No Spam Dan

“Dan is one of the most loyal, thoughtful, talented and capable people I’ve ever had the privilege of working with. Dan takes on new challenges with an unmatched verve and intensity, while always able to remain calm, even in the most trying and stressful of situations. I unreservedly endorse him for whatever position or role he is being considered.” - Co-Founder and Vice President Business Development and Client Services, BountySystems, Inc.

“Dan's extraordinary technical expertise and unparalleled feel for layout was a key factor behind our ability to successfully launch a newsletter program with +1MM issues per month, as well as an effective e-mail retention program. > Dan is a solid and responsible performer whom I could highly recommend to any company that wishes to enhance their current internet capabilities.” - Sr. Marketing Director, IMP Inc., New York, NY

“Dan is one of the smartest, hardest working, most thorough and most honest people I know. He is a critical thinker and an expert communicator. He is exceptionally creative and knowledgeable designer of email marketing solutions and a disciplined taskmaster. He is also a diligent student and independently studies and masters whatever is necessary to excel. I recommend Dan without reservation.” - Owner Endleclock - former Boss

"Dan is an outstanding Internet professional because he is able to combine technical savvy with an ability to keep projects in line with real business needs. His communication and "knowledge transfer" skills are exceptional. Dan is a person of high character; I would say he is in the top 5 percent of people I have ever worked with.” - Vice President, SAPtips.com

Daniel Canale-Parola
185 Ocean Avenue
Brooklyn, New York 11225
718-826-0204
dan_canale@yahoo.com

Objective
Find a great company to work for in the Boston area that deploys high quality, targeted email content to its customers.

Work Experience

11/2005 - Present
B&H Photo - Video, New York, NY
An "Internet Retailer Top 500 E-commerce Company" with over 1,000 employees
Email Marketing Manager

- Manage the team responsible for the design, coding and deployment of email newsletters and event advisories to B&H customers
- Created the company’s first email marketing strategy emphasizing timely, relevant messages with highly entertaining, quality content
- Grew annual email-generated revenue from $3.1MM to $21.1MM
- Play hands-on role as email copy editor, writer and graphic designer
- Led Email Service Provider selection process (which resulted in the selection of e-Dialog as a self-service provider)

11/2004 - 10/2005
CPA2Biz, Inc., Jersey City, NJ
CPA2Biz is the marketing component of the AICPA - the largest association for CPAs in the US
Senior Email Production Manager

- Managed the creation and deployment of over 24MM email messages per year in support of $12MM in annual online sales of conferences, publications, webcasts, online subscriptions, DVDs and CD-ROMs
- Produced and deployed email messages to CPA2Biz customers from DHL, Hertz, IBM, Dell, Wells Fargo and Chase.
- Oversaw the testing of new marketing strategies from conception to deployment using Doubleclick’s DARTmail email platform
- Served as evangelist for the employment of email best practices and proven web usability principles within the company

12/2002 - 11/2004
International Masters Publishers, New York, NY
Email/Internet Marketing Manager

- Managed the creation and deployment of high profile email newsletters (created production schedule, enforced deadlines, created ad copy and design, coordinated editorial team, proofreaders and a graphic designer)
- Responsible for the configuration and deployment of 12MM+ email messages per year using Doubleclick’s DARTMail platform – including dynamic content creation, list segmentation, subscriber management, auto import/export task creation, A/B testing etc.
- Performed UI design, HTML coding, graphic design, e-commerce landing page development, hosting and site maintenance

4/2000 - 3/2002
BountySystems Inc., New York, NY
Marketing Strategist - Project/Implementation Manager

- Oversaw the development of advanced Internet email-based referral marketing solutions for clients such as Verizon Wireless, Green Mountain Energy, Mountain High Resorts, Bonzi Software, and Sempra Energy.
- Coordinated the development of version 2.0 of the Referral Marketplace - a sophisticated referral-based e-commerce platform implemented by leading web portals Infospace and FortuneCity
- Created detailed UI designs and supervised the work of ASP/C++/COM programmers, graphic artists, marketing and financial groups, and QA resources
- Managed the creation of BountyJobs: an Internet Job Board that rewards users for referring open job positions to friends
- Created the firm's web usability department, authored detailed usability test scenarios, oversaw usability tests and was primary author of firm's first major usability report

1/1995 - 3/1999
Softwarejobs.com, Amherst, MA
Internet Product Developer/Strategist/Webmaster

- Led SoftwareJobs.com's guerilla marketing efforts; the site became the only recruiting-firm-administered web site to be listed among Hot100.com's top 100-trafficked career sites.

Education

9/1993 - 6/1995
Rutgers University, New Brunswick, NJ
Completed course work, and one of two comprehensive exams, towards a Ph.D. in Italian Literature, before entering the business world

1989 - 1990
University of Massachusetts, Amherst, MA
Bachelor's Degree - Cum Laude
Double Major: Comparative Literature and Italian Language and Literature

1983 - 1984
Simon's Rock Early Entrance College, Great Barrington, MA

Skill Summary
Dreamweaver, Front Page, HTML, Excel, Graphic Design, Photoshop, Home Site, MS Office, PowerPoint, Usability Testing, Italian fluency
- Email Times