SERV-C

“In 1998, I picked up a microphone.”
Influenced by artists such as Eazy-E, Dr. Dre, Snoop Dogg, Tupac, Nas and Eminem, Serv started to exercise his rap skill. In the year 2000, he formed a group named ATM (stood for “All The Money” and “A Toda Madre” translated as “all of your mother’s love) along with friends DJ Brain and Off Da Hee Productionz. The group released an album called The Eclipse, which received a lot of attention in their hometown. Their song “Ride With Me” earned a few spins on a local radio station and the group was on its way. Although things seemed to be on an upbeat path, the new rapper would meet his toughest struggle yet.
After being happily married for six years, Serv’s wife became terminally ill with Lupus. During the last year of her life, the couple spent most of their time in and out of the emergency room. Then, one day, the hospital administered a medicine that would give her a fatal side effect, cutting their time even shorter. Serv was devastated, and he was left to raise their son alone.
Serv had little left to focus on but his music, recording the song “Paradise” for her. Now, he knows his purpose is to connect with the audience in a way that only music can.
“I feel that with the music I make, I can reach out to people,” Serv says. “I’ve been told by a lot of people in San Antonio that they feel my lyrics. They know that I’m coming from a place that a lot of people can relate to. Everybody has a really crazy story.”
As fate would have it, Serv met Grace who had gone through some of her own struggles in life. Grace’s husband had committed suicide in front of her and her two daughters, and was still recovering. In their darkest moment, the two found light in each other. Now engaged, Serv is putting the pieces of his life back together, with Grace by his side.
Serv knows firsthand what it is to overcome pain, and it’s that harsh reality that makes his music stand out. “It made me realize that we’re not alone out here. When you think you have it bad, well, somebody’s got it worse. When Grace and I started to vent to each other, it turned out that our lives were connected in a deeper way than usual.”
Now, with his personal life on its way to a new beginning, Serv is 100% focused on the business of his music. With a new burst of strength, he’s already got over 400 songs recorded, and has even made his way onto San Antonio’s FOX News station. In 2008, he released “Spurs the Dynasty,” a song that became an anthem for the city’s NBA team, the San Antonio Spurs. Serv C performed the song live on the San Antonio Living talk show. This past January, he picked up the momentum with “Do U Believe,” another anthem which he again had the opportunity to perform on TV. “On a local level, I’ve gotten so much recognition. I can walk in places and people know who I am,” he says.
That local recognition is forcing the music industry to take notice. Serv’s first official single “Still Reppin’” features Serv trading verses with one of hip-hop’s most respected lyricists, Royce Da 5’9.” The video, directed by Columbo (responsible for Slaughterhouse’s “Microphone), gives Serv the platform to take his career to that next level. He is currently in the studio putting the finishing touches on his next two projects. The upcoming Most Contagious will be a free digital download album, whetting listeners’ appetites for the followup On A Silver Platter.
And although Serv has come this far in his life and his music, the rapper is anxiously waiting for the two to meet in the middle. “I’m still missing some pieces to the puzzle of this life and that’s what’s this last part of my life is, pursuing my music.” Real Rap Music.