Peter Jackson
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Peter Jackson


Band Hip Hop


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"Artist Feature: Peter Jackson"

They say hip hop is dead. They say art is the missing essential. They say the mental dismissed consciousnesses and the heart divorced passion. And because of this, the genre of hip hop is cacophonic. But last night when I voyaged to find hip hop’s grave site, my iris failed to witness hip hop’s tombstone. Rather, the instrumental and expression of hip hop’s echo from the Bronx caressed me in a sensual delight. This experience settled me in the realization of hip hop’s continuous extraction of its vibration to the universe. And in this, the North surface, correctly pronounced as Canada, was hit by its auditory effect.

Because of this, laughter is needed when they say Canadian rappers are artificial to the game. Plus, a smirk is the perfect facial expression when they say love, respect and determination gets a person nowhere. Why? Because they are absent-minded about the definition of persistence - Peter Jackson. He is from Ajax, twenty- one, and is the head of 90nickel Entertainment. He recently opened up for Wu-Tang Clan, and other artists such as Jim Jones, Nas, Elephant Man, Beenie Man, Lloyd Banks, Joe Budden, JR Writer, Rich Boy and the list goes on. Additionally, not to mention, he constantly drops mixtapes for ShadyVille Records. “You need to have drive. You need to have people behind you. You can be good but you gotta have people behind you. Bun what anyone said - I'm white from the suburbs, I aint supposed to do this. Nobody liked it from the people from school to my moms to anbody. I rap. I'll walk up to you in a club and be like 'wussup, I’m Peter Jackson, I’m a rapper. What do you do?' I'm workin all the time cuz I’m not dying without being something people can look up too”

Furthermost, passion must be proportionate to drive, along with the dismissal of ignorance about the music. Ignorance medicates drive and medicine is only used when something must be healed or fixed in order for that something to diminish. Peter Jackson is one of the few Canadian atoms part of the Canadian hip hop molecule. And I say molecule because a molecule resembles that small amount of Canadian artists out of a thousand plus population who actually understand that hip hop is active in Canada only if you progress to activate it. ”Hip hop ain’t dead. Wu-tang is in Oshawa right now. So what's dead? It’s dead to the people who want it to be dead and those who want to hate. I was on tour with Nas. Nas and Elephant Man did the same tour together...what is dead? You call it hip hop's dead? He is looking at hip hop like ‘damn ya'll can step up.’ And I was like damn none of these artists down here are promoting their stuff, step up. Ya’ll dead. If you’re sleeping, you’re dead. You rap in your room all day. There is a mirror right here, I’ll rap in this mirror all day and tell myself I’m sick all day. The mirror is not going to do nothing for me. It’s not even going to make me feel good at the end of the day.”

“There are a lot of people doing crazy movements in Toronto. But ain’t no money. You got a big joint. I got a big artist on a track, for say. If I push that in Canada, I just slept on that track. You push that in the states, you get a little buzz. Cuz if Canada hears I got a little buzz in the States, I’ll canoe that right back, right across that river. Everyone gonna come in that water with me. They gonna take care and push it. If my motor breaks on my boat, they gonna push that boat for me. But people just sleeping. I love other hip hop too and that's a problem too… I try to help people when I can. People help me. I will not be nothing without being helped.”

And that right there is the brilliance of Peter Jackson. In order to keep hip hop active, especially in Canada, the reciprocity of extending the hand is the only way movements in the North can persist, be known and be successful. “I want to be able to provide for people… at the end of the day I want to be remembered. I don’t want to go tomorrow and people just be like 'yeah, he was going to be good'. I want people to go crazy. I want people to be like 90nickle did it, not just Peter Jackson. Bun all that. I want it to be 90nickle was a movement. Black Market Gang was a movement. Slug is a movement. See, we mess with a lot of people that’s why I feel like I gotta hail them up cuz they always hail me up. Cuz I can be in their area, and they’d be like 'this is Peter Jackson, buy his mixtape.' … It's progress.”

Thus, no feeling can compare to the reason of success being due to love and respect. Not many artists can truthfully admit to that, but that’s just another reason for Peter Jackson to keep his chin up. “My album is coming when it’s ready. I’m not pushing no album on these guys before it’s ready. I’m coming with the hardest joints, with the biggest artists in the world. And you’re gonna be like kids got money. Nah, kid ain’t got money. Kid got love and respect and that’s where it comes from. I ain’t paying sixty thousand dollars to put t -



PETER JACKSON "Business As Usual":
Released this summer with 26 banging tunes featuring DJ G-SPOT from Shadyville.

Artists feature include: 50 Cent, Mobb Deep, Chamillionare and more.
Peter Jackson- Look

SHADYVILLE ENTETERTAINMENT PRESENTS : Party to go 9! Hosted By MIMS, and Mixed By DJ BEDZ! (tracks by Peter Jackson on this CD)

SHADYVILLE ENTERTAINMENT, 90NICKEL ENTERTAINMENT, & The RADIO BUMS Present: Fly Society From Peter Jackson & P-Flex (Oct 11th)

Beanie Man
Joe Budden
Llyod Banks
Rich Boy
Elephant Man
Wu-Tang Clan
Kardinal Offishal


DJ VLAD, DJ VIP, and 90NICKEL ENTERTAINMENT Present: Distrubia the NEW RELEASE from K-Stu, & Zaze.

More in the works. Stay Tuned...

Contact/Booking Information:



At the age of 14, Mike Smith, also known as Peter Jackson, began rapping. What started as a childhood hobby soon developed into a full-fledged passion, some may even call it an obsession. Growing up in a middle class, predominantly white suburb of Toronto, Mike would have to struggle to gain respect for his talent. He amerced himself in all aspects of the Hip Hop culture and was captivated by this rapidly growing industry. Family members were shocked to find that this once “less-than-ambitious high school student” was now dedicating his free time to reading and studying the dictionary in order to expand his vocabulary. It wasn’t long before Mike’s bedroom, and the rest of the house for that matter, was littered with scraps of paper with his lyrics scribbled all over them.

Mike always believed that Hip Hop and emceeing would be his life and was determined to convince others to believe in his dream as much as he did. In one song his lyrics sing, “I can’t, I won’t, I will not lose, I gotta win”. This is Mike’s mantra in life. It’s his do-or-die attitude, which sets him apart from other artists emerging today. He is young, confident and ambitious. He entered a recording studio for the first time at 15, and unimpressed with what the producer could do; he set out in search of someone who would take him seriously. It took Mike over four years of constant hard work before he met the producer who would change everything.

With the help of Dave Sheldon, Mike began feverously creating track after track in a small home based studio. With 120 songs, hundreds of freestyle battles and countless basement performances later, Mike would headline his own show. Not only was Mike the main performer of the event he was also responsible for putting the entire show together. He was the one who designed the flyers and posters, he graveled to store owners to sponsor his show, and he was the one who pounded the pavement promoting his dream. Not only did the show go off as planned, Mike filled the club making his inaugural performance a hit with over 500 for his first show.

This young artist is tenacious and determined. His lyrics are insightful and he is willing to challenge the boundaries of the Rap and Hip Hop industry we know today. Mike Smith doesn’t claim to have come from a life of hardship, nor does he tell stories of struggling with a dysfunctional family. He grew up in a loving two-parent home and was given every opportunity in the world. Mike Smith went out and still did everything he had to do to get a little bit more, never really satisfied, so he went out and hustled and worked his butt to the bone. Yet his music examines issues that many youth and young adults can relate to. At times his rhymes are hard and unapologetic, but he can also captivate a club with a beat and an unforgettable hook. When he spits the words to one of his ballads, tears are flowing before the end of the first verse. At the age of 18 Peter Jackson dropped his first mix tape. By the time he had turned 21, working in the business for eight months, he had done over 30 shows in the Greater Toronto Area. There is no doubt that Mike can go toe-to-toe with the big acts. He has opened up for artists like Beanie Man, Joe Budden, Dipset, Llyod Banks, Kardinal Offishall, Bishop, Nas, Elephant Man, and Rich Boy. He also has a track with Lil’Mo and Jim Jones in the works.

Mike demonstrates the maturity of a man twice his age and wisdom beyond his years. His drive to reach his dreams is unwavering. It is not a matter of whether or not he will make it in this industry; it is a matter of when.