Rich Kidz
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Rich Kidz

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Music

Press


"5 Best New Artists for March '12"

Young Atlanta-based singer/rappers who scan like a more swagged-out iteration of B2K or Another Bad Creation. They've been gathering steam, tape to tape, for the past few years, peaking with last month's Everybody Eat Bread, on which their brand of lithe, sing-songy chest-beating feels like it reached its cheery summit. - Spin.com


"Pitchfork: Top 100 Tracks of the Year"

This is that adrenaline shot straight into your eyeball. To set the scene: "My Life" is where filet mignon is served nightly and exclusively. It's where you have sex with a married woman in front of her boss, simply because you can. Headlight-sized Breitling watches are plentiful in "My Life", and earning upwards of $230,000 an hour is commonplace. It's where drugs take you "higher than Bugatti insurance"-- pretty darn high. If "My Life" was really my life-- or your life, or Rich Kidz's lives-- I would be either dead of a heart attack at age 24, arrested for indecent exposure, murdered by a jealous husband, and/or Charlie Sheen.

Nobody wants to be Charlie Sheen, but everybody wants "My Life", because this young Atlanta hip-hop duo make it sound like what god thinks about when he thinks about heaven. They are amped. Really amped. Like winning the Super Bowl and the Oscars and Powerball at the same damn time amped. And then there's Waka. Jesus. In the song's ecstatic in-studio video, we see this man geek himself up-- "OK! OK!!! OK!$#%! FLEX! FLEX¡!¡!-- and then spring up on those fanfare horns like an atomic jack in the box. Every life needs a little bit of "My Life". --Ryan Dombal - Pitchfork.com


"Rich Kidz - Straight Like That 3"

Atlanta's Rich Kidz, who make a flamboyant hybrid of R&B and goon-rap, are so steeped in the art of business that they're half-removed from the business of art. "I got no purpose," Skool Boi raps on Straight Like That 3's "Kool on the Low." "I go rock out these shows/ And fuck these hoes for good promotion." Whether or not he's "good" at sex or even enjoys it is somehow irrelevant. In Rich Kidz' world, sex is networking and horizontal integration isn't just a management strategy but a double entendre. - Pitchfork.com


"Rich Kidz"

Scores of rappers earnestly sing hooks, but it’s hard to remember the last time that anyone really went for it as much as Rich Kidz do on “My Life,” the standout from their new mixtape Everybody Eat Bread. Backed by an appropriately triumphant beat from producer London On Da Track. the duo seem overwhelmed by their own existences, as if there’s nothing in the world that could ever be better than, say, having a bisexual girlfriend. It is grandiose and sung to within an inch of its life, but Rich Kidz (with the help of Flocka) pull it off with aplomb. It's the kind of life-affirming chorus that label executives pay millions of dollars trying to find, nestled here into an underground mixtape by a few unsigned teens. - Pitchfork.com


"In Atlanta, where hip-hop rubs up against notorious strip clubs, rappers who want to make it big get their start by making it rain."

While the strip club remains the most reliable way to rocket-boost a song out of Atlanta, the scene competes increasingly with other hip-hop micromovements, including the country-rap of DJ Burn One and younger, tamer acts like Rich Kidz, - New York Times


"Charting the Rich Kidz"

The Rich Kidz are a young rap group from Atlanta known for sing-songy tracks like 2009’s “Partna Dem” and a few merry mixtapes. - The New York Times


"Rich Kidz’ #StraightLikeThat2 Mixtape"

Rich Kidz, the Atlanta teens responsible for “Partna Dem,” released a new mixtape late last week. Like that infectious single, much of #StraightLikeThat2 sounds wildly positive, especially opening track “Popping Shit 2.”

- Fader.com


"A Year in Music: Matthew Schnipper"

The best part was when Future’s DJ played one of the songs from the Rich Kidz’ mixtape.

- Matthew Schnipper
- Fader.com


"Download Rich Kidz’ Everybody Eat Bread Mixtape"

Rich Kidz mixtape #Straightlikethat2 was one of the best (and most slept on) of last year—just ask the NY Times. Now the Atlanta duo is back with another tape of triumphant rap, Everybody Eat Bread. They are at their best when they’re at their most jubilant, and those peaks are hit on many of the tracks, notably “My Life” with Waka Flocka, “Koo Koo,” with the late Slim Dunkin, and “Never Did.”

-MATTHEW SCHNIPPER - Fader.com


"Stream: Rich Kidz f. Future, “Back It Up”"

Future lends a verse and crackling woooop! adlibs to “Back It Up,” taken from Rich Kidz’ Straight Like That 3 mixtape, to be released this Friday. Atlanta duo FKi handles production, pairing slow-winding chord progressions with fidgety buzz. Stream below, along with “Kool on the Low,” another track from that tape that’s atypically grim for the cheerful duo, but similarly promising.
- Fader.com


"Download Rich Kidz' Straight Like That 3 Mixtape"

The Rich Kidz have filed their second tape of the year, Straight LIke That 3. They sound a little older, opting less for giddily optimistic fare like February’s “My Life” and sounding their best on sex anthems like “Most Tonight” and “Ms. Do It All.”

- NAOMI ZEICHNER - Fader.com


"A Year in Music: Naomi Zeichner"

“M.O.N.E.Y.” from February’s Everybody Eat Bread, where Rich Kidz celebrate the adrenaline boost of getting paid over schmaltzy digital violins, proudly claiming they’re healthy as a string bean.

-Naomi Zeichner
- Fader.com


Discography

We Supposed To Stop...But Didn't
Straight Like That
Straight Like That 2
Everybody Eat Bread
Straight Like That 3 #CCM

Photos

Feeling a bit camera shy

Bio

IT’S BEEN SAID THAT THE GREATEST RAP MOVEMENTS START OUT SMALL, BUT FOR ATLANTA’S OWN RICH KIDZ, A STRONG HUSTLE HAS PRODUCED BIG RESULTS. BRED FROM THE SAME BANKHEAD STREETS AS T.I., THE DUO COMPRISED OF RK KAELUB AND SKATEBOARD SKOOLY STARTED THEIR MOVEMENT FOUR YEARS AGO IN THE HALLS OF FREDERICK DOUGLASS HIGH SCHOOL. KAELUB, A SENIOR AT THE TIME WAS PUTTING TOGETHER A CREW CALLED THE RICH KIDZ WHEN HE MET A YOUNG SKATEBOARD SKOOLY.


AS PART OF A LOOSE-KNIT GROUP OF TEENS THAT INCLUDED A RELATIVE OF T.I. THE GROUP, RECORDED AN INTRODUCTORY TRACK “WASSUP” FEATURING A THEN FRESHMAN SKOOLY. LATER DURING AN OPPORTUNITY TO RECORD AT GRAND HUSTLE STUDIOS THEY RECORDED A CATCHY TRACK TITLED “MY PARTNA DEM”. WHEN THE TIME CAME TO LABEL THE MASTERS, KAELUB ASKED SKOOLY, “WHAT SHOULD I PUT ON THE CD? ARE YOU FEATURED OR ARE YOU WITH US?” SKOOLY WAS ALL IN. “AND WE FORMED THE ALLIANCE LIKE THAT,” KAELUB RECALLS.


RICH KIDZ BUILT THEIR PROMOTIONAL VEHICLE AROUND THE HIGH SCHOOLS AND THE STREETS OF ATLANTA. CHOPPING RINGTONES OF THEIR SINGLES AND SENDING THEM FOR FREE TO STUDENTS AND BUDDING FANS, THE CAMPAIGN GREW SO STRONG THAT LOCAL VENUES WERE BOOKING PERFORMANCES – EVEN STRIP CLUBS. “OUR FIRST SHOW WAS AT THE STRIP CLUB BLUE FLAME ON CHRISTMAS NIGHT,” SAYS SKOOLY, WHO WAS 14 AT THE TIME. THEY PERFORMED THEIR TWO SINGLES AND WERE RUSHED OUT OF THE VENUE FOR BEING UNDERAGE. WHILE IN THE PARKING LOT, THEY WERE APPROACHED BY THE CLUB OWNER WHO ASKED THAT THEY HEAD OVER TO HIS OTHER CLUB, CLUB CRUCIAL FOR ANOTHER SHOW. “WHY NOT?” SAID KAELUB.


AS THEIR PERFORMANCES GREW, SO DID THEIR NOTORIETY. WITHIN THREE WEEKS OF ITS YOUTUBE RELEASE, “MY PARTNA DEM” BROKE A MILLION IN YOUTUBE VIEWS. “WE CALL THAT YOUTUBE PLATINUM,” SAYS SKOOLY. THE REMIX FEATURED GRAND HUSTLE’S YOUNG DRO AND EVEN GOT THE REMIX TREATMENT FROM LUDACRIS. ADAMANT ABOUT STAYING IN SCHOOL, THE GROUP MEMBERS FOUND THEMSELVES PERFORMING LATE NIGHT SHOWS AND HEADING DIRECTLY TO SCHOOL IN THEIR STAGE GEAR. “SOMETIMES WE’D SWITCH OUTFITS BEFORE WE WALKED IN THE DOOR,” SAYS KAELUB. THEIR MANAGER RECALLS ONE INSTANCE WHERE THEY BORROWED A CAR AND DROVE THE FOUR HOURS TO PERFORM IN ALABAMA, MAKING IT BACK JUST IN TIME BEFORE THE FIRST SCHOOL BELL RANG.


ON THE RELEASE-SIDE, THEIR FIRST PROJECT RICH KID$…ON OUR BLOCK RELEASED IN 2008 KICKSTARTED THEIR MOVEMENT, WITH FOLLOW-UP MIXTAPES, RICH KID$ MONEY SWAG AND 24/7. HOWEVER, BY 2010 THE RENAMED RICH KIDZ WERE DOWN TO TWO: KAELUB AND SKOOLY. THEY OPTED TO REGROUP, UPDATE THEIR SOUND AND REALLY REPRESENT WHAT IT MEANS TO BE A “RICH KID.” THE PAIR RELEASED WE SUPPOSED TO STOP, BUT WE DIDN’T AND THE REAL BUZZ STARTED. WITH FOLLOW-UP RELEASES STRAIGHT LIKE THAT AND #STRAIGHTLIKETHAT2 IN EARLY 2011, IT BECAME CLEAR THAT RICH KIDZWERE A GROWING FORCE. “YOU COULD HEAR OUR GROWTH,” SAYS SKOOLY, “WE HAD OUR HEAD IN THE GAME.”


THAT GROWTH LED TO THEIR BREAK-OUT RELEASE EVERYBODY EAT BREAD AND THEIR LATEST STRAIGHT LIKE THAT 3 #CCM. RICH KIDZ HAVE SEVERAL SUCCESSES UNDER THE BELTS ALREADY, HAVING COLLABORATED WITH WAKA FLOCKA FLAME ON “MY LIFE,” 2 CHAINZ ON “RUMOR,” AND PRODUCTION CREDITS FROM THE LIKES OF DRUMMA BOY, THE CATARACS, THE STEREOTYPES, AND OTHERS.


HOWEVER, THEIR BIGGEST SUCCESS WAS BOTH FINISHING HIGH SCHOOL. “IT HAD TO HAPPEN,” SAYS SKOOLY, WHO JUST GRADUATED THIS YEAR. “WE WEREN’T GOING TO DO THIS UNLESS WE FINISHED SCHOOL.” THE HUSTLE HAS OFFICIALLY PAID OFF, AND THE STAGE IS NOW SET FOR THE RICH KIDZ’ MAJOR LABEL DEBUT. RECOGNIZING THEIR HARDCORE GRASSROOTS EFFORTS, COLUMBIA RECORDS READILY SIGNED THE DUO AND ADDED THEM TO THEIR ROSTER OF LEGENDS (AND SOON TO BE LEGENDS) IN THE RAP GAME.


PRIOR TO THEIR SIGNING, THE RICH KIDZ SIGNED THEMSELVES TO THEIR OWN IMPRINT LABEL RICH KIDZ MUSIC GROUP. ADJUSTING TO MAJOR LABEL LIFE, SKOOLY AND KAELUB ARE BEGINNING THEIR WISH LIST OF COLLABORATORS, INCLUDING LIL WAYNE, KENDRICK LAMAR, AND J. COLE. THEY’RE ALSO HARD AT WORK IN THE STUDIO, DEVELOPING A SOUND BASED ON A THING THEY CALL “VIBESTERS.” “THAT’S GETTING THE RIGHT VIBE DOWN WITH GOOD PEOPLE AND GOOD SPIRITS,” SAYS SKOOLY.

THE PAIR IS PUTTING THE FINISHING TOUCHES ON A NEW MIXTAPE BEFORE RELEASING THEIR LONG-AWAITED DEBUT ALBUM. IT’S ONLY BEEN FOUR YEARS, BUT THAT’S A LONG TIME COMING FOR TWO BANKHEAD BOYS WITH BIG DREAMS, PUSHING POSITIVE MUSIC. “WE’RE THE OUTCASTS OF THE STREET,” SAYS KAELUB. “WE HAVE THE STREETS ON LOCK, BUT WE’RE NOT ABOUT THE SMOKING OR DRINKING OR GUNS.” “WE’RE THE COOL WEIRDOS,” ADDS SKOOLY. “EITHER HATE OR SALUTE.”