PUi

Roll Call:
Dramatic rock melodies laced with glossy hip-hop beats. Check.
Honey-dipped rhythmic vocals coupled with a deep unprocessed guttural flow. Check.
Villainous good looks. Check. (Check. Check. Check. Double Check.)
Visually arresting, turbocharged performances that leave you head tripping reality. Check.

Despite the seemingly effortless compilation of this musical assembly, PUi was not a convenient happening of things- this is no “next-door-garage band” that used to jam after high school let out. PUi stemmed from an ambitious string of consciousness, an instinctive acknowledgement of “this is what needs to be done” to accomplish a vision. From conception to execution, everything is purposeful, and effectively thought out. Intentional. Nothing is accidental.

Step one: leave the comfort zone of home and travel overseas to New York City, the current metropolis of creative civilization.

Step two: find the key players.
When guitarist and front man, Shuva, shaped the rest of PUi, he pooled together a group that would not only complement PUi’s sound but counterbalance it with their own unique spin. Each member was deliberately chosen; the only ones that could be chosen.

To offset his rugged yet preened façade and musical posture, Shuva took to the idea of front men duality. His dirty guitar grinds and jagged roar come in for the kill, but only after you’ve been hypnotized by the tempting silky voice of Leo. Siren-like and luring, it captivates. Taking the duality to a deeper level, Shuva and Leo incorporate their styles into the songwriting- Leo being the soulful one while Shuva is more observational and brutally honest, spitting a wise-ass delivery.

Brian, not only the bassist, also acts as producer and manager. In today’s increasingly popular approach to music industry self-sufficiency, Shuva and Brian produce all of PUi’s tracks, establishing a true start-to-finish self-fueled machine.

And what is a band without a battery to rev the engine? Enter Jan. Serving as PUi’s powerhouse of energy, Jan’s solid rock drumming plays like a beast.

Ethnically diverse, five members strong, PUi mixes it up by bringing in fresh beats from guest artists like MC Rich Nitty. The result is a raw and ear-catching hybrid of the band’s own brand of hip-hop spiked with metallic and industrial grinds.

PUi’s sound is a melodic rhythmic texture bred from a relentless mélange of rock, alternative, R&B, punk, hip-hop, middle eastern motifs, and electronica. These genres span across the spectrum, fused with dramatic songs and minor melodies, to originate what can only be described as visual and auditory intoxication- on hyperdrive. Beyond being the cultural glitterati of the future, PUi’s music is an evolutionary coup in this modern day regression of rock. Its sheer compositional mastery- with dense instrumental surges, guitar fueled climaxes, hard-hitting beats, and layered melodies- blurs lines between the past, present, and the future. Their songs define what it is to rise up and battle the world with lyrical weaponry, daring to question values, triggering hope and worry, and above all, arousing fascination.

Whenever asked what “PUi” means, Shuva, has one answer for them: “Tabula Rasa.” When asked to explain Tabula Rasa, his answer is existential yet concise: “Tabula Rasa is a blank slate. PUi is your blank slate. Look at us. We are your thoughts. We are your judgment.”

PUi is its own definition. PUi is movement of sound. PUi is inevitable.

This sound is dangerous. Check.