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"Good Music That Hurts Your Ear Drums Vol. 2"

PUi at the Don Hills concert was a satisfying display of "gypsy punk." This band has two vocalists. Shuva a dual guitarist and vocalist who fits into the alternative style of the band nicely. Leo is the r&b singer the Siren-like yet luring who is the other half of the writing process behind PUi with Shuva. The set opened with what I believe to be "Dance Monkey" with Shuva preaching that people in society are scared of what others think of them and react to those feelings. Then there was "Army of Slaves" which speaks of pathetic consumerism. Not to be ignored was TripleStar who was playing a "darbuka," which is a Turkish drumming instrument and used noticeably in "Live & Learn," "Dance Monkey," and "Turning Pages."
I conversed with the members of the band and they have quite a lot of things to say. According to Shuva, he says that PUi's music is not trying to say one thing "It's I love you, I hate you, and everything in between." What that means I am not quite sure but PUi's music has something different to say about how they view the world in every song. From "Army of Slaves" criticizing global consumerism to "POP!" chanting "pop pop pop you lose your crown" supporting revolutionaries, and conclusively to "Live and Learn" a reflective piece on how far you have gone in life and what there is to expect in the future.
PUi gave out copies of their 6-track demo upon request at the club and besides Recluse were the only bands of the night to give out demos of their music. Their demo the "So easy 1.2.3 EP" consists of "Army of Slaves" "Live and Learn" "POP!" "Outta Control" "Dance Monkey" and "Forbidden."

Good Music That Hurts Your Ear Drums Vol. 2
Going Deaf in tha' city. Don Hills club New York City August 9,2008
Review by Nick Perkel - Nick Perkel

"PUi gets freaky-deaky at Cirque du Rock"

http://www3.timeoutny.com/newyork/tonyblog/2009/02/tonights-last-minute-plan-cirque-du-rock-at-le-poisson-rouge/ - Timeout New York


First EP/Demo - "So Easy, 1,2,3"



Roll Call:
Dramatic rock melodies laced with glossy hip-hop beats. Check.
Honey-dipped rhythmic vocals coupled with a deep unprocessed guttural flow. Check.
Villainous good looks. Check. (Check. Check. Check. Double Check.)
Visually arresting, turbocharged performances that leave you head tripping reality. Check.

Despite the seemingly effortless compilation of this musical assembly, PUi was not a convenient happening of things- this is no “next-door-garage band” that used to jam after high school let out. PUi stemmed from an ambitious string of consciousness, an instinctive acknowledgement of “this is what needs to be done” to accomplish a vision. From conception to execution, everything is purposeful, and effectively thought out. Intentional. Nothing is accidental.

Step one: leave the comfort zone of home and travel overseas to New York City, the current metropolis of creative civilization.

Step two: find the key players.
When guitarist and front man, Shuva, shaped the rest of PUi, he pooled together a group that would not only complement PUi’s sound but counterbalance it with their own unique spin. Each member was deliberately chosen; the only ones that could be chosen.

To offset his rugged yet preened façade and musical posture, Shuva took to the idea of front men duality. His dirty guitar grinds and jagged roar come in for the kill, but only after you’ve been hypnotized by the tempting silky voice of Leo. Siren-like and luring, it captivates. Taking the duality to a deeper level, Shuva and Leo incorporate their styles into the songwriting- Leo being the soulful one while Shuva is more observational and brutally honest, spitting a wise-ass delivery.

Brian, not only the bassist, also acts as producer and manager. In today’s increasingly popular approach to music industry self-sufficiency, Shuva and Brian produce all of PUi’s tracks, establishing a true start-to-finish self-fueled machine.

And what is a band without a battery to rev the engine? Enter Jan. Serving as PUi’s powerhouse of energy, Jan’s solid rock drumming plays like a beast.

Ethnically diverse, five members strong, PUi mixes it up by bringing in fresh beats from guest artists like MC Rich Nitty. The result is a raw and ear-catching hybrid of the band’s own brand of hip-hop spiked with metallic and industrial grinds.

PUi’s sound is a melodic rhythmic texture bred from a relentless mélange of rock, alternative, R&B, punk, hip-hop, middle eastern motifs, and electronica. These genres span across the spectrum, fused with dramatic songs and minor melodies, to originate what can only be described as visual and auditory intoxication- on hyperdrive. Beyond being the cultural glitterati of the future, PUi’s music is an evolutionary coup in this modern day regression of rock. Its sheer compositional mastery- with dense instrumental surges, guitar fueled climaxes, hard-hitting beats, and layered melodies- blurs lines between the past, present, and the future. Their songs define what it is to rise up and battle the world with lyrical weaponry, daring to question values, triggering hope and worry, and above all, arousing fascination.

Whenever asked what “PUi” means, Shuva, has one answer for them: “Tabula Rasa.” When asked to explain Tabula Rasa, his answer is existential yet concise: “Tabula Rasa is a blank slate. PUi is your blank slate. Look at us. We are your thoughts. We are your judgment.”

PUi is its own definition. PUi is movement of sound. PUi is inevitable.

This sound is dangerous. Check.