Loveless

Rob Lovelace, aka Loveless, was born in Lincoln, Nebraska on Sept 4, 1987. The typical come up story, Loveless first rhymes were recorded on a $15 usb microphone in the closet of his one bedroom apartment. With a natural ability for writing, the first step was to learn how to produce and engineer.

In July of 2009 he decided to take out the credit card and purchased his first Pro Tools set up. Completely foreign to the program it took several hours watching videos, reading books, and reading blogs before the first recordings ever took place. Loveless first made a name around town by being one of the best ears that local artists could depend on for their own projects. Loveless has recorded almost every local artist where he is from and has been compared to great artist/producers such as Kanye West. Big shoes to fill, he is willing to take the responsibility and dive in head first to prove he is great.

Loveless also is working on a solo project as well as engineering/producing for BCs solo project as well. His critical position with Bars Up Entertainment is to make the music sound professionally mixed and mastered as well as helping with the arranging, writing, and scouting for new talent for the label. When reading through the credits you will notice that there is not a single song that Loveless did not contribute to. At bare minimum it was mixed and mastered by him. On his solo songs he showed his unique style and ability to either get a club moving or create a hit for the radio. On the collab songs he brought his talent to be able to create some of the biggest records on the mixtape.

Loveless hopes to grace large stages with artists such as Drake, Lil Wayne, Jay Z, Kanye West, or Justin Bieber (yes you read that right). If not perform with these major artists, at least being able to spend a night in the studio recording, writing, producing, or just talking about the business and life in general.