NorthRock 360
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NorthRock 360

Chicago, Illinois, United States | SELF

Chicago, Illinois, United States | SELF
Band Pop Latin

Calendar

This band hasn't logged any future gigs

Sep
26
NorthRock 360 @ TBA

Chicago, Illinois, USA

Chicago, Illinois, USA

Sep
09
NorthRock 360 @ TBA

Orlando, Florida, USA

Orlando, Florida, USA

Sep
06
NorthRock 360 @ Bandera a Bandera (Second Stage)

Chicago, Illinois, USA

Chicago, Illinois, USA

This band has not uploaded any videos
This band has not uploaded any videos

Music

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Discography

OutBreak
Spread The Word Mixtape (2006)

U-N-I
NorthRock Mixtape Vol. 1 (2006)
NorthRock 360/Pops Dream

Deo B- Music Self Titled Album Featured Artist (2007)
Deo B Music/NorthRock 360

J. Hollins-The Chronicles Mixtape 1.5 (2007)
Blockbleeders LLC

Mav presents Bassline Killa Mixtape "They Dont Care" feature (2008)
Sol Camp/Rawkus

NorthRock 360
Tease-Single (2009)
NR360 (Distributed by TuneCore)

Los Bandoleros feat. NorthRock 360
Rumbatone
Zumba Official Soundtrack (2009)
Zumba Fitness

NorthRock 360
Just Landed The E.P. (2009)
NR360 (Distributed by TuneCore)

OutBreak
It Ain't Stealin' If It's Free-The Mixtape (2011)
NorthRock 360

Need You Tonight feat. Rotimi-Single (2012)
NR360 (Distributed by TuneCore)

Photos

Bio

The Group

In the already exclusive selection of Latino music in Chicago, comes a renaissance to transform the standard of the Latino industry. Midwest’s promising new artists, OutBreak and U-N-I, worked collaboratively on artistically engaged projects to form NorthRock 360. Culturally aware while being raised in Chicago’s most historic Latino communities, they are considered the best live Independent Latin/Urban Artists at present date. Awarded three (3) National Competitions & headlining with some of the industry’s most prominent artists, these strong-minded performers have become reliable in exciting their fans & booking sold out shows. They have represented the Latino community by many of their accomplishments, specifically winning Cuervoton in 2006 and 2007, Burger King's Tu Musica / Tu Ciudad Latin/Urban of 2008 and 2009 and Subway’s Fresh Take Artists in 2010. In the past month, they have received their fifth consecutive CMA Nomination for “Best Latin Entertainer of the Year.” You can find them featured on Mun 2’s, "One Nation under Hip Hop”, and have opened on tour with prominent artists, such as Daddy Yankee (Big Boss Tour), Aventura, Alexis Y Fido, Toby Love, Prince Royce, PitBull, and many more. Currently they are working on their sophomore project, yet to be titled. The debut track from their upcoming project titled “Need You Tonight” featuring up and coming triple threat, Rotimi, is available now on iTunes. Their first project titled “ Just Landed” is also available on iTunes. For more information, please visit: www.northrock360.com.

U-N-I

The story of U-N-I (pronounced You-En-Eye) began years ago in the historical Chicago neighborhood known as Humboldt Park. U-N-I (born Jorge M. Soto) first began entertaining when he was a small child, singing jingles in front of the T.V. for family and friends. A shy, short child rose within the hardships of the inner city. Being raised by both parents was a blessing for him. While dad worked late, mom worked on keeping him out of trouble and harm, therefore neighborhood friends were limited. This led to some difficult times growing up in school having to deal with bullies since he didn’t “Hang Out” in the neighborhood. Through all of this, music played an intricate role in his upbringing.

Growing up, U-N-I was blessed by the influence of one of Chicago’s Hip House Pioneers” M.C. RAPSKI-The Speakin Puerto Rican”, the first Puerto Rican Hip House/Hip Hop entertainer from Chicago, U-N-I was raised under the tutelage of his older brother and mentor Cesar Jr., now known as Immortal Cesar. Under his guidance, U-N-I was introduced to heavy, lyrically based, hip hop pioneers like, Public Enemy, K.R.S. 1, LL Cool J, N.W.A., and hometown legend Common, (Then known as Common Sense). This is where his lyrical creativity development began.

By high school, he knew that he wanted to set himself apart from the rest of his childhood companions. Instead of going to his local High School, Roberto Clemente Academy, U-N-I chose to take his pen and pad elsewhere. Attending Albert G. Lane Technical High School, (now known as Lane Tech College Prep), It was here where he met some of Chicago’s future rising stars and where he was subjected to a great majority of his molding.

After high school, U-N-I continued his Hip Hop dream. He packed his bags and moved three and a half-hours southwest to attend Western Illinois University. Taking his own initiative, he rapidly immersed himself into every musical outlet. He went from flipping burgers in the local cafeteria, to becoming Urban Program Director and On-Air Talent for the Campus radio station, WIUS 88.3 FM, “The Dogg”. During his tenure, he earned the opportunity to perform at local coffee houses and eventually became the opening act for Hip Hop Legend and now friend, D.J. Rasta Root and Phife Dawg of the group “A Tribe Called Quest”. On his journey he was fortunate enough to be introduced a vast variety of local artists, managers, and up and coming promoters
Through networking, U-N-I learned the Chicago Underground Music Scene and began earning his stripes in the Chicago Hip Hop Community. U-N-I was introduced to “J.U.ICE”, Chicago’s true battle legend. Placed in a potentially beneficial situation, doors began to open for him. The pieces of the puzzle began to fall into place. Now at the young age of 26, this young man is taking the Chicago Latin Hip Hop Community by storm.

U-N-I has achieved numerous accolades within his tenure in the Midwest Latin Hip Hop community. First and most important he received his Bachelor’s Degree in Communications (Radio/TV Broadcasting). Second, he earned the attention of various record executives while competing and winning Cuervo’s Regional Latin talent Search in 2006. The title was derived from a National Talent Search put together by Latin Hip Hop Icons including: Ray Roc & Ed Rosa (Wu-Latino), Tony Touch (