Reema Major
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Reema Major


Band Hip Hop R&B


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Youngest In Charge (2009)
15 Going on 25 (2010)
I Am Legend (2011)
#IDGAF (2013)



In 2009, after returning from a stay in Kansas City, Reema Major was introduced to President and CEO of G7 Records, Kwajo Cinqo—member of Canadian hip hop group Ghetto Concept, from Toronto's Rexdale neighbourhood, who promised to have her signed to a major music deal.
In 2010, a joint-venture record deal was made with G7/Universal/Interscope.
Before the contract, Reema gained international acclaim after being featured on Royalty Radio 91.9FM, in an online interview and cypher. Her impressive lyricism helped launch her premiere at the 2010 BET Hip Hop Awards. Reema was given the grand opportunity by Stephen Hill, BET's President of Programming, Talent and Specials. Rapping alongside emcees Nick Javas and Laws, Reema's performance marked history, making her the first and youngest Canadian female rapper to be a part of the awards ceremony.
Her rising notoriety following the BET cypher led to many labels courting—amongst them were EMI Music, Capitol Records, Atlantic Records and Simmons Records, owned by rock music icon and former member of Kiss, Gene Simmons. Eventually the deal was made on October 25, 2010. These deals were established with the backing of Jimmy Iovine—chairman of Interscope Records, Randy Lennox, President and CEO of Universal Music Canada, and A&R's Martin Kierszenbaum and Andrea Ruffalo of Cherry Tree/Interscope Records, and Mark Spicoluk of Universal Music Canada. This was the first time Universal Music Group signed a direct deal with a Canadian urban music label.
This venture was furthered on October 7, 2011 when G7 Music Publishing signed a co-publishing deal with Universal Music Publishing Group for the services of Reema Major. The deal was spearheaded by Evan Lamberg who was an early supporter of Reema's career and her talents. Furthermore, on October 13, 2011, it was announced that Evan Lamberg was named President of Universal Music Publishing Group North America.