Music
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Eric “Phero” Lopez is fresh like yo mama’s lemonade on a hot summer day- with creative rhyme schemes, abstract lyrics and unforgettable whit punch lines sounding the alarms of a new day in hip-hop music. Why? Because Phero is unparallel to mainstream and takes it back to vinyl samples, influences from Nas, Mos Def, & the Fugees combined with the musical roots he found growing up in a family of musicians and the frequent jam sessions he had with his pops and uncles in the kitchen. Therefore it was no wonder when Phero found himself in the neighborhood parks battling and spittin’ freestyle cyphers, performing at open mics and eventually sharing the stage with pioneer artists such as Dead Prez, Vast Aire, & Qwel. Phero would have it no other way but to speakthrough-with-from: music.
Phero is a Mexican and Salvadorian hybrid, born and raised on the Southside of Chicago, bringing the hustle to the hustler. When asked to describe the variety of flavors used in his mix of hip hop sound--- latin, urban, jazz, 80’s roots, 90’s flow, 00’s style, 10’s thought--- were the answer. Hence, it was no surprise when Itzamna, president of Immaculate Entertainment, discovered Phero in 2008 and immediately signed him. Within a year, their partnership led to the release of his debut EP, The Fallen Moon and his first full-length album, The Rise which is rhyme schemes over heavily influenced vinyl Jazz samples with a perfect blend of Hip Hop that is out with global distribution. Phero has made appearances at many of Chicago’s esteemed nightspots such as: The Chicago Theater, The Dark Room, Reggies Rock Club, Subterranean, Funky Buddah Lounge, The Bassment,, U.S Beer Company, Metronome Festival, Dueces Wild Tour & the Hip Hop for Gaza Event as well as toured several Midwest Universities.
Phero is a selected feature by The Source Magazine’s Unsigned Hype and recently gained sponsorship by the clothing label Ethnikroots. Phero is releasing his Plan B Mixtape on November 12th, 2010 and the release party will be poppin’ at Red Kiva on November 19th, 2010. You can catch Phero on regular circulation on 90.5FM and88.7FM or riding the trains with headphones on, a pen and paper in one hand and a peanut butter jelly sandwichin the other, makin’ it happen.
Written by. Desiree T. Castro
- The Source Magazine (Online)
Discography
Fallen Moon, Demo (2008)
Save Us All, Single (2008)
The Rise, LP (2008)
The Foundation, Radio Single Airplay (2009)
Time Count, Radio Single Airplay (2009)
Plan B, Mixtape (2010)
Photos
Bio
Phero (born Eric Lopez) is a young up and coming Hip Hop artist from Chicago. Known for his creative rhyme schemes and abstract lyrics with unforgettable whit punch lines, this young Mexican & Salvadorian hybrid stands out from the others. With recent released LP The Rise, he proved the abilities of an arising star, creating a masterpiece of impressive words over heavily influenced vinyl Jazz samples with a perfect blend of Hip Hop soul.
Phero began his journey in the mid 2000s. He started with inspirations like Nas, Tribe Called Quest, and The Fugees, yet pushed his sound further to perfect a lane of music that is hardly found in current day. Raised from a family filled with musicians, Phero wrote songs at the tender age of twelve. After appearances in neighborhood cyphers and performing at countless open mics around the city, Phero grew a name for himself and came to be the talk in everyones conversation. Itzamna, president of Immaculate Entertainment, discovered him in 2008 and immediately signed him to his label knowing full well the depth of Pheros talent. Within a years process their partnership led to the release of his debut EP, The Fallen Moon, and his first full-length album, The Rise. With an astonishing reaction from the people Pheros career took notice for greatness.
Whether it's his great stage presence, eyebrow lifting rhymes, crowd control demand, or smooth talking voice, this 90's baby gives an unforgettable performance for the world to see. He has shared stages with prolific Hip Hop acts such as Dead Prez, Vast Aire, and Qwel. Phero's music has also impressively been featured on the worldwide Windows Media Market, Zune's Download of the Week, and also a regular circulation on 90.5FM and 88.7FM.
Phero is a selected feature by The Source Magazines "Independent Hip Hop Market," and his clothing sponsor is none other than Ethnikroots.Phero delivered his free digital Plan B Mixtape on Nov 12th, 2010 and reached over 2,300 World Wide hits in first week alone. He is scheduled to release a new EP album in 2011. Making it happen
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