Phranchyze

“Phranchyze is quite literally battling his way to national prominence. The 26-year-old local rapper, otherwise known as financial adviser J.J. Shaw, is an emerging star…” (Austin Powell of Austin Chronicle).

Phranchyze has been curating his combative flow, infectious style, and dominant game in Austin since junior high. He’s been consistently more jarring, charismatic, funny, and witty than any competitors, and his talents have taken him around the country to represent himself and his city.
Whether on tour with the likes of Snoop Dogg and Wale or demolishing competition in underground hip-hop networks like Grind Time Now or Eminem’s Red Bull promos, Phranchyze’s features are top notch eight-to-ten minute slabs of humanism. In 2012, Phranchyze’s experience came to a head with S.T.A.R.S., his most complete and accessible mixtape to date. The tape cohesively combines knocking original beats with collaborations from longtime friends (Gary Clark Jr, Theorum, etc.) to create a unique style that can appeal to all ages, genres, and demographics.
You won’t find an unsigned rapper with more talent for moving, and identifying with, his crowds. It only takes one glimpse of his YouTube profile (over 400K views) to notice how fun and versatile Phranchyze really is. Maybe that’s why he’ll consistently do outlier things like break attendance records during a blues clubs’ annual free week or have 30-45 minute lines at his merch table. His skill seems effortless with charisma and a love of the game that’s impossible to miss, and his talent speaks for itself.

“Phranchyze is on a notoriously short list of battle cats that first and foremost make music you want to load into your head. There’s no drivel about lyrical bloodbaths or ill mathematics, but rather a corpus that plays like a cursory rundown in swagged out fresh shit.” (Ramon Ramirez of Washington City Paper)