Sha Stimuli
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Sha Stimuli

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The best kept secret in music


"The Source Unsigned Hype Article"

:: People who get high do so for various reasons-some to escape reality, others just to elevate their minds. But,living up to his moniker, when this month´s unsigned warrior´s music is heard, a different kind of stimulation occurs. Brooklyn native Stimuli´s quick wit, powerful, Nile River-like flow and advanced level of wordplay are capable of popping brain cells like only the finest Amsterdam herbals.

:: With an infinite supply of intricate rhyme patterns at his disposal, Stimuli makes freestyles like "Picture perfect" and "R.O.C." instant rewind material. On "I Don´t Care," he spits: "Lemme clear my throat/ And introduce myself, I´m shy/ Call me the gift/ I´m like a spliff/ I´m in your grill, I get you high/ I´m on that shit, that makes me think that I´m the best/ The reason why/ Is that I´m real/ Without a deal/ I just be spittin´what´s inside/ And I let it out, and keep the Ruger by my side/ But people still ain´t really feelin´me, but they gon´go wild/ And point their burners toward the sky/ And tip their bottles to the ground and they gon´holla, ´Stimuli´...
Unlike most other punch-line rappers, Stimuli possesses the rare ability to actually make songs.

:: Take, for example, the melodic "U Got Me," where he reveals elements of his life story and lets his people know that he´s still there for them, or "Sad and Lonely" featuring Marvin Gaye, which serves as musical therapy for the frustrated lyricist. Other highlights include the candid, analytical "Emotions (Can I Talk to Y´all)," the bouncy, antagonistic "Isthiswhatuwant?" and the hardcore "Band," all of which highlight Stimuli´s tenacity and nonstop delivery.

:: Combining his sarcastic humor, unorthodox flows and amazing breath control, this Brooklyn MC is destined to stimulate heads much more than drugs. And it´s only a matter of time before Stimuli is available over the counter.

- The Source Magazine

"Stimul's Journal"

..::Stimuli's Journal::..
::::February 16, 2003::::

This week, our Breeding Ground Alumni regroups and ponders his future. Here is the latest entry.

..::Stimuli's Journal #5::..
::::February 16, 2003::::

Before I start babbling about what’s going on in my life, let me just explain that I took a little time off from writing in my journal because I didn’t want to be too negative or too open with everything that’s going on. I talk about the music world and things on the surface. I gave you the rundown last time about all the crap I did in 2003. But how do I tell the world that the next step is the scariest? How do I say that Stimuli is reaching the point where he can either become a superstar recording artist or a hip-hop underground legend? The expectations and pressures increase with every advance in my career. It costs money to produce mixtapes and record in the studio. The expenses get exhausted and my team and I run so fast we can’t even stop momentum to go regain income, at least legally. Now I sound like bitter, unsigned guy but it’s real.

Most of all with each small achievement the reward seems great until it’s actually reached. See I thought if I ever got “The Unsigned Hype” in The Source that would be “it” I would frame it, put it up, look at it everyday and I could die after that. I got the same feeling before getting on my first mixtape. Then all of a sudden you get on 30 mixtapes and you’re in 5 or 6 magazines and people want to know what’s next. Then everyone’s asking when are you going to get signed. You start to second-guess yourself. My point is I have never shopped a demo, I have never asked for a record deal. Any meeting I have had has been off the strength of the work I put in the streets.

Forgive me for rambling but it’s MY journal and I can ramble if I want to. The point I originally wanted to make is that everything I go through has two sides. For instance I managed to get a sit-down with Kevin Liles a while back because he heard the Punjabi song, we get in the office and things are looking real great; not the office, the meeting. Anyway a month or two later he resigns and whatever we talked about with him I’m sure is not on his radar right now. Not that I want to sign to Def Jam but when people ask what happened to that deal I hate going into the intricacies of the business.

I had a release party for my second mixtape “Follow My Lead” at Babalu’s on January 22nd and it was a crazy success. A whole bunch of folks came out on a Thursday in the cold. No exaggeration but it was really nuts. I looked around at one point at like 40-50 people rocking my t-shirts, the DJ giving me crazy shout-outs, my whole crew in the building popping bottles like we made it and I realized that I ain’t make shit. I’m unknown, unsigned and under stress. But then I holler at some of my boys who are on record labels and they’re doing worse than me because their company is spending doe and I’m getting just as much light as they are. I did a radio interview for a station in Mt. Vernon over the phone while I was at the party and the DJ, G-Rod is giving me mad love and people are calling up and requesting me every hour. A year ago I would’ve been more excited and now I’m thinking “Well it’s not Hot 97.” Even when it is I’ll be pressured to make rotation then try to repeat it with another song. This business comes with new obstacles and this year I promise to enjoy every little thing.

Now in 2004 I am faced with the task of actually entering the record business. I do music because I love music but I’m in the record business to sell records; so with that said this year I must make a decision to either go Independent or sell my soul to one of these majors. With my company “Underworld Music” we are setting our sights a lot higher this year. We’re targeting radio, expanding our fan base through internet sales and signing a few acts. For me personally I’m taking the “Walk On Water” mentality right now and focusing on music that defines me. Matter of fact, February 18th at S.O.B’s I will be performing live and unplugged. Yes, I said live. The Collective featuring STIMULI. Come see what the hell the buzz is about! Showtime @ 8pm, I only have 10min of Fame so don’t miss out.

..::Stimuli's Journal #4::..
::::December 19, 2003::::

"Take my hand and Follow My Lead/If you with me you gotta believe,” but if not that’s fine this is just my arrival, I’m not living yet - I’m still in survival mode. Let me back up. Approximately one year ago I appeared on my first mixtape and you can imagine how excited I was after years of listening to artists on those things and then finally getting my turn.

Then a month later when things were starting to look positive I had the unpleasant task of driving to North Carolina to my father’s funeral. So without sounding solemn because that 1-year anniversary is coming up I would like to use this journal to reflect everything I’ve done this year that I wish he were still around to witness.

Let me thank Sickamore and DJ Boom for taking a chance and placing me on their mixtapes just off the strength of liking what they heard, luckily for me the feedback was crazy. Incase you missed me on those CDs, my team and I put together 6 of my freestyles and flooded the labels, streets and Justo’s Mixtape Awards. (Go vote for me). DJs used the joints on their tapes and labels like On Top and Desert Storm started calling.

So instead of stopping there, we dropped part 2 to that CD in February 2003 and titled it none other than “Stimuli Freestyles 2” yeah I know we’re geniuses…keep following. We hit the All-Star game in Atlanta; all the while I’m putting other freestyles on DJ Wats, Absolut and On Point’s tapes. Although it was becoming standard we figure we had enough material to put out our own mixtape and really get the streets since the contracts we were getting were insulting. April 2003 we released “Let Me Show You The Way: Stimuli Mixtape Chronicles Part 1” featuring 4 songs and 14 freestyles hosted by Cipha Sounds and DJ Wats and sold it on websites, in stores and hand to hand. All of a sudden I have what the industry would call buzz.

I remember when I was searching for a publicist and one candidate said I wasn’t press worthy. Ha, next thing you know I’m Unsigned Hype in the Source in October, Spin Cycle in XXL, got a full-page article in Black Beat, Rolling Out and Complex magazines. I got a leading role in Omar Tyree’s 1st film, did multiple cable access and DVD shows, WNYU’s radio show and I have a bi-weekly journal on one of the hottest hip-hop websites out. Excuse me if that had a braggadocios tone but doubters motivate me.

Fast forward to the present and I’m in the Azzure/Indigo Red showroom picking out clothes for photos. You have to be thankful that your talent can provide for you so I thank them everyday I get dressed (BJ what up?). Speaking of thanks I was at Ramsey Racing’s party at Float on Thanksgiving and DJ Snatch 1 not only gave your boy crazy shout outs but also played “The Rhythm” at a very insane event.

All this to announce where I am today; reflecting like I’ve had some long career when it didn’t even begin yet as I am still unsigned. Some people may forget that fact after seeing “FOLLOW MY LEAD” my new street album camouflaged as a mixtape with 10 original songs produced by Keytolife and Mr. Fingaz, 5 freestyles, a 6 page insert and no DJ. I pulled a lot of this stuff from experiences from 2 or 3 years ago but the music is still fresh and it’s very different from part 1 or from anyone else out there. Make it a Christmas present. Y’all don’t get it. So with that said I’m back on the mixtape scene, pick up the new Envy and Big Mike and I’m finishing 2 more albums while celebrating a bittersweet holiday. Later Pops.
“The Present”

P.S If you’re in NYC go cop “FOLLOW MY LEAD” at Burkina in Manhattan. Otherwise visit

..::Stimuli's Journal #3::..
::::November 19, 2003::::

Let me start this off first by thanking for giving me this opportunity to vent a little. I heard people have actually been reading my bi-weekly diary and they are a tad bit interested in what’s going on so that makes me feel good. Aight before I get all mushy the past 2 weeks have been of small but great things. That doesn’t make sense but for instance I did my second radio interview but this time it was live 89.1FM WNYU radio with DJ Eclipse. It was historic for me because the show is reminiscent of Stretch and Bobbito’s radio show I used to stay up in high school to tape and hear all the up and coming emcees. Now I guess I’m one of those dudes. Despite my fatigue that day, I did pretty well with the interview and freestyling without curses is tougher than it looks but I got it done. We put a piece of it on my new CD. Yeah the same one I said was finished last time. Artwork arguments and 2 labels that wanted to fund it in exchange for a first look at the kid held things up a little. Sounded good at first but they wanted us to submit it as a demo and make no profit. Nah, we’ll do it ourselves.

Oh yeah the Foul Play F**k Da Industry DVD and soundtrack I mentioned before is in stores and its crazy. Not just because I’m on there it’s really hot…for real. By the way I’m also the artist of the month on another ill website. Anyway like I said a bunch of little great things: I was the subject of a cable access show called "Street Knowledge," which featured me walking around downtown BK on some real “this guy could be somebody some day” stuff. I’ll let y’all know next time when it’s airing.

The road I have chosen is not an easy one. But seeing myself in the weekly magazine “Rolling Out” in an article that I forgot I was interviewed for or walking in a Brooklyn bar and having the comedian “Talent” shout me out on the mic like I’m a celeb makes it all worth it.

Before the CD dropped, I sat in a mastering session for The Black Album and I listened to it and thought about the fact that Jay’s possible last LP is going to leave a lot of folks searching for the next “one.” Don’t look at me to deem myself “Neo” I’m just making my mark and I have a lot of work to do so I’m just glad people are receiving me so far. Uhhh “Follow My Lead” in stores next week I promise. coming soon. The Present.

..::Stimuli's Journal #2::..
::::October 22, 2003::::

What up people? Last time I left you I was putting the finishing touches on part 2 of my mixtape. After narrowing down songs and deciding what people will be able to digest from me at this stage I think we finally got it. Now all we have to do is finish the artwork and rob a few people to get some money to put it out and it should be in your stores. I’m joking. But seriously since “Let Me Show You The Way” was an introduction, “Follow My Lead” will be a little more daring with more songs. It’s hard to figure out what the industry is asking for and what the fans want so I’m just letting it all go. What’s funny is a year ago I was so excited to be on my first mixtape and now I admit I’m a little bored with the whole freestyle thing.

Though I’ll never lose sight of how far I have to go I’m learning that there is so much that I have to get accustomed to. I’m still getting use to the TV camera but I got practice being featured on a hot DVD project called “Fuck Da Industry” and A&B’s cable access video show. I also recently did my first live radio interview. It was only Binghamton University’s college radio (shout out to Big Dru) but I did pretty well spitting a few bars with no curses and answering questions.

Speaking of radio my record with Punjabi MC is getting spins on a couple of stations in Florida. Some are considering placing it in rotation. Since we’re on the subject of Florida, The Source Awards were last week in Miami and it was seriously insane. Wait, let me clear up the fact that this was not an official vacation since Boobie Don, KJ and I went out there to give out vinyl to the clubs, part 1 mixtapes and t-shirts to people who have no idea who Stimuli is. It’s hard for me to paint a picture but the week consisted of 80-degree weather, ridiculous (free for me) parties and women with hourglass shapes. Everybody and their grandmother was out there, even my grandmother! No really she lives in Miami and I hadn’t seen her in 7 years so that was cool. Of course work got done, vinyl got spun and as far as anything else, what happens at South Beach stays at South Beach, ‘nuff said.

Since I’ve been back, I was fortunate enough to have a sit down with the president of Def Jam, Kevin Liles. Obviously I can’t disclose what went down but it was a very positive meeting and you can’t ask for much more. What I can say as my lesson of the day is this business is built around teams and relationships. It’s not always what you know but who you know and how well. With that said shout out to whoever’s album is in stores. I looked at Soundscan the other day and it’s depressing. The Present.


..::Stimuli's Journal #1::..
::::October 9, 2003::::

For those of you who have no idea who I am, my name is Stimuli. This past year I’ve been making some noise on mixtapes and doing shows and getting positive feedback so selected me to share my memoirs with the world throughout my journey into this thing we call the music business.

So the new Source Magazine is out and my reign as October's Unsigned Hype is over. At first I tried to downplay the whole Unsigned Hype thing but I had to really sit back and analyze the fact that they pick 12 rappers a year from across the country. So not only is my effort being recognized but I also go down in history with some of the greats. We had a little celebration for my achievement at Crystal Manor in Flatbush, Brooklyn. All of my close supporters came out to see me perform with my band The Collective and also introduce our R&B artist Leisa. It wasn’t a crazy large crowd but Musiq Soulchild showed up and he was very impressed by one of my best shows to date. The live band gives my recorded music new life and it sets me apart from other unsigned artists.

The funny thing is my status is better than a lot of my peers that have record deals. I’m up for a movie role in an Omar Tyree film, my song with Punjabi MC is playing in clubs and got spins on 105.1, Power 99 and is selling overseas. It’s exciting to be interviewed by magazines and websites and finally have my music being heard while I’m still a free agent. The flipside is learning what to say in interviews and dealing with public criticism. As a new rap artist I am subject to all types of opinions and since I dropped my “Let Me Show You The Way” mixtape earlier this year I’ve received a lot of praise. But I’m still trying to get used to the fact that you cannot please everybody and some people are just not going to feel STIMULI; oh it’s painful.

7,000 copies and 7 months later we have a few deals on the table, under the table but nothing that we can actually eat off of. So my team of producers, (Keytolife) management (Boobie Don and KJ) and the rest of The Underworld conglomerate is set to release “Follow My Lead…mixtape chronicles part 2” this month. However, this release is somewhat like that of a street album with songs that are close to me so I’m leaving myself open but that’s what this business is about anyway.

Speaking of the business I get approached a lot by people asking why I’m not signed yet. I say it’s not time. Then they ask why don’t I go on Freestyle Fridays or The MTV Battle? Hopefully you can picture the sarcastic face that I hit them that silently says “No thank you.” Then I thank them out loud for their appreciation and pray that MY time is near. The Present.


- All

"Chronic Magazine Interview"

On the cutting edge of up and coming artists, Chronic presents one of tomorrow’s rap sensations - STIMULI. At just 24, this Brooklyn bred emcee has all the experience and talent to succeed. Brother to hip-hop notable Lord Digga, Stimuli’s interest was perked just by association. At 15, he honed his skills enough to appear on Master Ace’s Slaughterhouse LP - something many 15-year-old aspiring rappers only wish to accomplish. By 1999, he took the top spot in the ORB-E Emerging Artist Award, a nationwide contest for unsigned artists. Judged by such music industry celebrities like Russell Simmons, Fat Joe and photographer Jonathan Mannion, Stimuli proved his reign as the hottest unsigned talent on the East Coast.

Recently, Chronic caught up with Stimuli right before his reading for best-selling author, Omar Tyree’s first feature film, Move the Crowd. “How long have you been in the game?”

Stimuli: “I’ve been rhyming since I was eleven, twelve years old.” “At what point did you get serious about it?”

Stimuli: “I got serious around ’96. I started interning at Roc-A-Fella Records around ’96. I decided to pursue it as a career around ’97 when Big passed. I didn’t go at it hard until ’99 when I graduated.” “What about Big’s passing made you want to get serious about rapping?”

Stimuli: “He was the person that made me want to do this as a career when I was younger. I felt like his story was so real. It inspired me as an artist. When he passed, I felt there was this big void. When he was around, I felt like I could still be a fan. I could still enjoy the music. When he left, I felt there was a big space that I could help fill.” “Big’s passing inspired you more than your internship at Roc-A-Fella?”

Stimuli: “The internship at Roc-A-Fella gave me knowledge of the business. As an artist, it’s always good to understand the record companies. Seeing Roc-A-Fella from the ground up was good for me as an artist. It gave me two roads to travel. I could have followed the intern route to an A&R position or mogul or…move into the artist role. With Big leaving, it made me lean more towards being an artist.” “Do you believe the knowledge that you gained from Roc-A-Fella will give you an edge over other artists?”

Stimuli: “Yeah, I think it helps. A lot of artists have no idea about royalties, publishing, how to start a label or what goes into marketing. They don’t understand budgets. I have a real good understanding of that.” “Would you like to be that mogul in the future?”

Stimuli: “I think I’ll always be apart of the creative side. I’ve already started on the business. We function like a label now.” “Are you shopping now?”

Stimuli: “Not yet. Right now, the game is a ‘do-it-yourself’ thing. They want you to prove yourself. We have t-shirts, mixtapes, people behind the movement. We’re just getting that buzz going.” “How long have you been on the grind now?”

Stimuli: “I started the solo artist grind around November of last year. Before that, I was recording in-house. I didn’t start attacking mixtapes and doing shows until last year.” “Has it been what you expected it to be? Is it hard?”

Stimuli: “It’s a sacrifice. When you want something, you have to make a sacrifice…When it gets difficult; I get praise and accolades from people. That keeps me going. That’s gratifying when I do things like this or get called for a movie. That’s a big thing. I don’t take anything for granted. Is it hard? Yeah, it’s hard. Being an unsigned artist, you’re at the bottom of the totem pole. When you’re unsigned, the industry looks down on you like you haven’t proven yourself.” “How is it to balance the creative and business aspects?”

Stimuli: “It’s tough. I have to find time to [be creative]. Before I had my management team, it was easy to just sit in my crib and write. Now, I have to get the music out there. At any [time], someone may be asking me for something on a mixtape or we may be trying to complete a project. So creatively, it does get tough. I have to channel energy from everything that goes on around me. I don’t always have the time to sit down and write like I did before, so I take experiences that are going on and channel them. I may write something in my 2way. The balance is tough, but it’ll get crazier so I have to adjust.” “How do you get in contact with the mixtape DJs?”

Stimuli: “[My manager], Boobie-Don is the specialist. You have to throw your pride away sometimes and just continuously hit them. I studied the mixtape game for about a year. I was constantly working on freestyles. I tried to figure out a way to do freestyles that was different from what everyone else was doing.” “Do you find freestyles harder than original tracks?”

Stimuli: “I always thought it was hard. When I first started doing it, I would just use rhymes that I already had. I said, ‘It’s just a freestyle,’ but last summer we had a demo that we let a couple of people hear and they asked, ‘What mixtapes are you on?’ I thought [to myself], ‘We have songs. Why do you want to hear a freestyle?’ So we backtracked and I started doing freestyles. I found a way to sound different. I would make the songs sound like [mine]...Since it’s on me to continue to get more music out there, we pressed up a freestyle CD, put six on it and gave it out to everybody.” “Have you found that people like the freestyles better than the original tracks?”

Stimuli: “It’s not that people like them more, but [their] ears are trained. When they hear a familiar track, all they’re doing is judging the artist. They’re not judging the whole song or the chorus. If you’ve gone through six freestyles and you’re still listening, obviously I’ve made some type of impact on you. When we dropped Part II (of the freestyle series), it’s showing [people] that I have a lot of ammo. I can do this all day. When we gave them out at the All-Star game and the Mixtape Awards, we got people interested. We had major labels calling off of a freestyle CD.” “What has made you hold off on the labels that have called you?”

Stimuli: “When labels show interest in you at this level, they treat you like a ‘C’ artist…We understand all of that, so we’re going to back up and continue our grind. If we have you at this level, you’re going to hear us at the next level. It’s a matter of time. It’s a matter of fate so we’re going to keep going. They’re not going to throw the house and the farm at you at this level. We haven’t done anything. We haven’t proven anything. It’s not like ’91, ’92. If you were nice then, they would just give you a deal. Three hundred thousand dollar budgets aren’t easy to come by now. We understand that.” “Did winning the Emerging Artist Award help you at all?”

Stimuli: “It helped me personally. A lady at Def Jam entered me. I was in a group at the time. We won the regional title for it. The first time I got on stage, I was very nervous. I performed an accapella verse and it warmed the crowd up. It was a R&B crowd. I think it sparked a confidence in me that I still have to this day. Russell Simmons, Fat Joe and Jonathan Mannion, a photographer, were the judges. They probably don’t remember me, but it was gratifying…” “What got you from that point to Omar Tyree calling you?”

Stimuli: “Studying the game. I’m a training camp artist. Before I do a song, I record it in my house. I sit with it. I live with it. I do one take in the booth. I just work real hard. That’s what got me to this point. When I do shows, I make sure I capture people from the beginning to the end with every song…I’ve been around this since I was young. My brother worked with Biggie and Master Ace. I think that gave me an advantage to really understand the game. Also, having my own niche. I’m a little different. I’m an intelligent dude that can be on the block and a business room.” “What are you doing in the movie?”

Stimuli: “I’m portraying a young hip-hop manager who’s schooling the youth in Charlotte (North Carolina) to put them on the map as a hip-hop city.” “Could that be you someday?”

Stimuli: “Definitely. I always thought about going outside of New York to an untapped market like Delaware where I went to school or Iowa.” “How did you get the spot in (The Source's) Unsigned Hype?”

Stimuli: “I’ve been talking to the writer, Gotti, for almost a year. I thought it was just based on talent, but from what I’ve seen, it’s really based on their respect of your grind. He watched me go from just freestyling in his office to putting out mixtapes. Now people are coming at him for me. I think that’s what really got me over the hurdle. The more people talk, the better.” “Have you found the industry to be more about politics than talent?”

Stimuli: “I don’t think it’s about money anymore because they’re so many people that are making money. It’s not about skill anymore. That just went out of the window. They’re looking at marketing and your image. Everyone talks about the hit record. I’m not complaining, it’s just different from when I was a fan. There’s no more demo…One of the most talented guys in the game, Jay-Z, doesn’t even out sell the more commercial artists. It’s just a big marketing pool…If I was to hold a seminar to instruct someone on the game, I wouldn’t know what to tell [them] other than be true to yourself. That’s what I’m trying to do. I want to tell my story and hopefully people can relate to it…” “How would you describe yourself today?”

Stimuli: “I think I break the stereotype of your everyday rapper. I’m laid back. I transform when I hit the stage and the booth, but there’s still a calmness. With every song, I try to speak to people. I’m always trying to provoke some sort of thought or emotion. That might actually be my downfall. I’m a double-sided dude.” “Who do you want to be in the future?”

Stimuli: “I want to be a leader. I want people to see what I did and use it as a blueprint. I want people to know that they don’t have to settle. I grew up in a middle-class home. I watched my mother settle for years. She went to a job that she didn’t want to go to. I watched my father be a custodian. It killed me. I see people that have talent or things that they want to do in life and they never get off their ass to do it…We don’t need to settle for office jobs where we never meet the person that’s giving us our check. I just think there’s so much more. I want to open kids’ eyes to that...”
- Chronic Magazine

"Prospect Ave"

Represent: Brooklyn
Affiliations: Underworld Music

Buzz Factor: Stimuli first popped up on the rap scene when he appeared on Master Ace’s single “Slaughterhouse.” Since then he has shown up on some mixtapes including his own Stimuli’s Mixtape Chronicles hosted by Cypha Sounds and DJ Watts. Currently Stimuli is making noise with his latest track featuring the Punjabi MC.

Influences: Biggie, Big Daddy Kane, Jay-Z

Style: Following in the footsteps of so many talented Brooklyn wordslingers, Stimuli continues this legacy with astounding lyrical versatility. He combines the complex lyrical dexterity of Talib Kweli with the rugged delivery of G-Unit soldier Loyd Banks for a truly hard hitting and captivating style.

Status: Although currently unsigned, Stimuli is building a strong street rep and has caught the eyes of many major labels.

- The Ave

"Phatsounds Productions Interview"

Represent: Brooklyn
Affiliations: Underworld Music

Buzz Factor: Stimuli first popped up on the rap scene when he appeared on Master Ace’s single “Slaughterhouse.” Since then he has shown up on some mixtapes including his own Stimuli’s Mixtape Chronicles hosted by Cypha Sounds and DJ Watts. Currently Stimuli is making noise with his latest track featuring the Punjabi MC.

Influences: Biggie, Big Daddy Kane, Jay-Z

Style: Following in the footsteps of so many talented Brooklyn wordslingers, Stimuli continues this legacy with astounding lyrical versatility. He combines the complex lyrical dexterity of Talib Kweli with the rugged delivery of G-Unit soldier Loyd Banks for a truly hard hitting and captivating style.

Status: Although currently unsigned, Stimuli is building a strong street rep and has caught the eyes of many major labels.

- Phatsounds


"Let me show you the way" Mixtape Chronicles Part I
Follow my Lead


Feeling a bit camera shy



STIMULI is the truth. That’s all there is to it. The 24-year-old Brooklyn bred emcee, may be the best thing next to cooked food. A master on the microphone, Stimuli, formally known as Sherod Khaalis and otherwise known as Sha-Stimuli is the coming of a new breed of emcee; one that stimulates your mind and moves your body simultaneously.

Known for his charming yet unabashed cockiness, Stimuli, has been rhyming for more than 10 years. Brother to hip-hop notable Lord Digga, Stimuli’s interest was perked just by virtue of being around his brother and his friends. “I would tag along, hanging out everywhere my brother and Master Ace were, whether it was the studio or the basketball courts,” Stimuli reflects. Immersed in hip-hop culture at such a young age, Stimuli honed his skills, appearing on Master Ace’s Slaughterhouse LP, something many 15-year-old aspiring rappers only wish to accomplish, but Stimuli had the talent, perseverance and hunger to succeed.

As Stimuli grew older, his uncanny delivery and poetic flow began to stand out even more. In 1998, he his rhyming expertise premiered him New York City DJ Mark Ronson’s track “Turntables” on the Flip Squad All Stars LP. By 1999, he took the top spot in the ORB-E Emerging Artist Award, a nationwide contest for unsigned artists. Judged by such music industry celebrities like Russell Simmons, Fat Joe and photographer Jonathan Mannion, Stimuli proved his reign as the hottest unsigned talent on the East Coast. “The award offered me the chance to perform and really show that I can rock a crowd. I’m not just a studio MC,” Stimuli recalls.

Rocking a crowd is like the cherries on top of the Stimuli ice cream of hip-hop. His incredible stage presence captures the attention of all audience members. Clean-cut, intelligent, and commanding, Stimuli’s lyrics take on a life of their own when birthed from the mouth of this emcee. Seen opening for Cam’ron and the Diplomats at the Puerto Rican Day Parade after party at Webster Hall in New York City and at open mic events like Maria Davis’ Mad Wednesdays/ Midnight Monday’s (where he is a favorite), or Nell’s Nightclub in Manhattan, Stimuli has the ability to bring a crowd to their feet regardless of whether he is opening or closing the show. “When I go on stage I like to rip it with accapella freestyle,” Stimuli proclaims, “it always makes me realize how important my gift is when I see the response from people.”

An important gift it is, Stimuli’s music has since made its way around the coveted mixtape tape circuit on CDs by notable DJ’s like DJ Absolut, DJ Boom, DJ Sickamore, and DJ Watts, among others. He has even put out his own full-length mixtape called “Let Me Show You The Way” that has been extremely well received by the streets.

Ready to move on to the next tier in this hip-hop game, Stimuli has only one mission: “I just want to provoke thought and emotion through my artistry.” Prepare for the truth coming straight out of Brooklyn’s Underworld Music!


For more information, please contact Jackie O. @ 4Sight Media Relations
(718)789-1818 or via email –,