Pink Awful

Ashley Costelloe of Pink Awful spent her late teens and early 20s playing in bands around Reno. After a break from performing, she returned with vigor.

“I reached a frustration point and just wanted something solid,” Costelloe said.

She put out feelers on Craigslist and found Mike Miller, guitarist/vocalist and songwriter. They were both looking to start a band, but ended up dating, as well. Talk about a casual encounter. Sorry, Craigslist joke.

Around that time, Pink Awful’s guitarist Daniel Lawson and drummer John Walker were in a different band. They opened for Costelloe and Miller’s first show. Afterward, Walker told them to consider him if they ever needed a drummer.

“We thought they were so cool,” Lawson said. “It took so many steps and random associations to become this band.”

Costelloe and Miller worked as a twosome before they united with the rest of the group. Costelloe wrote all the lyrics and melodies, then new members came along and added their personalities. They found bassist Dwight Struthers because he and Lawson went to high school together in Grass Valley, California.
ink Awful has been together for about a year and a half and just released its first record, “Potboiler” at Lincoln Lounge last Saturday. The collection of nine songs was recorded by Rick Spagnola at Dogwater Studio in Reno and is a culmination of songs the Craigslist lovebirds first wrote together. Miller credits Costelloe’s passion and melodies for the actualization.

“Many of the songs I had from years of playing,” Miller said. “But I never found a way to put them together until it just kind of worked with Ashley.”

Pink Awful stands somewhere between Florence and the Machine and Sonic Youth. Costelloe’s bold voice and stage presence carry the power and mystery of Cher. Effect-laden guitars build melodies and are spastically embellished by experimental guitar parts flaunting harmonics and intricate noodling. Vocal parts often are balanced between Costelloe’s mature growl and Miller’s deep and steady baritone.

“What we do well is have a strong rhythm section, but it’s also quite melodic,” Miller said. “The guitars are free to make soundscapes or ‘noise.’ Then Ashley finds somewhere in there to fit, which makes a song out of what could otherwise be esoteric madness. We come together at the right moments.”

“Potboiler” is full of successes. “Weight of Worry” has plenty replayability. I found myself singing it hours later. “Jarreee” displays a Nirvana-esque edge and looseness. “Lamps and Torches” is an emotional wave that peaks on Costelloe’s pained shouts and Lawson’s triumphant solo, which bends through the track with feeling and then gets faster and faster until he’s shredding like a madman. “Opening Song” and “Life Rots (In Your Hands)” close the album wonderfully. The former starts with scratching guitar strings and cavernous tom drums. It builds to Costelloe’s most impressive vocal performance on the record, a mix of power and pain. The track segues into the final 6-minute epic with upbeat drums. Both singers blend and dissolve into one as the album finishes.

Costelloe and the rest of Pink Awful hope they are adding something new and enjoyable to Reno’s music scene.

“There aren’t many bands with the Fugazi-feel in Reno,” Lawson said. “At lots of shows I’ve gone to, it feels like people are just standing around and not getting into the music. Or at hardcore shows, you’re scared for your life. I think our shows are a nice, happy medium.”

This opinion is shared by others. Rémi Jourdan, founder of Tunetrax, former-owner of Club Underground and booking agent extraordinaire, thinks the band is something special.

“It’s not very often the personality matches the music,” Jourdan said. “When you see them onstage it all comes together.”
Pink Awful played a show at Lincoln Lounge a few months ago and loved the outdoor stage. When it was time to release the album, they wanted it to be in the landmark Reno bar.

“A couple weeks later we booked the date,” Lawson said. “Then a month after, they contacted us and said we’d be the last show on the last day of the Lincoln Lounge.”

They were both depressed and honored by the task.

Skew Ring of Reno opened the album-release party with reverbed drums and a singer jumping off of tables full of fans.

Mid-song, both bands harbored focused professionalism. Costelloe used a megaphone a handful of times, something I see frequently in Reno. She took the art a step further when she used the built-in siren throughout a noisy transition.

Pink Awful has a cute kinship onstage. Struthers and Lawson play to each other and are quick with jokes and banter between songs.

During one break, Costelloe said “damn” for some reason.

“Cursing!” one of her bandmates yelled. “Careful, you’re going to get the place shut down.”

Between songs featuring bold, talkative guitars and a frontwoman with an abundance of energy, they were ready with jokes. During another breather, they thanked Craigslist for sponsoring their band.

I’ve been shooting bands for a “living” almost 10 years, and I can honestly say this is the first time a musician has shaken my hand and thanked me for coming mid-set. They’re endearing, thankful and honest.

Miller praises the increasing breadth of genre in Reno’s music scene. Blues bands and singer-songwriters aren’t enough for him and the town. He said a crucial step Reno needs to take is venues treating local bands with the respect they deserve.

“Local bands get screwed on payment all the time,” Miller said. “Regardless of the night or draw. The promoters at some places don’t do anything aside from asking if you want to play. They don’t even show up to the gigs they book.”

He said in business, a part of respect is money, and if you want people to stay and be part of a scene, you have to treat them like you want them there.

The audience packed shoulder-to-shoulder in Lincoln Lounge’s patio were ready to pay respect and had nowhere else they wanted to be. Hopefully venue owners will recognize the devotion.

– Tony Contini - Tahoe Onstage

Last Wednesday, Jub Jub’s Thirst Parlor in Reno featured three very different musical experiences.

The first was a performance by Reno’s Pink Awful. Most of their songs are hauntingly beautiful. Ashley Costelloe’s voice is gravely and powerful.

The venue was just way too hot, but sounded great. Most of the early attendees at the warehouse-sized venue were seated and hidden in the corners. What’s up with that?

Costelloe puts out so much contagious energy. The conviction is instantly felt. Between songs, she drank tea like a good singer. She acknowledged the headliners, The Messthetics, through bated breath. She professed the influence they’ve had on their music and approach.

She also took some stage time to address sexual violence awareness. She said it’s more common than you think and you should always believe survivors

They ended their set singing a round together in harmony as the music cut out.

Bryan McPherson took the stage next. He was joined by only his guitar, engaging songs and East-Coast banter. He started with erupting praise for the openers.

“I like to call them Pink ‘Really Good’,” McPherson said. - Tahoe Onstage

https://open.spotify.com/album/05y7wSdjWUxioAOs7MycyK

Fans of Porcupine Tree, Placebo, and Blue October are sure to appreciate the angsty glitchy ingenuity contained in the latest riotously fierce track from Nevada Indie newcomers Pink Awful.

“Rude Emerald” is a tremulously evocative feat of Alt Rock which comes with a potent serving of abrasive aural chaos thanks to the No Wave elements weaved into the mix of high-octane rock.

Rude Emerald is a track which has you reaching to crank up the volume from the prelude – if you enjoy your synapses being rearranged by emotion-driven progressive Alt Rock that is. Amongst the experimental instrumental disarray, there are impossibly catchy choruses which affirm that Pink Awful is a band you need on your radar.

They may be fresh from their inception, but the nuance in their sound leaves no indication.

You can check out the latest single from Pink Awful for yourselves by heading over to Spotify now.

Review by Amelia Vandergast - A&R Factory