Rashaun Will

In an industry that has evolved so drastically over the years, there’s one artist in particular who has remained consistent while resisting the industry trends. Often times, these trends have sacrificed an artist’s originality, leading to a generic commercial formula. Remaining his authentic self in his admirable career catapulted his success as an artist while captivating his audience. Well established with other natural gifts and talents such as wisdom and discernment, he refuses to compromise his personal character and passions for any industry trend.  This is Rashaun Will. 

Beginning at the early age of 11, Rashaun was exposed to numerous cultural and sociological influences that contributed to his success as an international recording artist.  Hence, allowing him to stimulate his own unique musical composition. These influences include his biological roots in the Bronx,NY and growing up in Long Island, while being surrounded amongst other well renowned musicians.  Rashaun began mixing his own melodies with an antique Yamaha keyboard, saxophone, and a trumpet.  Moving forward, he began to produce tracks for several local artists throughout the years and touring with others in the industry. He learned on a first hand basis what it took to become a successful performer. Compelled by his talents and capability to influence others through music sparked his determination to begin his own career in music encompassing the broad horizons of New York City. 

Rashaun’s first album debuted in 2002, “Who Am I?”  With his release of this album, he was able to sell an unprecedented 10,000 copies without the help of national distribution, retail management, neither in-store support.  Impressing the likes of many fans, Rashaun also earned the opportunity to open up for major artists around the nation, has been featured on 100’s of mixtapes, magazines and nominated in the category of “Most Original Solo Artist” at the 4th Annual Underground Music Awards.  Upon this recognition, “Patience is a Virtue” was produced in 2005, which exemplified vintage freestyle techniques that Rashaun had acquired earlier in his career.  

Rapid acceleration of Rashaun’s talents reach substantial heights in 2013 lead by his first Billboard Charting Single “I SHOW OFF” produced by Grammy Nominated & Former NBA Star, Maurice Ager aka Moe Ager, which landed 182 in the top 200 national radio charts in its first week with 568 spins, peaking at 128 and landing 36 on the top 50 indie chart by week 3.   

Additionally, in 2014 he exploded onto the European Charts in the Electronic Dance Music Category with his hit single, “JLT” (Just Like That) collaborating with world renowned artists Nils Van Zandt and Sidney Housen. His song debuted at number 8 on ITunes while peaking at number 2. After seeing alot of success jumping into the EDM scene Rashaun releases his second big hit “HEY” along side Nils Van Zandt and Heleena. “HEY” managed to land a placement on UK’s biggest reality show ‘Love Island’.

“I want to give a new meaning to the definition of ‘a diamond in the rough,’ he said, stating, “This is what it takes to maintain a career without sacrificing your artistic integrity.” Rashaun will be the first to admit, “I’d rather be known as an overachiever that takes creative risks than someone that follows the same lines or lyrics as everyone else does.”  

Due to his perseverance and tenacity, along with his wide range of expertise in the field, Rashaun launched his own record label in 2014 Built To Last Records. Now a CEO, consecutively managing his own livelihood, Rashaun released his first album off the label, “I’m So Necessary” in 2014.  He is now a world renowned international recording artist with a diverse audience including the United States branching out to the United Kingdom and Europe.  His passion exudes in every arena of his life and each destination he travels to perform. He is loved by the masses. His creativity runs majestically and he continues to leave others inspired with an influential message throughout his endeavors. 

Well respected from countless genres in the music industry, his humility remains. Rashaun will be the first to tell you “I don’t look for any co-signs or brag about the praise I get from my industry peers, God is the only co-sign I need.” 

This is no prototype. This is Rashaun Will.