Rod Roc

Rodney Fernandez Rivers. The Daly City bred and Vallejo town native, was better known to people as Rodney-O or Rod Roc.

Started DJing in 93' at local house parties, school dances, and various venues until about 98', where he linked up with legendary Daly City DJ crew; Second To None Productions. Paying dues with the STN crew opened up a mass amount of new opportunities with-in the industry, which led Rod Roc to slowly but surely, start rocking major notable events around the Bay Area and beyond. Sharing the stage with inspirational idols such as A Tribe Called Quest, Mary J. Blige, Hieroglyphics, Method Man, Queen Latifah, DJ Rhettmatic, Cut Chemist & Numark, Dilated Peoples, Black Eyed Peas (original), Tower of Power, Jurassic 5, Invisibl Skratch Piklz, Fingerbangerz, Moonrocks, Living Legends, Top Rawmen, The Earthlings, and Saul Williams.

Soon after Second To None started to merge slowly toward the slow lane around 00'-01', Rod Roc kept it moving and decided to give birth to a magnificent brainchild called, Souled Out Radio. Souled Out Radio was an outlet/platform that catered to local Bay Area independent artists/musicians and beyond. The inspiration manifested from an evil plot developed by corporate pigs to buy out all the local radio stations (106 KMEL/WILD 107) and basically cut all free airplay as well as radio hosts that didn't comply. Thus, causing stations to abide by premeditated playlists that corporate America controled to simply force-feed the public. Souled Out Radio's show lineup was; Schoolyard Saturdays, Sunday Night Break-Fast, and the Thursday Night Throwdown, which was all operated right out of his Vallejo home-base.

Following shortly after, Rod Roc joins forces with local Bay Area DJ/Producer; Joe Dukes, and rookie DJ, The Mighty Delrokz, and create independent music label; Souled Out Underground. Souled Out Underground was home to numerous independent Bay Area artists/producers/DJ's and threw some of the freshest shows, showcasing legendary acts such as; Prince Po (Organized Konfusion), Akil (Jurassic 5), Melina Jones, Group Therapy, The Earthtones, Vera Clique, Poeticali Disturbd, Jendor, 4OnePhonics, Jern Eye, Kero-One, Mixed Messengers, Hopie Spitshard, and the list keeps going.

In 2008, Rod Roc landed a resident DJ spot with San Francisco's infamous event catered to turntablist skratch enthusiasts; Skratchpad (created by fellow Vallejo natives Cellskiii and Deeandroid). Shortly after, he became the permanent DJ for independent Bay Area hip-hop group; Group Therapy (LMNtal, Inkfat, and Random).

In 2011, Rod Roc linked up with Northern California heavy hitters; Digital Martyrs, as their DJ/Co-Producer and fourth official member.

And finally in 2016, Rod Roc (Rodney Rivers) and younger brother Rene Rivers (formerly known as Weerdough) join forces too create hip-hop duo, RIVERS.