R. Kennedy A.K.A The Lion

Rashaad DeVon Kennedy:: -No one would have ever thought that one of the hottest producers to come onto the scene would be from a county in Jacksonville, Florida known as Duval County. Nevertheless, that same city in Florida introduced Rashaad Devon Kennedy a rapper, producer, and lyrists to the up and coming entertainment company, Embassy. Rashaad contributes a unique style and flavor to Embassy which sets it apart from all the rest. To the public and other members of the Embassy, Rashaad, better known as R. Kennedy has been making music for as long as he can remember and continues to refine his craft in order to become one of the top producers of the game. Kennedys primary goal is to bring a new sound to the music industry and his unique style to change the face of music forever. While working with the Embassy, Rashaad has helped produce beats for copious artists as well as serving as their right hand man. R. Kennedy is optimistic about his future along with that of the Embassy to being successful, having longevity, and becoming a renowned name. In order to achieve his dreams and ambitions, Rashaad always keeps God first in his life, as well as his older brother to help stay motivated and driven. Along with God and his older brother, Kennedy also models himself after other important names such as Pharrell, Just Blaze, Kanye West and Jay-Z. Because of his exclusive techniques, Kennedy feels it would be a privilege to work with everybody in the game or new to the game. His ultimate goal is to put himself next to greatness and to make hip hop a completely revolutionized sound.