was my music equipment, a couple of outfits and about $500 bucks. After watching how my niggas Kanye, Nelly and Chingy went to the south to get that paper I knew that niggas was getting on the “A”. Shit this is the industry right here. Plus I’m a go getter.”
A year later, an album complete and a mobile filled with industry contacts, Nokey launched the Hard Luck Radio campaign. Teaming up with graphic designer Kevin3d, Nokey first plain of attack was to launch Hard Luck radio, an Internet promotion site for artist, producer, Dj’s, and entrepreneurs around the country.
“Hard Luck Radio is the future, but the future is now so Hard Luck Radio is what it is. This is site is an opportunity to promote my album “Unconditional Guarantee” as well as obtain endorsement deals for my artist and affiliates with major companies.”

Definitely the entrepreneur, Nokey is already getting positive feed back from record executives demanding the product.