SIR

CEO Aviana has not stopped with the development of the newest urban entertainment magazine INTRO. Recently she has signed her first recording artist SIR. SIR is part of the Cleveland record label Rulership Entertainment. Sir was one of the first Cleveland artists to be featured in INTRO. Impressed by his lyrical skills she agreed to manage the up and coming rapper. Since then SIR has signed a contract with local producers The Blackheads to co-produce his sophomore album.
Formerly Vinom artist Sir Evans (real name) is no new kid to the underground rap scene and no slouch on the microphone. In the past SIR has performed with Paul Wall, Jim Jones, Lil’ Webbie and D-Block to name a few. With his Mideast driven delivery and arsenal of rap approaches, its no wonder SIR is also known as “The Investment.” SIR brings an uplifting vibe to listeners with his music in which he portrays the playboy lifestyle of the big, rich and famous. This picture is well painted on songs like; “What’s it all about” and the single “Keep it moving” (Campaign Volume 1). Armed with two major sounds combined in one, SIR also taps into his Midwest sound like never before. On tracks such as "Take a picture" and "Microsoft"(Campaign Volume 1) he switches gears midway through to speeds only Twista himself could keep up with.
Along with Aviana, SIR is also a nominee for the 2007 OHIO HIP HOP AWARDS. SIR had been nominated for best Lyricist and best mixtape. In 2006 SIR and his label Rulership Entertainment won for best live performance and best mixtape at the OHIO HIP HOP AWARDS. SIR has been touring with Cleveland DJ Jack Da Ripper on his college tour. You can also find SIR’s new single “Million Dollar Baby” on the new mixtape “We Hold The Cards” hosted by Australian DJ Fusion and the DJ Quest95 mixtape “Eternal Hip Hop”. He has been featured on internet radio stations and featured on various websites. SIR who trademarks the majority of his songs with a “Salute!” has a style in which right now is done best by him. Vinom who was formerly compared to as the next Twista, Jay-Z or Camron of Diplomat Records, SIR is now being compared to just and only that…SIR. - PRLog

Sir Evans, hip-hop
Hometown: Cleveland
Years performing: six
With a self-described "Mid-East" style, which combines the bounce of Midwest rap with the vocabulary of East Coast hip-hop, Sir Evans has been turning heads with his latest release and Ohio Hip-Hop Award-winning mix tape "The Campaign." Evans said the 27-track CD, which so far has sold over 2,000 copies throughout Ohio, Kentucky and Georgia, is carrying on in the tradition of Cleveland rapper Reggie "Thank God" Brown. Together, they were under the Rulership Entertainment label. "I'm like the spokesman of the Midwest," said Evans. "Rap is like CNN and right now, we're broadcasting to our neighborhoods. It's more of a street approach, so we just let them know what the party scene is looking like and what the streets are looking like. Everybody is hustling something, whether it's legal – 9 to 5 – or in the streets. It's like hustle city." Evans, along with State of Mind, Free Agents, Team Tuck, Zelekahn, C-Level Records and more, will be performing a special New Year's Eve date. The action begins at 11 p.m. Sunday at Peabody's, 2083 East 21st St., Cleveland. Tickets are $12. Call 216-776-9999. - John Benson (Plain Dealer)

Fledgling hip-hop label, Rulership Entertainment. Though it often left his young family home alone, the work was paying off. Rulership's army of MCs was slowly building a following among local hip-hop fans. The label was throwing regular parties at Club RP's in Brooklyn, and people were starting to show up in force, dancing their asses off to the bass-driven, punch-line-heavy party music. The guys were moving some mixtapes too, especially in the West Side neighborhoods near Berea, where they had grown up.

Brown, a 25-year-old MC who rapped under the name ThankGod, was the label's kingpin. His boundless energy and ruthless lyrics set him apart from Rulership's other MCs -- brash young rappers who rhymed about lives spent in search of better ones. There are scores of these men in Cleveland. Few make names for themselves, and Rulership still had a way to go. But some of Cleveland's most respected MCs say ThankGod and his friends were on their way.

"They were building a movement and they were gaining a fan base . . .," says Cleveland's MC Siege, a veteran of the popular 12 Monkeys rap crew. "They were doing it themselves, and they were being themselves. They were creating their own identity." - Joe P. Tone (Scene Magazine)