RAZON
Los Angeles, California, United States | INDIE
Music
Press
International Pop/R&B Artist Razon Set to shoot New Music Video for Hit Single, "Could It Be Love"
LOS ANGELES – Pop/R&B sensation Razon's passionate music continues to strike a chord with fans. On November 21, 2012, the singer-songwriter will be shooting her second video for her hit single, "Could It be Love”.
Single - "Could it be Love" is a musical dialogue expressing Fantasy vs. Reality of love at first sight. The video will be full of surprises and will carry out a vampire theme. The video will be directed and produced by the talented crew of “Tha Razor” Video Productions (known for shooting videos for Legendary Ice Cube, WC of West Side Connect, Wiz Khalifa, and none other than Pop Phenomenon Chris Brown).
"Razon’s ability to lyrically and visually express her emotions has quickly made her a fan favorite," said BmikeroB Management CEO Mike Robinson. "She is an amazing talent with an insatiable drive to make great music. We are thrilled that she is a member of BmikeroB Management family.”
"Where the God’s Go," Razon's first ever video, along with “Could it be Love” will be released in January 2013” making them the first ever dual release of Razon’s career. From start to finish, Razon’s songs and style demonstrate Razon’s ability to relate to and learn from life's variable experiences. Yet, she stays true to her beliefs to inspire and live life to the fullest.
ABOUT THE VIDEO STAFF AND CREW
Mike Robinson has exceptional eyes for extraordinary talent, and for this reason, he has put together an elite team of professionals to collaborate in the video production for his International Pop/R&B artist Razon’s second video for hit single “Could it be Love”. Razon will be working with the talented crew of “Tha Razor” Video Productions (known for shooting videos for Legendary Ice Cube, WC of West Side Connect, Wiz Khalifa, and none other than Pop Phenomenon Chris Brown). In addition, she will also be working with Choreographer, Brian Drake who has worked with a variety of choreographers including Shane Sparks, Todd Sams, J.J. Vallus, Tommy the Clown, Brandon Kane and Jasmine V to name a few.
Movement Coach, Aisha Francis who has worked with Destiny’s Child and Beyonce. She has also worked on the movie Burlesque and music videos for Nicole Scherzinger, Kelly Rowland, Nelly Furtado, Beyonce, and many more. Aisha will be working hard assisting the entire team of stylists, dancers, and support video cast with their complex moves and styles. Stylist, Keyana Franklin who works closely with Pink Dolphin will be responsible for supplying some her impeccable styles for the video. You will also be able to see the mind-blowing styles of Ann-Marie Hoang stylist ... Artisans agency-- stylist for playboy and various artists (www.annmariehoang.com) Make up will be provided by none other than Lina Hang whose makeup has been featured in Vogue Italia (more info at http://linahang.com/?page_id=73) and last but certainly not least professional hair stylist ,Brandon Charles will be responsible for the fabulous hair styles that will be featured in the video. Brandon uses hair as his canvas, bringing a distinctive aesthetic and fresh approach to draw out each client’s unique beauty. “Hair is my art and I love the process of transforming someone from start to finish,” stated Brandon. His work has been featured in many publications, including Elle, Maxim, People, In Style, Black Hair Sophisticates, and Juicy Magazine.
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For more information on Rachel Razon, visit www.razonmusic.com. For media inquiries, performances and interviews, please contact Media and Artist Relations at mediarelations@bmikerobmanagement.com
- Carol Combs
BMIKEROB ARTIST DEVELOPMENT & MANAGEMENT’S POP/R&B ARTIST RAZON TO SHOOT VIDEO FOR HER DEBUT HIT SINGLE “WHERE THE GOD’S GO”
LOS ANGELES – POP/R&B Artist Razon and her BmikeroB Management Team will be shooting her brand new first ever video for her hit single “Where the Gods go” which debuted earlier this year in August .
The video will star International R&B / Pop Sensation Razon best known for her hit singles, "Where the Gods Go" and “Could it be Love”. In addition, to working with the talented crew of “The Razor” Video Productions (known for shooting videos for Legendary Ice Cube, WC of West Side Connect, Wiz Khalifa, and none other than Pop Phenomenon Chris Brown). Razon will also be working with world-renowned movement coach and choreographer “Aisha Frances” (Creator of “Pump Camp” , known for her drive and undeniable passion along with choreographing and teaching the complex moves of dancing in pumps to the likes of Destiny’s Child, Kelly Rowland, Christina Aguilera, and the one and only Beyonce.) Rachel “Razon” will also be making various appearances around town to promote her single.
Razon's new hit singles, "Where the Gods Go", as well as “Could it Be Love” are now available for purchase on iTunes, CD Baby and on her official website: razonmusic.com. You can also listen to this rising young soul starlet on Soundcloud amongst other sources.
Hear the voice of this new artist who some have already compared to the likings of pop/soul songstress Rihanna, the richness of R&B songstress Keisha Cole, and the sassiness of legendary Aaliyah.
Razon has already gained much attention from the press doing red carpet appearances for local organizations in Los Angeles; as well as radio interviews with Sirius XM Satellite radio “Shade 45” station in NYC with Miss Mimi, and other local college radio stations. She has also worked with Industry heavy hitters whom have stated the following; “She is a talented Artist with an Old Soul,” said MTV’s Making the Band Vocal Guru, Ankh Ra…“She’s the Next One.” said Record Producer, Curtis Young. Most recently, Razon has caught the eye of Universal Republic A&R “AJ Ahmed” and Atlantic Records A&R “Success”
Razon is set to start shooting the music video for the single October 26, 2012. Her musical journey begins with Los Angeles’ own BmikeroB Management, where the team will begin her media tour starting with the debut of her video to her hit single “Where the God’s Go”.
- Carol Combs
Discography
"Where The Gods Go"
"Could It Be Love"
"Dance Floor"
"What Would You Do"
Photos
Bio
Rachel Isabella Razon, also known as Razon, was born on December 5, 1994 in Tampa, Florida. Coming from a mix background of Filipina, Spanish and African American decent she naturally shined in the crowd. She grew up loving the art of music from broadway to old school R&B, rap/hip hop and pop music. During her childhood she practiced her singing and performing abilities in front of her grandmothers patients in the waiting room at a medical clinic in Florida.
At the age of six, Razon watched Britney Spears in concert, which was when she realized that her true passion was singing and performing. The idea of artists such as; Janet Jackson, Missy Elliot, Prince and Destinys Child creating a spectacular vision live on stage intrigued and motivated her to follow the same path. Since then, she entered many singing competitions, which matured her into a stage performer. Her music career kicked off with some of Floridas local touring groups: Entertainment Revue and Clubhouse Kids.
As Razon grew older, two of her main and passionate advocates of her talent passed away, which was her beloved grandmother, Dr. Flora Ancheta Razon, who she called LaLa and her grandfather Mr. Ben David Razon. The heartaches of her lost progressed her to follow her passion even more and for the love of her family who were always the number one supporters in her life. Razon, being her stage name, gave her more of a drive to pursue her passion because her name derives from a Spanish word meaning reason.
From traveling the world and performing from city to city there is no question that Razon is the next big thing. She is a force to be reckoned with, with the heart of gold and strength of passion. Shes excelled not only in music and performance but also in model, entertainment host and fashion. Describing herself as an old school girl in a new school world is who Razon is. Her sound is infused with the vocals of a 90s R&B singer and the beats of todays top hits, trade marking a sound that is all her own. She is currently working in the studio compiling her first international album and two of her singles Where the Gods Go and Could this be Love is on sale on iTunes, Amazon and CDBaby.com
Written By: CeCe Combs of C-Star Vip
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