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“ (4/5stars) …all of this generates a collosal impact even from the 1st listen...fluctuating somewhere between U2 & Maximo Park, reminiscent of the epoch of social protest when they really fought for a cause...guys I’ll get you paul McGuinness’s number” - ROLLING STONE MAGAZINE


“the best suggestion comes from SIMPLIFIRES, relentless forward driving
aggressiveness, catchy guitar licks, an engaging Irish frontman
and enough melody to hit home without sapping it up…”


“A musical connection that sees no frontiers and an understanding that defies nationalities is what the band SIMPLIFIRES is living…” - REFORMA


“Damn! Why isn’t there any more bands like this one? Why People Make Countries is a well produced debut and was made by a band that deserves to reach the greatest venues...” - SONIKA


Three Mexicans and an Irishman together comprise the Simplifires [Official Site, Myspace]. Spawned just south of the border, the energetic foursome – Shine (guitar), Rodrigo (bajo), Alex (drums), daveO (vox) – is a retro-rock outfit with a pallet of influences ranging from New Wave to post-punk. Their auspicious debut, Why People Make Countries, was released this past summer to modest acclaim in the Mexican press. And rightly so. The record hits the ground running with the title track, and rocks through with highlights like “Newoldsong,” “Last Night’s Party,” and “Her Brightest Face.”

Thanks to the media buzz and high profile exposure opening for Ratatat, the troupe is starting to turn more heads stateside. Well, at least in New York City, where the band scored a month-long Monday residency at Pianos [link] beginning November 3rd. -

"The Complicated SIMPLIFIRES Album Review"

The Simplifires’ new 12-track creation Why People Make Countries takes you on a sonic journey with
the peaks and troughs of any good roller coaster ride, both structurally and perceptually. Using a
variety of effects, the Simplifires create a distinct and unique vibe that consists of straightforward
beats beneath a blanket of gritty, ambient sounds.
A consistent range of vocal layers strengthen the diversity of these audio techniques. Why People
Make Countries is a solid rock and roll record.
The quirky introductions to the title track “Why People Make Countries” and “Bombs” are exemplary
of Simplifires’ stylistic technique. They gracefully guide the listener into the band’s world using eerie,
melodic undertones. Simplifires keep things interesting at the outset of each song.
The catchy backup vocals on “Last Night’s Party,” and the unique dual interplay of electric guitars
drive this congested track into a wild ending. The time changes, vocal cadence, and emergent guitar
solos on tracks like “Unsupervised” resonate a sound reminiscent of The Killers.
But familiarity can be exhausting and at times I grew weary of this easily anticipated formulae. In
parts of Why People Make Countries, vocalist DaveO’s voice seemed to be drowning beneath the
expanse of the album’s extensive vocal layering. However, the lyrical talent and engaging vocals of
daveO, together with the heavily distorted guitar licks were enough to bring me back around.
The diversity and energy that emanated from Why People Make Countries would undoubtedly yield
an unforgettable live show. - Word on the Street - Frontside (Blog)


Simple EP
Why People Make Countries LP
Singles with Radio and Streaming Airplay: unSupervised, Yourself Only, Last Night's Party



Simplifires have no trace of Simplicity. Four are the members, two of them cousins, two of them having played together in bands ever since they still collected Ghostbusters memorabilia. One of them an Irish crooner who enjoys drinking mezcal a little bit too much.
Mexico City was the birthplace. Or was it? Maybe it all started in London, where three of them studied together some kind of musical engineering thing that turned them into anal motherfuckers in the Studio. They led the bum life and could only afford a plate or two of couscous on the weekend.
Shine, Rodrigo and daveO met there. The two Mexicans went back to Mexico City and formed another band with a name I can only try to remember. They messed around with influences, fusing electronics and guitar rock, adding female vocalists who eventually fell of a flight of stairs (or was it over the drum kit?). They called daveO, emailed him a couple of instrumental tracks, then he emailed them a raw version of some vocals…they liked it, he joined. Rodrigo’s cousin Alex joined on the drums. They named themselves SIMPLIFIRES. Meaning? Ask them.
So what happens when three Mexicans and an Irishman form a band? You get Guinness in the freezer and a few books to read while on the toilet on how U2 became U2 and then stopped being U2. That band might be of common interest for all the members of SIMPLIFIRES, but worry not, we’re talking U2 circa Achtung Baby, the good U2, you know.
Maybe the best way to define what unites them is better expressed when you see them out drinking. Mexico and Ireland, World capitals of beer drinking, scotch drinking, rum drinking. National Sports in which they all are exemplary athletes.
That’s why you gotta see this band live.
They might be obsessive compulsive maniacs and borderline assholes in the Studio, reason why their first EP, Simple, and then their debut album, Why People Make Countries, are every bit as polished as any non-underground band’s. I don’t know if they sacrificed rawness for glitter there, but the album is a really good listen and some of their immense power-pop ditties make for great dancing.
Still, you just gotta see them live. That’s where the spirit of the “spirits” takes over and they explode in Amazing gigs that cater to the poppers, the dancers, the rockers and the motherfuckers. Having a cute, charismatic lead singer who prances up and down the stage and would stage dive if Only allowed to by Mexican law , can only add to their momentum.
Simplifires is a misunderstood band. Their mesh of influences would sound absurd on paper so I won’t ruin it by trying to name them all.
They’re neither big conceptualists nor are they embarking on some sort of quest to redefine rock n’roll. They just rock. And they do rock, I mean.
Simplifires don’t really fit anywhere in the music spectrum of today’s suit and tie bands and post-punk wannabes. They’re not wearing denim jackets like the New Pornographers and they’re not doing DJ sets despite having been asked by electro bands like Ratatat to open for them.
They’re misunderstood. Go see them live, listen to the album, get a grasp on what happens when people from two opposite sides of the World get together and make something work just because they can. Don’t ask them how they do it.