OhBoy!

Marrying gritty, in-your-face pop melody to a shrugging nonchalance, OhBoy!’s ‘Carrot and The Stick’ harbours the classic romanticism of all the greatest 80s songwriters beneath its fuzz-pop du jour.

Premiering below, its choppy, hazy accompanying video thrives on that unlikely pairing. Twisting and turning that sugar-coated melody through various guises, OhBoy! touch base with everything from garage-rock to latent psychedelia along the way, marking themselves out as something very special in the process.

The single’s set for release on Alcopop! Records next week - this being Alcopop!, of course, it’s not just being whacked on a CD-R and slapped on the merch table. No, it’s coming out on a t-shirt, which you can pre-order here. As you do. Don’t try putting that on your shiny new turntable - you’ll bugger up the needle.

You can catch OhBoy! at Brixton Windmill for Alcopopalooza on January 23rd - they’ll be celebrating the single’s release, so be sure to buy them a Hooch. - DIY

OhBoy! are Alcopop’s latest signees. And, oh boy (pun intended), these guys are fun. They have just released their latest single Carrot & The Stick which is a catchy blend of 90s pop sensibilities and distorted guitars (think of Weezer, for instance). - Indie Is Not A Genre

Minding of a club full of MDMA – Carrot & The Stick takes the listener back to the early ’90s as the drifting notes slowly unfurl their way around the room to an insistent drum keeping the body moving whilst the lyric, which flows virtually unheeded, swirls around the head.

The popping colours Ohboy! utilise and musical references, rather than sounding two decades too late, provide a welcome update. Though reminding the listener of the sadness of the lack of Factory Records and The Haçienda the quintet are able to bring to the audience both a reminder of what was, whilst adding a sublime update of what is – leaving the mind satiated.

Carrot & The Stick doesn’t aim to challenge the listener, rather wrap them in a warm cloak of recollection and simultaneously offer an update of musical concurrence. - Emerging Indie Bands