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"Ploy reveals ‘ideals, struggles and hopes’ in upcoming EP"

If The XX and The Postal Service birthed a child, and if uncle Discovery jumped in to help raise the child it would be Ploy.

A two-man band formed by Justin Victoria and Gil Wojcik in a Starbucks in midtown Manhattan. This was back in March while Victoria was living and working at fashion shows in Manhattan and Wojcik went to visit him. However, the two originally began playing music back in the summer of 2009. Their creative sound is a pure collaboration between the two. Victoria explained to me, (via group text message), that, “We would share sounds and bounce ideas back and fourth. An Idea (sic) could spark from a random sample or chord.” These random samples and chords turned into their first four song, self titled EP coming out in August.

The first song, “Trill” on the album reveals the bands ideals, struggles and hopes with a deep bass line to back up Wojcik’s honest voice – making it easy to connect with the band on an emotional level, Can’t help but like Wojcik singing, “I never wanted this, I wanted better, she couldn’t give a shit, even if you let her.”

However, gold really starts to pour out once you hit their first single, “Anywhere.”

Wojcik shared with me about their writing process for the song explaining that, “I wrote up the rotary keyboard sound and lyrics on a whim one night and sent it to Justin. He liked it and came up with some percussion bits. Then we met the next morning and over a couple of weeks came up with different textual sounds and synths together and layer it all out and shabam!.”

Wojcik said he came up with the tune and then wrote the lyrics around the feeling of the song.

“Anywhere” starts out very mellow with Wojcik singing, “Oh I know what she wants, but she knows what I can’t give”, and continues with the echoing melody of heartbreak and dissatisfaction.

The song ends with a much needed build up with an explosive crash of beats, breaking from the sedated sound of the song. But please, listen and experience it for yourself.

If you would like to learn more about the members of this band, listen to Wojcik’s solo project, Gil, and if you ever find yourself in Brooklyn on a Friday night, Victoria co-DJs an event called, Get Buck, with Adam Santiago, at Legion Bar in Williamsburg. I attended one of the events and was pleasantly surprised by the sheer volume of people jammed on the small dance floor. - The Baltimore Examiner

"Interview with PLOY: DC Deli's Artist of the Month"

DC based indie pop duo PLOY (Gil Wojcik & Justin Victoria) had been in other bands togther over the past few years, but decided to manoeuvre their sound into the electronic atmosphere back in March. The result was truly eclectic and can be heard in their self-titled EP, and has undoubtedly garnered the attention of fans who voted them band of the month. We wanted to find out more about these guys, so got a hold of Gil who tells us here about the Starbucks think-tank, the upcoming SxSW fest, and planning a DC gig this month! Now onto the interview... - The Deli Magazine

"One Track Mind: PLOY"

Standout Track: “Fool” is a boiling, gurgling synth concoction that doesn’t go anywhere unexpected—it’s built around a simple, catchy hook by vocalist Gil Wojcik. “I was just another fool for you,” he sings. The beat is hearty enough for dancing, but this track’s greatest strength is its sing-along chorus.

Musical Motivation: Using Logic software and a microKORG synthesizer, Wojcik built the dance-pop earworm in his Hyattsville, Md., bedroom with his bandmate Justin Victoria, who came up with the beat. The duo has been around since March. “We’re still kind of learning how to make our songs,” Wojcik says. “So it’s kind of cool. Every song is a new way of approaching [making music].”

Heart Beats: The song is about someone who won’t commit to a relationship. “C’mon, say what you wanted/ But you never did and you won’t,” Wojcik sings. The opening line, “Crawling through your brain/ is like a never-ending maze,” is about a guy trying to figure out why he got dumped, Wojcik says. “He’s just crawling through this dark place of this person that screwed him over.” - Washington City Paper

"PLOY - Gold"

For those in need of a dancey, synth-infused tune, keep reading.

Gil Wojcik and Justin Victoria established PLOY back in March and have since released a self-titled EP and two singles, one of which is “Gold.” The very notion of PLOY originated by happenstance; casual conversation over a Starbucks coffee suddenly became intriguing. Ever since, us listeners have been treated to something pretty special.

Based out of Washington, D.C., PLOY’s studio space is nothing fancy: a crammed bedroom and an iMac is all they require. “Gold,” released just a few days ago, undeniably possesses their signature sound: an electronic, trickling feel that effortlessly seeps through our speakers.

Who knew a Starbucks in Manhattan could be responsible for the birth of such an eccentric duo?

Enjoy, shufflers. - Indie Shuffle

"PLOY - Fool"

A few days ago we introduced you to PLOY, with their latest single, “Gold“. Today comes another song by the D.C. duo that was released back in November of this year. With a trickling of infused synths, vocals, drums and bass, you can’t help but get hooked.

They don’t have much out there yet (other than an EP and two singles), but what they have produced is nothing short of brilliant.

I think it’s safe to say that we’re really excited to follow this up-and-comer intently. - Indie Shuffle


EP - August 1st
Fool (Single) - September 4th
Gold (single) - October 5th
Elevator Talk (single) - November 4th

We've been streamed and reviewed on multiple blogs.

We've been played on Baltimore Radio WTMD
And on an Austin Radio Station
Quebec Radio station



Justin Victoria and Gil Wojcik are old friends and decided in march 2012 that they would finally bring their solo efforts together and make PLOY. We live in the Washington D.C. area. We both have very different musical backgrounds but in some ways very similar. We like a lot of different music. And we hope to portray a little bit of everything in ours.