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"Pacific! 'Narcissus' by Edgar Smith"

'Narcissus' is a prog-y, euro-disco/synth pop conceot album based on the Narcissus myth from Ovid's 'Metamorphoses'. Now before you can say "that's the worst thing ever", Pacific!'s sophmore album is in fact pretty fantatstic. Originally conceived as a ballet for Gothenburg dance studio Atalante, it's a strange and monumental endeavor, drawing on the sounds of Pink Floyd, OMD, Daft Punk and Berlin era Bowie to create a beautifully taut and well made piece of art - just check out the ever expansive, spacey title track. Granted, this record's not for everyone, but in a world where everyone was in love and stoned all the time, this would be number one". - Loud & Quiet, London, published Sept 6th



'Break Your Social System' single Moshi Moshi Records
'Hot Lips' single Moshi Moshi Records
'Sunset Boulevard' single Half Machine Music
'Reveries' album Dolores Music

forthcoming late 2010:

'Narcissus' single Vulture Music
'Narcissus' album Vulture Music



Pacific! are the sun-kissed, blissed-out baby of Bjorn Synneby and Daniel Hogberg - childhood friends from the Sweden’s seaside city of Gothenburg, with an uninhibited Scandinavian feel for the idyll.

The band’s debut album Reveries surfaced in 2008 to wide spread critical acclaim on Swedish label, Dolores Records. A breeze of harmonic and melodic fresh air, it was a debut of rejuvenating danceable pop, and provided the dexterous palette of melody and versatility for the bands ambitious evolution into new album Narcissus.

Since the early days of the last decade, Synneby and Hogberg have been sewing a patchwork of manifold influences to imbue their delicately crafted pop-not-pop songs with a distinct joie de vivre. Appearing live alongside Ed Banger luminaries Justice and DJ Mehdi, Pacifics! debut album Reveries was a critically acclaimed must-have, upon its release two years ago. With artwork from Vogue illustrator Stephane Manel, it featured singles for UK tastemakers par excellence Moshi Moshi, and saw an early remix from the now ubiquitous Breakbot. The album was licensed too Reset Jt/EMI in France, Every Conversation in Japan, Happy Robot in South Korea and EMI India.

Recently picked up by Alan Braxe’s renowned Vulture label, Pacific!’s retro-futurist identity finds the ideal foil in this eagerly anticipated sophomore LP. Drawing conceptual inspiration from Greek mythology’s moralistic tale of vanity, unrequited love and unspoken truth, Narcissus is a formidable and all too rare pop endeavor. Whilst retaining the duo’s debonair signature sound, Narcissus sees the band progress into a world of delicately drawn scenes in sound, songwriting narrative and moving pop symphony.

Conceived as a live performance to accompany a modern dance ballet, Narcissus is a testament to Synneby and Hogberg’s creative nous, and in a modern era of listless imitation, should be cherished at the vanguard of creative pop. Harking back and whilst looking forward, the deft amalgam of West-Coast grooves, Baroque arrangement, Daft Punk production and unrestrained Beach Boys melody – love songs for the new century, dance music for outside the club, nonchalant romance for a carefree generation.

Track listing ‘Narcissus’
1. Arcadia - Introduction
2. Narcissus - Enter Narcissus
3. Cupid - The meeting of Echo and Narcissus
4. Unspoken - Echo singing her love for Narcissus
5. Ramble On - Narcissus getting bored
6. Halfheart - A heartbroken Echo is swallowed by the rocks and becomes a true echo
7. Venus Rising - Enter Venus
8. From Lips Divine - Venus singing her curse to Narcissus
9. King Of The Night - Narcissus falling in love with himself
10.The Gaze - Caught by his own reflection in the pool, he loses himself in his own vision
11.Voyager - Narcissus climbs down to the halls of Hades

The UK Press on Pacific! debut Reveries:
“Few singles this year evince as much pure, awestruck joy as sunset blvd” – GUARDIAN
“The Swedes return with sublime electropop.” – SUNDAY TIMES
“A minimal electro-pop masterpiece” – THE FLY
“A sublime array of 80s hummers marries with blissful choral vocals. The essential soundtrack to your summer holidays” – ARTROCKER
“A perfect blend of hipster chic and top-down summer tunes, packed with retro, lo-fi, electro, disco and Beach Boys harmonies.” – GAY TIMES
“Lush swells of harmonies clashing with disco done the Daft Punk way/ At utterly lovely aural beach blanket.” – THE LONDON PAPER