R.E.U.B

Recent Highlights
- Allhiphop.com Breeding Ground feature

- Featured on Nobodyingsmiling.com

- Competed in iStandard Producer's "Beast of the Beats" competition

- Featured on CMJ.com

- Cover of On Wax Magazine

Born in Ghana, West Africa, R.E.U.B arrived in the United States under political asylum and was raised throughout much of the east coast, from Maryland to New York. Though R.E.U.B may not speak his mother’s native tongue, his music definitely speaks the language of many. Most who first hear the rapper/producer compare his lyrical content and flow to artists such as Common and Little Brother. Listeners will also appreciate a style and diversity, as beautifully schizophrenic as hip-hop legends Nas or Tupac delivering equal parts of rawness, intelligence, honesty, and just straight fun. Therefore, it is no surprise that everyone from hip-hop purists to industry insiders are beginning to take notice of this artist that chooses not to have a “rap name” but better suited to his business acumen and personality, an acronym based on his birth name: R.E.U.B ( Real Entrepreneur in the Underground Business of hip-hop). According to DJ Swift, “He will no doubt achieve the legendary status of KRS, Rakim, Tribe, De La, etc. because he’s real and he’s doing it right…fresh beats and on point lyrics.”

R.E.U.B lived up to his name with his 2004 debut album, Pair-a-dice by selling impressively for an independent artist with hardly any backing. Now preparing to take his forthcoming album The (Black) Rapper Show to another level, R.E.U.B has teamed up with producers, Proverb and Olawale, to collectively form the three-man production team, The Clinic. Though parodying the name of the VH1 reality series, The (White) Rapper Show, which showcased white rappers competing for respect and prize money, the album has its comical side but is far from a joke. The Black Rapper Show stars R.E.U.B and costars Clinton Sparks, the world renowned dj/producer/entrepreneur who ironically appeared on VH1’s White Rapper Show. The album plays on the various characters in the everyday Black Rapper show with a mix of superhustling, mega pimping, ultraconscious, backpacking characters. R.E.U.B’s sarcastic sense of humor shines through in songs such as Super Tuesdays that correlates the typical album release day to trash pick-up. The lead single Lamborghini Doors shows R.E.U.B’s ability to infuse messages even within the landscape of an undeniably moving beat and blaring horns. But ultimately, The (Black) Rapper Show, behind the attention catching title and the flawless production, is a meaningful and necessary album that will show all who listen the full, diverse spectrum of the “Black rapper”.

R.E.U.B uses his music not only to move bodies but also to heal others. He uses hip-hop as a religion through testimony, redemption, and, of course, controversy. R.E.U.B knows first-hand the struggles of being harassed as a young child for being ‘different’ because of his culture. Whether he was living in government housing or a middle class neighborhood, R.E.U.B raps about these experiences and many more in such a raw way that most people wouldn’t dare to. And like R.E.U.B often says, “my life is an open book”, and The (Black) Rapper Show is part of the first chapter of many that he is fearlessly allowing everyone to read.