Sha Stimuli
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Sha Stimuli

New York City, New York, United States | INDIE

New York City, New York, United States | INDIE
Band Hip Hop Singer/Songwriter

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Discography

My Soul To Keep (Full length LP" release date: October 27, 2009 - ChamberMusik Records/ E1 Distr.

Lead single : Move Back ft Freeway Prod. Just Blaze
Follow up single - The Smelly Cat song -Prod. Mike Chops

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Bio

It was a rainy day when a well known record company executive asked Sherod Khaalis to describe himself as an artist in one word. The task was simple enough – yet he was stuck.

The exec, having seen and heard them all, was someone “Sha” wanted to impress. “Are you a hustler? A gangster? A hipster? An emcee?” the exec. badgered.

Even with the aid of the aforementioned options young Sherod couldn’t condense his being into a simple word.

As a teenager, Sha Stimuli knew he was meant to be a star. After all, his older brother Lord Digga was a member of Masta Ace’s INC crew and producer on The Notorious B.I.G.’s Ready To Die. Digga would often take Sha to sessions, performances and photo shoots of rappers who his peers only got to see on TV. Sha knew what it looked like to actually make a living off of your talent – but more importantly he knew what it took.

It was all a dream, but to Sha it was real and rightfully so. Fresh out of elementary school he appeared on Masta Ace’s Slaughterhouse Album before he was old enough to…well…do anything. He envisioned himself a kid rapper along the likes of Kriss Kross and ABC. Of course this seemed too gimmicky and nobody bit.

With uncertainty in his heart and a mission to escape Brooklyn’s mean East Flatbush streets, Sherod turned to his second love – basketball; and headed to Iowa to play for a Division 1 College in the NCAA. He stayed in the Midwest for a year leaving Des Moines after his brother signed a recording contract to Atlantic Records – realizing that this recent success could open the door to his true passion: Music.

He moved closer to home and attended Delaware State University in 97 interning for Roc-A-Fella records. His intention was to learn the business of music and become an A&R while he waited for Digga to blow up. A job in the game was a reality, being an artist was a vision. At Roc-A-Fella’s offices at 110 John Street Sha saw the re-birth of Jay-Z and learned how a solo artist with no major co-sign could indeed become a mega star. The internship was a mutually benefiting experience for everyone who knew Sha. He was encouraged to give input and even came up with the then-popular marketing slogan “Roctober”.

Freestyle ciphers in college hipped people to the fact there was a guy on campus named Sha who could really rap but it was death that gave birth to Sha Stimuli.

From the passing of Biggie Smalls to the terminal illness of his father; complete with the fear of leaving the planet without securing immortality; Sha Stimuli was driven to erase anything that resembled a Plan B.

In 2002, Stimuli released a series of mixtapes starting with Let Me Show You the Way. Taking the streets by storm this led to the then-prophetic Unsigned Hype section feature in The Source Magazine in 2003. Other print/online mags like Black Beat, Complex, allhiphop.com and hiphopgame.com were the usual forums for his music, journals and articles. He performed at showcases with Maria Davis and opened up for artists across the country honing his craft.

Stimuli’s self released single Stop What You Doin featured the Punjabi MC broke into radio rotation in a few regions. After pulling a full time jack move on Janet Jackson’s marginal single “Need You” he got even more spins and was finally signed to Virgin Records by the same man he interned for at Roc-A-Fella: Lenny S. On Virgin he was scheduled to release Thee Emotion Picture.

Recording at Baseline studios, Sha Stimuli enlisted Just Blaze, Nottz and Streetrunner to produce his LP and was courted by newly appointed Def Jam president Shawn Carter to leave Virgin Records as his A&R had already done. It was a hard decision. After all he was under a contract and he had just won the confidence and support of the Virgin Records staff. As he struggled to pull himself out of limbo, it all came to a crashing halt. Virgin Records had a new president in Jermaine Dupri who wanted to keep Sha Stimuli on the roster and Lenny S. left for Def Jam. Political and legal binds between the two labels as well as his management followed leaving Sha Stimuli in an uncomfortable situation, his back to the wind and in 2007 without a solid management team or a real place to call home. He became a free agent in Early 2008.

Winning “Best Lyricist” and “Best Male Rapper” at the Underground Music Awards (2007 & 2008 respectively) and releasing music online kept the name Sha Stimuli alive; speaking to children at countless public schools and being a guest on Lisa Evers on Hot 97FM’s Street Soldiers helped him remain active in the community. But the person behind the music became bored with and shattered by the industry.

Since a youth, Sha found his happiness through music and needed to vent so much that in January of the year he set out on a quest to drop one Mix-CD per month with his Childhood friend DJ Victorious. Each CD was fully conceptual and contained 89% original music with topics ranging from relationships (L