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" picks Rotation"

Rotation was recently picked for's Top 25 Unsigned Bands You Should Know -

"Rotation on"

Creativity flourishes during moments of adversity, and it's good that it does, because these are troubled times. The worldwide economic crisis found its latest ground zero in Detroit, where US automakers teeter on the brink of extinction. Amidst the chaos, one band has found a sound that reverberates far outside the city limits, overcoming the bleak landscape.

Rotation is a band that dominates online and on stage, with a friendly, personal approach that belies the force and intensity of their music. According to frontman Andy, you can thank Michigan.

"If we grew up in Beverly Hills, Rotation never would have happened," Andy stated bluntly. "To be completely honest, Detroit is fast becoming deserted. Jobs are leaving. People are leaving. The city itself is a shadow of what it used to be, even a few years ago. I think that's made us work harder and want it more.
It's also kept us more grounded and focused -- not like you can go surfing here or have a great career. All you can do is start a huge fire or start a band. Being from Detroit has really given us a darker edge and perspective in our music."

That darkness is turning lights on in the heads of tens of thousands of online fans who flocked to the band's heartfelt heaviness. But the secret to their Web-savvy success is much more obvious than you'd think.

"The best thing we've done was really very simple -- talk to your fans.", exclaimed Andy. "We make sure every person who writes us gets an email back, no matter how long it takes. If someone is going to go out of their way and take time out of their day to say hello, they deserve a response. Since that's so rare with bands, word has spread pretty quick."

The frontman is fast to point out that "Internet fame is all good, but if you can't draw at your shows it's worthless. You have to get out there and make things happen. Nothing tops playing a good set and knowing you just destroyed the place. Beats sitting at home watching profile view counters."

He emphasized that bands need a strong real-word presence to truly succeed with their music. "We go out and hustle -- hit other band's shows, drop thousands of stickers everywhere we go, demo CDs, etc. We mail out tons of stickers and postcards to street teamers in different high schools and colleges."

As like many other proactive indie bands, Rotation represents on GarageBand. com.
Even though they have consistently topped the charts, Andy had his initial reservations.

"I hate to admit it," he said, "but I was scared to have any material on GB. Some reviews are brutal on here... it's been great, though. Instant feedback from qualified reviewers has made us write smarter, and know our audience that much better."

The band's new album, 'The Curse of 1990', will be in stores soon. "It's been a long time in the making -- but it should be worth it," Andy told us. "We spent a lot of time making sure every song was unique and interesting. I'm definitely looking forward to getting this out of our heads and into the real world."

All indications are that this fierce and fiercely independent band will be heating up in the new year. Rotation's parting advice to the GB community echoed the theme of optimism in the face of depression: "Do not give up. Keep working on what you love, eventually it's going to pay off.
And keep using Garageband. com!"


Full-length CD available soon, 'The Curse of 1990'. Singles include 'Where Did You Go' and 'Rewind', as well as Detroit radio fave 'The Curse of 1990'.



The on-stage chemistry that Rotation displays is genuine; all members grew up together in the small town of Flat Rock, Michigan and even attended the same high school. After years of playing locally in rival bands, the friends wanted to pursue music seriously and dropped their respective projects to band together. "Michigan has got to be one of the most depressing places in America" says Rotation's frontman Andy, "Everyone is out of work, everyone is poor and the people who can afford it are moving away." This bleak, cold backdrop is where the five-piece rock outfit draws their inspiration. With dynamic, thought-provoking lyrics and a heavy-handed approach to their music, the band has fast become a force to be reckoned with in the region. "This definitely isn't California, says guitarist Sonic, "We have to work three times as hard just to survive out here." And with that hard-working, DIY attitude the quintet continues to define itself with larger than life anthems and artistry. With heart-on-the-sleeve lyrics and organic, yet precision production, Rotation pushes the envelope further with each endeavor. Coupled with packed headlining shows and sharing the stage with bands like We The Kings, Sick Puppies, Mayday Parade, Rookie Of The Year and Chevelle, Rotation's genre-bending music continues to grow their already large and dedicated fan base. Rockstar Energy Drinks also fully supports the band, and more sponsors are jumping on the bandwagon all the time. With the full length album due for release in the fall, the future is sure spinning in the right direction for Rotation.