Ron Patterson

FOR IMMEDIATE RELEASE

*FULL-LENGTH RELEASE NOW AVAILABLE ON iTUNES*

“Patterson showcases what one might call R&B with Western Hip Hop roots… the rhythms of the album feature a mélange of musical influences from the Latin guitar to syncopated tech sounds…” - L.A. Splash Magazine

LOS ANGELES, CA – Hip-Hop/Soul/R&B singer-songwriter Ron Patterson is letting everyone in on his secret with the release of his debut solo album The Best Kept Secret, available exclusively on iTunes. Having shared stages with Brian McKnight, Carl Thomas, Dave Hollister, Deborah Cox, Chico DeBarge, Nina Sky, Aaron Hall and Thicke, Patterson has demonstrated his mainstream potential. This album gives a wider audience the opportunity to discover his talent.

The Best Kept Secret, Produced by Don “DERT” Baker (KRS One) and Lamont “BIRD” Holdby (The Ruff Ryders, Trech), features 16 original songs written by Patterson and a remake of the 80s classic “Take Your Time (Do it right)” by the SOS Band. His music successfully merges hip-hop beats with R&B/soul vocals, insightful lyrics and diverse arrangements.

For Patterson, creating The Best Kept Secret was a four-year process and reflects his growth as a person and artist during that time. “While studying in college at UC Berkeley, I would love to go home to L.A. and record ideas that were cooped up inside of me waiting to be released,” Patterson said.

Other tracks on the album include the high energy club song “I Like It Like That,” the humorous “Take You Home,” which jokes about the uncomfortable situation of being romantically pursued by someone when you are actually interested in their friend, and the sentimental “Moonlight,” written in memory of late R&B songstress Aaliyah, for which Patterson received a prestigious Billboard World Song Contest award.

The 26-year-old began his career in music at age 11 as the lead vocalist of hip-hop/soul group the Fly Guys. The group gained notable success on national tours, television and publications. After graduating from Berkeley, Patterson began to pursue his solo career with full force in order to make his dream of becoming a world-renowned musician a reality. Patterson performs regularly with his band iRONik in support of his album, The Best Kept Secret, which has received more than 400 downloads to date on iTunes. - Candice Smart (PR)

FOR IMMEDIATE RELEASE

The Best Kept Secret Receiving World-wide Downloads on iTunes Ron Patterson Featured on Platinum Honeys of Hip-Hop DVD An active album on iTunes, a feature on a national DVD release and gigs opening for Brian McKnight and Carl Thomas are impressive accomplishments. Most artists who have done these things have a major label with a big budget backing them. However, hip-hop/R&B/soul artist Ron Patterson has independently accomplished this using hard work and determination.

“The way I see it…I have to be my own label since I’m not signed,” Patterson says. “I want people to know my name and that takes a lot of work. I’m not going to just sit around and wait for someone to come along and do it for me. This is my career. This is my life, and I want to make things happen.”

Patterson’s take-charge approach has proven successful because he has forged significant relationships with executives in every arena of the music industry. One such relationship allowed him to secure a spot on iTunes for his debut solo album, The Best Kept Secret. “I view iTunes as my distributor,” Patterson said. “iTunes is such an important tool for me as an independent artist. Especially considering that MP3s are the future of the music industry.” Global Creative Group President & CEO Ian Faith believes in Patterson’s vision. “There are a lot of independent artists on iTunes who are not selling,” Faith said. “Ron is getting decent downloads world wide, not just in the US. He’s succeeding because he’s willing to get out there and make it happen.”

In addition to his progress on iTunes, Patterson is one of only two artists whose music is featured on Platinum Honeys of Hip-Hop Volume 3. The DVD, released in May, is part of the number one selling party visuals series. It is viewed in more than 3000 clubs around the world. Platinum Honeys, available on Amazon.com, displays shadow figures of female hip-hop dancers moving to the tunes of Ron Patterson and Sons of Funk. The DVD’s running time is 75 minutes.

Ron Patterson has been performing for 10 years, beginning his music career at a young age as lead singer of the Fly Guys. He began to pursue his solo career after graduating from college and completing his debut solo album, The Best Kept Secret. Patterson and his band iRONik perform regularly. For dates, bio and photos visit www.ronpatterson.com. - Candice Smart (PR)

The Best Kept Secret

"Ron is a gifted soul singer and an excellent
songwriter who has the ability to make hits.
Don't sleep on Ron Patterson!"
- Ben Gordon, Artist & Repertoire (INTERSCOPE RECORDS)

“He is one of the best unknown artists that I’ve
heard in a long time.”
- DJ Alcatraz (KJLH)

“I don’t think I’ve met anyone more motivated
than Ron Patterson to make it in this business.
I’ve worked with a lot of stars and I’d rather put
him on stage than a lot of them.”
- DJ Omar (CENTURY CLUB)

"Ron Patterson is an artist who puts his money
where his mouth is, I have nothing but respect
for artists who are willing to get up everyday and
try to do something with their careers and not try
and find everyone else to do it for them, Ron
understands that he must lead the way to make
his career a success."
- Ian Faith, President/CEO (GLOBAL CREATIVE GROUP)

“If you are tired of seeing singers that can’t
entertain and entertainers who can’t sing… you
only have to look in your backyard for a new
voice on the musical scene… edgy, intense,
purposely brazen…trademarks of Patterson’s
style.”
(LA SPLASH MAGAZINE)

“Ron is the goods. He’s figured out how to
bring songs to the stage that people tune into.
We all want to bob our heads to a cool beat and
melody and Ron also makes us want to know
what the next line in the song is.”
- John Hensley (FLY POET)

“Ron is a very dynamic and inspirational
songwriter and artist. His music has something
for everyone.”
- James Leech, Writer/Publisher (SESAC) - RONPATTERSON.COM (PR)

You could hardly find a place to stand in the Sunset Room on August 10th where the talent was ripe and an audience was treated to the provocative tunes of musician-songwriter-producer Ron Patterson. Between bluesy ballads and nostalgic renditions of Motown classics, Patterson came to the stage with original selections from his newly released independent album “The Best Kept Secret.”

Just as the rhythms of the album feature a mélange of musical influences from the Latin guitar to syncopated tech sounds, Patterson showcased what one might call “R&B with Western Hip Hop roots,” to the delight of an anxious crowd. “Storybook” a tune reminiscent of the East Coast New soul flava had the ladies swaying, providing an anthem for those who were “single to mingle” on a Tuesday Night. There was nothing predictable about this track as the saxophone and drum accompaniment formed a backdrop for this not-so-sentimental, but definitely sexy modern love song. What sounds like melancholic confessions “My love ain’t like no storybook,” turns into a rhapsodic celebration of urban romance. “Moonlight,” (#13) and “I Like It Like That (#2)” from the album also show traces of this intense Hip Hop sound with smooth lyrics weaving throughout.

But don’t get it twisted; there was something for those who love those old R&B classics as well. Patterson’s second selection “Baby We can Do It” an updated version of SOS Band’s “Take Your Time,” had everyone singing along, whether they were drinking Corona or white wine.

So if you are tired of seeing singers that can’t entertain and entertainers who can’t sing, now that the secret’s out, you only have to look in your backyard for a new voice on the musical scene. It’s edgy, intense, purposely brazen; look for these trademarks of Patterson style at The Sunset Room and elsewhere.

For more information about Ron Patterson, future performances, and the newly released album “The Best Kept Secret” visit the website: http//www.ronpatterson.com.


By A. Goines
Stanford University
- LA Splash Magazine