Nurd
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Nurd

Los Angeles, California, United States | Established. Jan 01, 2016 | INDIE

Los Angeles, California, United States | INDIE
Established on Jan, 2016
Solo R&B Neo Soul

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"Neosoul NURD Is The Soul Singer That Should Be On Your Playlist"

The best things are found deep underground. Diamonds, gold and musicians. Underground local artists from your city are the gems that keep the music game sparkling, and song playlists filled with exceptional bops that have yet to be picked-up by the mainstream.

Promising community music stars aren’t to be overlooked or underplayed, especially when they possess the talent that Neosoul NURD does. Hailing from Leimert Park, Los Angeles, Neosoul NURD is a sweet-sounding Neo-soul songstress that has been producing enchanting music for the last few years.


Beginning her career in 2017, Neosoul NURD, who also simply goes by NURD, has undergone many transformations during her journey as an independent music artist. Healing from the heartbreak that inspired her 2017 single OV.erload, NURD has filtered the growth she’s achieved into her recent music.

“I’ve grown so much,” NURD said. “I’ve done a lot of self healing and blossoming. So much has happened, so many years, good and bad, lost friends and gained new ones. Recognizing my boundaries and my self worth. I lost love in OV.erload but I gained new love and as well as [grew] love for myself. Musically I’ve come so far from that girl wanting to tell her ex how much he f***d her up to now I’m constantly evolving my sound and try[ing] new things.”


Evolution is key when it comes to an artist bettering their sound, even when the sound is great to begin with. Sometimes separation from certain situations is the change needed in an artist’s music-making formula to help further their progress. In 2019 NURD split from Blessed Coast Collective, a soulful music collective that she co-founded in 2018. A collective whose legacy she still actively supports.

“So Blessed Coast Collective is disbanded,” NURD said. “I love the people who believed in my idea and I still have hope that it will thrive as a label, but currently I’m working on it as a brand. I think we all had the intention of being a collective but as it says “faith without works is dead” and we as a whole lacked execution. I still support them on their endeavors. It’s all love.”

Continuing as a solo act, the independent soul singer released harmonious and trippy R&B singles like Denial, Acceptance and #Healing in 2019. Adjusting her style subtly, NURD’s music experimentation was evident. Although the few singles she released in 2019 was a great preview into a possible album that was on the horizon, that possibility was halted by NURD’s brief music hiatus.


In 2020 NURD restored her music career, breaking back into music with her 2020 EP Since I’ve Been Gone. An introduction to the reformed version of NURD, the NURD who had overcome self-loathing and apathy.

“I felt unmotivated,” NURD said. “To be honest, between 2016-2019 I hated my life. I was sacrificing myself for other people and not putting my needs first. So I low key had called it quits and was very emotionally unstable. I drank the emptiness away. I was going out every weekend because I didn’t believe my music mattered.Then towards summer [of] 2019 I was like you know what it’s okay to smile. It’s okay to be happy. It’s okay to do what you love and that was music. And it’s crazy when you decide to be better, God sends people and reassurance. And at that moment I started writing.”

The hip hop jazzy sounding EP was crafted to represent the various stages of NURD, and spotlight NURD’s distinctive elements—like her ability to spit bars. Thus the nickname “Soulful Savage.”

“Inspiration behind the album was me,” NURD said. “Who I was at that moment. That broken-hearted girl was gone and she was now confident in herself. The whole album was an ode to me and saying show these people you ain’t nothing to play with. I knew I wanted to showcase my growing confidence in songwriting, vocal arrangement and diversity. A lot of people don’t know that I can rap and it’s fun to see their expression when they hear my melodic tone hitting these bars. Nicki Minaj and Lil Wayne were my go to for being a lyricist. Jhené Aiko and even listening to J. Cole and Kendrick [Lamar] inspired the melodic tone.”

NURD’s music is positive, organic and reflects similar things that listeners have encountered during their life journey. Self-love and peacemaking, first with yourself and then those who’ve wronged you, is the core message in most of NURD’s music. Intentionally so, NURD creates music for those that are still searching for themselves, trekking to self-actualization.

“I make songs for the souls that feel lost, that feel complex, that love hard and go harder, NURD said. “I make songs for that guy or girl who has been depressed or stressed, and feel like they will never get over that person. For that person who is constantly changing, evolving and growing. My flowerbudz are my babies, and I will tend to them because I’m planting seeds in the garden of their minds, and I want them to bloom.”

Being an independent artist allows NURD to dictate her persona, and entire musical production—a traditional upside as an indie musician. The upside is why NURD wants to continue her career independently.

“I want to be independent,” NURD said. “I think seeing so many artists especially in LA make their name and stake their spot you realize that you are the money and the brand, they [music labels] are gonna come to you. You know your worth. A distribution deal might be cool or even songwriting but overall [being] independent [and] making my name a stake-hold in this game is the goal.”

The future is bright for NURD, and as expected there is a lot to come from NURD in the time ahead—including collaborations.

“So right now I am trying to work on collaborating with others because there are some dope a** artists and creatives in the world,” NURD said. “I want to help them in any creative way I can. I used to think people would think my music sucked and that’s why I didn’t wanna collab, but literally when I started thinking and say[ing] aloud “I am able and willing to help people musically and be a team player” God said “ let’s work” so yes so many collaborations this years. My next music drop will be a project later this year for sure. I want to be consistent and disciplined. I actually have the title for my next project and it’s gonna be crazy . I can’t wait to drop the first single.”

All of NURD’s current music is streamable on Soundcloud and Spotify!

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"Roundtable Radio Interview with Nurd"

Kafuan and Nurd chop it up on instagram live interview . - Kafuan Arsenio


"#INDIESCENE: LOS ANGELES’ VERY OWN, NURD"

What’s up LikWit Family!
I am so excited to start off the independent artist spotlight right here on LikWit.Net! I thought it would be dope to start with a beautiful feminine soul. You know, ladies first!
So, its the first of the month, we got a dope ass female artist on first base and this queen is locally grown.
When I first started listening to her music via Soundcloud. I had to turn up my headphones because I just knew this was something I was going to feel. I knew the music was going to be good as soon as I seen the coverart. THAT DID IT FOR ME! Then once the music started, I felt the lyrics and the mixing is on point.
Here is what I got to ask the up and coming artist:

Where are you from, how old are you, what is your music genre?
I’m from Leimert Park , Los Angeles , CA I’m 25 years old and my music genre is Flower Trap/ Neosoul /RnB.
https://soundcloud.com/neosoulNurd
When/where did you realize that you wanted to start making music?
I always wanted to make music but I realize that I could write when I was in middle school in my music production class with my bestfriend/ producer, Kruel Beats.
Tell us one funny story involving your journey to music.
well, as I mentioned, before my bestfriend and I used to make music in middle school and it was so much fun and it was so good we had everybody in the class singing it even the teachers.
Who is your musical inspiration?
Erykah Badu, Sza, Nina Simone and more recently Ari Lennox.
If you couldn’t do music, what would be your next dream career?
well I’m in school for fashion so I would be a designer.
Finish the sentence, “Because of Music….”
“because of Music ….I am healed.”

What do you have coming up next?
Well with quarantine I’ve been posting little freestyles. But I plan on getting back into the studio and dropping a new project by the end of this year.
How can the people keep up with you? Share your social media.
Keep up with my life and post right on instagram @neosoulnurd

Ya’ll I am honored to be able to highlight this beautiful queen! Her style, mixed with creativity and her voice. She will be going far and I’m excited to watch her glow up! Keep grinding NURD! Make sure y’all follow her instagram, download her music on Soundcloud and show MAJOR love - Brittany Parker


"NEOSOULNURD"

Speaking to LA's upcoming neo-soul artist on the honesty of her debut project, her genre of Flower Trap and the close-knit LA music scene. - HAVE YOU HEARD


"Conversations with the inspiring Morgan Cole"

Today we’d like to introduce you to Morgan Cole. - VoyageLA


Discography

Still working on that hot first release.

Photos

Bio

Where the worlds of R&B and Neo-Soul combine, Nurd dominates . Beginning her professional singing career in 2016, she broke into the scene with “U4EA”. She followed up with hits like “ L.OV.E” and “WiFi”. She released her debut EP “#Healing” produced exclusively by her longtime friend and producer Kruelententions.  Nurd continues to make music with her second EP “Since I Been Gone” releasing in 
November 2020 . She currently signed to label  WE OUT HERE LLC.

Band Members