Order of the Day
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Order of the Day


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"Four Canadian Acts Featured In Budweiser Music Promotion"

Four Canadian acts are among the 15 that should gain American exposure as part of a campaign to promote Budweiser's new Select brand.

Ottawa hard rockers Order Of The Day, singer/songwriter Melissa McClelland, Winnipeg folk/roots band Nathan and Delerium member Rhys Fulber's Conjure One project are all part of the U.S. promotion, which involves 10,000 vouchers being distributed at bars and clubs across the country. Each voucher is redeemable for five free downloads at the BudTune.com website, and recipients can choose songs from any of the 15 acts chosen for the program.

Order Of The Day have contributed "Pretty Things" and "What Are You Waiting For" from their Truth Be Told EP that they'll release next month. You can also hear their songs at their MySpace page.

"The potential exposure of our music to the American market is huge for us," OOTD guitarist Tom Pambrun says of the promotion. "It's getting harder and harder to break new bands these days, so to be able to get on board something like that at the ground level is an extraordinary opportunity and we plan to make the most of it."

The other artists involved in the promotion are former Sixpence None The Richer singer Leigh Nash, Stereophonics, Jars Of Clay, The Devlins, The Waiting Game, Trespassers William, Venus Hum, The Submarines, Robert Post, Griffen House and Kirsty Hawkshaw.

—Phil Villeneuve - Chart Magazine, March 27, 2006

"Rock is the Order of the Day: Meet Ottawa's Newest Sound"

Its members have bulked up their resumes with the kind of experiences that would make a lot of musicians shrink with envy, admittedly or not.

From playing with some of rock's established icons to getting spots on North America's finest music festivals, the members of Order of the Day hope to find the same kind of fortunes as a newly formed band.

"It just started off more as a studio writing project," says lead singer Ian Shackleton. "We never intended it originally to become a full-blown band. But then once we started playing together and working through the songs we thought that we might be on to something here."

The band, all Ottawa natives, formed in 2005 from the remnants of two well-known Ottawa bands that split years earlier: Artificial Joy Club and The Prototype.

Before they broke up, the two bands enjoyed moderate success, with Artificial Joy Club landing on Billboard's Heatseekers chart, joining the Lollapalooza tour and playing with Radiohead. The Prototype got a sweet spot on the Vans Warped Tour and joined bands like Nickelback on stage.

Along with Shackleton are guitarist Tom Pambrun, bassist Dan Tassé (former members of The Prototype) and drummer Andrew Lamarche (formerly of Artificial Joy Club). And although they are a newly formed act, the band chemistry is tight.

“The writing dynamic came together very quickly – surprisingly quickly, which is why we said we should pursue this further,” says Shackleton. “We all have a similar way of working. We all have confidence in everyone’s ability to do what they do.”

Serving up a healthy dose of straight-edged rock, Order of the Day’s songs pulsate with taut drumming, blistering guitar riffs and guttural vocals that shimmy up and down the scales.

“There are no limitations, egos or showboating,” say Pambrun. “We just let the songs and the writing carry themselves.”

They squirm around awkwardly when told they sound like thrashy, grindcore Too; (even though it says so in their bio). But Shackleton says he’ll gladly accept opinions that he sounds like he’s channeling Tool frontman, the ranting and vocally-tormented Maynard James Keenan.

“I’m certainly a Tool fan and to be compared with him is an honour… (it) is flattering to say the least,” says Shackleton. “I have heard the comparison before. I don’t do it on purpose. You know, I can’t change the way my skull is shaped.”

But like all other comparisons that have been made before in rock and roll, Order of the Day hopes that listeners will see past the similarities and appreciate the uniqueness of their band.

“There’s only so much we can do as far as promoting our own unique nature,” Shackleton explains. “We are four individuals playing rock music. And that will make it inherently unique. We’re writing rock music they way we enjoy rock to be written. And hopefully our fans are going to appreciate that in us.”

The band is currently working on their debut release, a six-song EP titled ‘Truth Be Told’, set to be available in early June. In addition to the title track, other tunes include “Pretty Things”, “Hindsight” and “Still the Same”.

“If you had to sum it up it would fall under the header of relatable emotion,” says Shackleton of the lyrics. “I draw from everyday experience. It seems to go to relationships a lot. When a relationship goes badly it seems to generate the best lyrics out of me somehow.”

The band has also been a part of a promotional campaign, developed by VerveLife, for Budweiser Select. As part of the promo, 10,000 vouchers have been passed out in bars and nightclubs across the U.S., each good for five free music downloads. Order of the Day is one of the bands whose songs have been offered up. Other acts include Stereophonics, Jars of Clay, Rhys Fulber of Delerium and Leigh Nash of Sixpence None the Richer.

Post CD-release plans include playing gigs around Ottawa and later branching out to places like Kingston and Toronto, bringing their live shows to new audiences.

Influenced by the likes of Tool, finger eleven and Chevelle, Order of the Day’s priority is to make sure their listeners are having a good time. Their shows are loud and raucous and they say there is nowhere else they want to be when on stage.

“It’s a different state of mind when you are on stage,” says Pambrun. “You forget about everything else. I don’t even know if it’s a state of concentration or something but you’re just in a different zone.”

‘Truth Be Told’ is set to be released in early June. You can download the album and check out band information and concert dates at www.orderoftheday.net.
- Trenz Magazine


Truth Be Told EP (06/06/06)

-2 songs, "What Are You Waiting For?" and "Pretty Things" featured in Budweiser campaign across USA in spring 2006



Intelligent lyrics delivered with a powerful, hard edge are winning fans and turning industry heads for Ottawa hard rock band Order of the Day.

The band was formed in 2005, and includes singer Ian Shackleton, guitarist Tom Pambrun, Dan Tassé on bass and Andrew Lamarche on drums. Released in May 2006, Truth Be Told is the bands first offering. Not wasting any time, the first single off the EP, What Are You Waiting For?, and the follow-up, Pretty Things, have already been included in a Budweiser promotional campaign across the United States.

Order of the Day members count Three Days Grace and Tool among their major influences. The band’s own music has been described as modern hard rock that holds true to melody. “From our very first writing session, there's been an energy and excitement that occurs when musicians really lock into each other,” says Shackleton. “It's an amazing thing to be a part of.”

Truth Be Told was recorded and co-produced by well-known Canadian producer Ken Friesen (The Tragically Hip, Hawksley Workman). With past individual experiences including spots on Lollapalooza and Vans Warped Tour, videos on MTV and MuchMusic, and album sales around the globe, the members of Order of the Day feel ready to rise to the occasion once again to surpass their past accomplishments. Their tight and loud live performances have already started gaining a loyal following in clubs at home and on the road.

“Our music is job one for us, out love and our life,” says Shackleton. “We believe we have a breakout opportunity with this new CD and we’re willing to do whatever it takes to make it a success.”