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Oscar Sanchez - A Mogul In The Making
Sunday, April 11, 2010 , Posted by J Bluntz at 10:27 AM




Veteran music industry executive, Oscar Sanchez, may not be a household name just yet, but if his many highly regarded achievements and accomplishments have anything to do with it, that may soon just change.

The Manhattan, New York based entrepreneur was part of the first Latinos to work at, the then fledgling, Def Jam Records, interning under impresario, Lyor Cohen, and later garnering a promotion to the label's assistant A&R. By the age of 25, Sanchez became an A&R Artist Manager rep for Def Jam as well as working directly under the tutelage of Chris Lighty and Mona Scott for Violator Management. From there, a seven year run with the V2 and Gee Street imprints followed, until BMG closed the doors permanently on their Urban music department. A brief stint creating the brand Prohibit selling retail in NYC for Japan was his next career move, and then he eventually settled at, then, indie powerhouse, Rawkus Records, where he served as producer, A&R Rep for the label.

After such a successful tenure in the business, Oscar Sanchez finally decided to branch out and spread his wings even further, and became both President and CEO of his own entertainment conglomerate, Affluent Records. Last year saw the release of his first few acquisitions; Dead Prez and Outlawz [as a collective], Dr. Dre's offspring, Hood Surgeon, and vets, Lords of the Underground. Already in 2008, he has unleashed Minnesota rapper, SodaBoy, and is also planning CD's from the likes of newcomer, Throwback, Big Pun protege Milano, Ike Burna, and the Wild Cowboy himself, legendary emcee, Sadat X.

When did music first enter into your life?

I was fascinated with music at a very early age. My dad had a great old school Latin record collection that he would always play whenever he was around, and my mom would always play their records or turn on the radio when she would clean the house on Sundays. So, I grew up listening to everyone from Salsa, Mariachi Music, Marvin Gaye, Stevie Wonder, Teddy Pendergrass, Aretha Franklin Diana Ross, Frank Sinatra, to Donna Summer and more. I was so fascinated with the radio so much, that as I got older I grew up driving my mother crazy trying to rewire her Radio Shack cassette decks to her stereos, so I could create and tape-pause mixtapes from the radio.

Specifically, who were you a big fan of growing up?

I grew up in downtown Manhattan, so I was surrounded by music from all different cultures at all times as a kid. Back in the 1980's, downtown was filled with hot clubs like Danceteria, Palladium, Mars, 10-18's,The Underground, etc., so I was fascinated with the club culture, and loved hearing disco and dance-pop hits blast in the streets outside my window. But, what really got me hooked was hearing tracks like The Sugarhill Gang's "Rapper's Delight," Grandmaster Flash and the Furious Five's "The Message," Kurtis Blow's "The Breaks," Newcleus' "Jam On It," Afrika Bambaataa & The Soulsonic Force's "Planet Rock," Run-D.M.C. with "Sucker MCs," and the sounds that came out the clubs, and the local neighborhood kids' boom-boxes, that made me go, "WOW!" Hip-Hop was becoming more of a stronger force each and everyday, and by the time Big Daddy Kane, EPMD, KRS, Kool G Rap, and Public Enemy came out, I was a teenager and a complete Hip-Hop fiend growing up watching video music box with Ralph Mcdaniels, i loved those says.. The music, the production, the dancing, the parties, the culture, the lifestyle, in every aspect I wanted to be and live it to the fullest. So, I engulfed myself in the club scene, and grew as a personality from there into the music industry. Once on the scene, I met and befriended everyone and anyone from artist label executives, celebrities, and tastemakers, until I worked my way into an A&R internship at the mecca of Hip-Hop; Def Jam Records - for Russell Simmons and Lyor Cohen.

As you mentioned, you started out working as an intern for Lyor Cohen -- What was that like? How was he to work for? And what did you learn through that relationship?

Working for Lyor Cohen was one of the greatest experiences I had in my career. He taught me so much by observing how he ran a brand, a label, a musical machine, a multi-million dollar movement, and how he orchestrated the right people to achieve the proper results for him. He is a music business savant who has the experience, connections, and wealth to make your day or break you. He gave me an opportunity based on my hustle as an intern to work for him, and eventually placed me under the Def Jam A&R Department, where I grew into becoming an A&R. He opened a door for me in the music industry, and gave me the best education I could ever get to survive and succeed in this industry. I will always appreciate that from him, and carry on the positive points from my experience, and apply them now for the benefits now of my own label, my own brand, and my own artist(s) today, each and everyday.

What were your actual day-to-day duties at Def Jam Records?

Def Jam was a family environment, but it worked so successfully because, although there was a different department for A&R, Marketing, PR etc., everyone multitasks in each department. I worked in the A&R department, and did every single function there was to do. I watched learned and I did it all; A&R everything from talent scout, finding artists and producers, to putting together albums and creating songs with artists, soundtracks, admin. work, studio production, Marketing, Promotions, Artist Development, and management -- Everything possible to make the Def Jam brand successful, and sell records. Our motto back then was, "Just Make It Happen!"

What led up to your initial hooking up with both Chris Lighty and Mona Scott, and eventual gig with Violator Management?

Chris worked for Lyor and Russell at RUSH Management since the early days of Def Jam. At the time when I was an A&R assistant at Def Jam, Lyor always had me communicate with Chris Lighty, who was working out of the West Coast for Lyor doing the "Above The Rim" soundtrack. We grew to have a cool relationship on the phone whenever we spoke. So, when Lyor brought Violator as label to Def Jam and put out the soundtrack, he officially introduced me to Chris and we clicked. Chris Lighty became the VP of A&R at Def Jam, and the CEO of his label/management company, Violator. He scooped me up to work for his team, and brought me in to work for both companies. At the time, Violator was small and only consisted of him, his assistant, Kiesha Harris, and his brother, David Lighty. Mona Scott then came into the company over from The Trackmasters, and together they worked and created the foundations to the powerhouse of what Violator is today.

Your next stint in the business was with V2 and Gee Street -- What was your time spent like with those two imprints?

After Violator, I went into marketing. I was blessed enough to get an interview for a product manager position for Gee Street. I was then hired for the position under an old school friend named Maria Ma. She showed me all about the BMG Marketing system. Gee Street was no later soon bought out by BMG, and then working under Richard Sanders I became the urban marketing manager. It was great working as a Marketing manager under the BMG system. I loved working in a bigger machine, under a more corporate environment. I was able to work with big budgets, and really maximize marketing strategies on a bigger level. For the first time, I also began working international, and was able to learn the international formats to sell music. Richard Sanders was a great leader. He constantly pushed me to be better, to think outside the box, more than the conventional methods of music industry marketing. This experience gave me all the corporate marketing background I would need later, as a foundation to what I learned at Def Jam, and then later on to my own brand, Affluent. This was very key in my education, because here I became savvy in the art of brand translation, and worked with companies such as; And 1, Fresh Samantha, South Pole, Mecca, and more, to create artist and brand development for the Urban Marketing department. Although I loved the corporate environment from an executive level, I felt horrible for the artist(s) that would fall between the cracks of the system, from an artistic perspective. Both company's biggest flaws were their A&R departments. I just came into BMG to do marketing, but my whole background specialty was A&R from Def Jam and Violator. So, I saw the mistakes that brought BMG to close down the urban music section for both labels. When you work in a big system, your whole concentration starts from a nuclear fashion. If music is what you sell, you better make sure that product you sell is damn good in order to achieve the results you are really looking for. Key lesson learned from their mistakes is, "Overspending and denial is never the answer!" It was the most annoying thing to watch, and then have to leave because of it. This, and a later stint at Rawkus, is what really drove me forward into opening up Affluent.

After BMG closed their urban department, you found a home with Rawkus, where you were an A&R rep, as well as a music producer -- Who, formerly, on that roster did you do music for? Do you have any favorite moments or memories while employed there? And, up until that point, whom all had you worked with?

Ahh, yes, Rawkus, Rawkus, Rawkus, what can I say about them, but, "Wow! Good times, good times!" One of the most interesting and eclectic labels I have worked for yet. I met Brian and Jarret back when I was A&R at Def Jam. That's right about when they both joined together, and began to independently put out Hip-Hop music. I loved what they did, but I was more caught up in the Palladium, Tunnel hip hop street club type music "Baller, Playa, Big Money, Hustla World" of Biggie, Jay-Z, Puffy etc., rather than the local Hip-Hop acts from around the way. It was all about being Major then. So, I passed on working with them. Years later, when after BMG, I went back to visit Brian and Jarret with a bag full of the hottest production from all the next up and coming producers of the time, then hit-makers of today like Cool & Dre, for example. After I played them everything, they would not let me leave the building with all the beats I had. They finally offered me a cash-consulting job as an A&R rep, and in-house beat broker/music producer as well. I ended up producing "Off We Go" with Smif and Wesson, I was in the studio with the R&B protege known as Novel. I worked with Pharoahe Monch, and worked a bit on their final Soundbombing project, but overall it was just one big party up in their office. I loved going to work, honestly, between the money, the girls, the party, it was a great place to be at, but not if you were there to make music and progress forward. I appreciated Brian, especially for hiring me and seeing my vision. We often hung out, spoke, and talked how he was ready to push Rawkus forward 150% into the future. I did my A&R job by bringing in Pitbull, Cool & Dre, (The) Heatmakerz, Dead Prez, Jean Grae, and so many more, but they would never close the deal or sign anyone. It was Rawkus' biggest plight towards downfall. Brian often used to tell me how he regretted not signing Eminem, but then he passes on Kanye (West), Dead Prez, Saigon, and so many more. It was terribly frustrating as an A&R when you get hired to do your job, but yet you are not allowed to at all. And, I guess frustrating for Interscope, Geffen, and their distribution system, because not long after I left there for them not signing Pitbull, after we spoke out the whole deal with Lil Jon and Pitbull, did they lose their distribution immediately from their parent company. This, my friends, was a great lesson learned. Always remember to "Feed your core audience, and never under-appreciate what you do have, because before you know it could be gone." In all, I am proud to say that I got to experience a part of that brand's history, even though it was towards the very end. It closed all the answers to all the questions I needed to later on embark into my own brand. Today Rawkus is up and running once again doing their thing. Shout out to both of the boys, Brian and Jarret, and the entire Rawkus family.

What made you decide to go ahead and finally just launch your own individual venture?

After Rawkus, I didn't know what to do. I was so frustrated! I moved out of state, and left the industry for about 2 years and went through so much personal drama. That being blessed enough to come out of all of it, and still be able to be breathing and see another day, made me feel to go 150% forward and live this life to the fullest, and reach for my dreams. Once again, I thank the Lord for that! I learned so much from my past that I was finally ready to be able to clearly walk forward into my future. I live by the mantra that everything happens for a reason, and as I reflected back, I understood what had to happen to me. Music was to be back in my future.

Why did you decide to call the label, Affluent Records?

I chose to call the label Affluent Records because I understood that we all choose monikers that reflect who and what we are all about. If you look back at just your record label history; Def Jam -- Always had a hot single, a hot song. No Limit -- Opened up a No Limit to an amount of wealth they accumulated. Bad Boy -- Mo Money, Mo Problems, what can I say? Cash Money - Well, I think they speak for themselves, so does Roc-A-Fella. In that fashion, I understand I had to name the label, the brand, after what I lived, believed, and a standard I aspire to. So, in the same likes, I chose Affluent because it is the best of the best. It can be viewed as the highest quality standard, with the utmost, most precious exquisite wealth of value, or being the best in heart, mind, body and soul. It's about being fluid, and living life to the fullest, in all aspect, not just materially, but also spiritually, mentally, emotionally, physically. It's not just a label, it's not just a brand, it's an entire lifestyle.

Who makes up the company artist roster?

We're excited to have the honor of putting out Dead Prez, Outlawz, Hood Surgeon, Lords of the Underground, Sadat X, Milano, Soda Boy, Ike Burna, and Throwback records. We've partnered with so many great acts, and we hope to have a long and fruitful relationship with them. Affluent has a busy 2008, 2009, 2010, 2012, 2013, 2014 etc. with more albums from more great artists soon to come.

Now your first signing was Dr. Dre's son, Curtis Young, aka. Hood Surgeon -- What was it about him that made you want to make him your premier acquisition?

Well, to tell you the truth, that is a PR flaw. My first signing for the label was The Dead Prez and Outlawz album Can't Sell Dope Forever. Hood Surgeon was my second signing to the label. Then I signed Lords of The Underground. Out now is Soda Boy from Minnesota. He is incredible. I signed him because his sounds, his music, so reflect the lifestyle, the voice of the streets of the Midwest in Minnesota. Check out for his album Mid West Mayor, out on iTunes now, and digitally everywhere. Also, coming soon from Affluent will be Sadat X, new album Generation X. Also, Milano, new album Sidewalk Stories, both are from N.Y.C. Also, coming out (later) this summer is 18 years old Throwback, from Youngstown, Ohio, with his huge debut album, Ballin' Since Birth. America, I am going to tell you right now, really early, this kid, Throwback, is a star. He is gonna explode all over this rap game, faster than mix-tapes did back in the day. He is your next top rapper, watch! As for what made me sign Hood was the mere fact that his is incredibly talented. So many people hate on Hood Surgeon, just because he is Dr. Dre's son. Yet, he continues to push forward his rap career, without the help of his dad, and has managed to create a buzz for his So Hood Records imprint, and a name on the indie scene for himself as an artist.

What are your future goals and plans for the label?

A whole lot of great things are about to happen for Affluent: the brand, the artist(s), and the music. We are about to make your iPods explode this year with new albums coming soon from Sadat X, Milano, Ike Burna, SodaBoy and Throwback. I just produced the entire album. On this album for him are a couple of incredible club bangers check out for "Necklace", "Trouble" and the Sadat X feature "U In Da Club". We are out of here with those singles alone. It hits the street mid-July 2008. We are also about to expand our offices in NYC, and become more active in Urban Brand Marketing Translation for our artist(s) on the independent market. We have opened up different ventures under the Affluent entertainment brand, alongside the label...

How will you up the visibility for your next releases?

Our next releases will be set up under a new machine in the Affluent infrastructure. We are now fully capable into becoming the label of the future with our assets and outlets we have acquired throughout our journey. We have fully embraced the digital era, and have revolutionary ways to work the indie market around the conventional downfalls most falls through. Great music, proper distribution, great visibility, and touring, is a key to sales in this biz. This year will be a great year for Affluent, and all of its artist(s).

What has been the key to your success? And what'll keep sustaining you in music?

To be honest I believe that the key motive for my success has been a combination of things. One would be my education. By what I mean by my education is my industry education I received while at Def Jam and Violator. It gave me the foundation to understanding the ins and outs of the industry, not only from a musical level, but also from a business perspective like no other. Second, would be my mother. Her drive and hustle she applied became second nature to me while I was growing up, so it made me push harder to achieve. Third would be the music. I am a music producer and beat-maker, and a great fan, so I'm constantly submerged in sounds and samples. I love the aspect of being able to make people dance, or make a speaker pop, or hear a verse and go, "Wow!" It's a high like no other. I love it so much. As per what will keep sustaining me in music, that is simple. The mere fact that I wake up everyday and I am blessed enough to live out my dreams is such a key factor. I appreciate. I love producing, making hot records, and running the label, and breaking new artists, everything. Yet above all, I love being able to become a brand translator, and nurturing our culture. I never stay stagnant and always look forward to progressing ahead. This game is very fast paced, and you not only have to become a visionary, you have to stay on top of the next .You have to have a vision like a hip hop/entertainment media stockbroker but you also have to have the balls to have the drive to have the heart to put it all together and make it work.

Projecting, where do you see yourself in 5 to 10 years?

In 5 to 10 years, I would love to be able to build the Affluent brand to reach a great plateau of success. We will be able to live our name out to its fullest, not only financially, but also hope to keep building and working in a progressive manner. And, with God's blessing, be able to achieve great accomplishments for music, our artist(s), as well as our foundation. I would love to become a forefront leader of the urban culture, and expand that success to all our ventures to achieve a legendary successful brand like a Def Jam. To carry that brand into this future successfully and positively.

Any message you want to relay?

Yes, I do Thank You. First and foremost, thank you all for supporting the Affluent brand since day one. We grow stronger because you make us better. Second, I would love to say to each and everybody is (to) always appreciate everything around you. If you can read in between the lines, you can understand what that means to each and every-one of us in our own lives. Appreciate God, life, music, family, one another, love, hope, everything -- Just live life to the fullest. Third, would be because you can appreciate, you can also appreciate to always follow your dream whatever it is just go for it believe in yourself and never ever, ever give up, because life is too precious to learn to live with regrets. - HYPE MAGAZINE

I mean its all all love I’m here for them so we all can continue to have a voice. We basically just cranking out hit music that talks about our lives where we come from so all the support and fans growing more and more whether the guy in the barbershop or the myspace or the kidz on the block its all a blessing.
" Takin from an actual interview with Soda Boy a.k.a Baby Cali with Affluent Records."Privacy Type:Open: All content is public.
Contact Info

Email:contact me on Myspace.comWebsite:http://Myspace.com/topshelfmuzzikenterta...
http://affluentrecords.com
Recent News

News:MINNESOTA ‘s NEXT RAP STAR
SODA BOY
TO UNLEASH DEBUTE ALBUM ON AFFLUENT RECORDS

CD HITS STORE MARCH 4, 2008

December 19, 2007, New York, NY- Ramon Downs pka Soda Boy debut album entitled MidWest Mayor will be one of the most exciting albums to come from the Midwest since Kayne West. MidWest Mayor will be in stores March 2008 on Affluent Records.

The story of Ramon Downs is quite incredible; he began his life in the hard city streets of Minnesota. He grew up in a violent neighborhood as a product of his environment. Both his parents became victims of the system of jails and drug addiction. This left Ramon to fend for himself early alone in his gang-infested neighborhood of the North Side of Minnesota to what people in the 80’s referred to back then as “Baby Cali”. He unfortunately lost the battle of survival of the fittest in his neighbor streets when he was arrested for drugs distribution in the mid 90’s. While incarcerated Ramon took the time to write and put together the fire that has always burned him inside which was music. So if everything happens for a reason so did Ramon Downs life story. After serving his sentence he immediately moved out of Minnesota down to Atlanta to begin recording. He hooked up and began pushing mix tapes of his material throughout the Mid West. He accomplished great movements and managed to push several thousand copies very quickly under the artist name he chose SODABOY. He calls himself the “Terrence Howard” of the Rap game because his life is exactly as it was portrayed in the recent blockbuster hit film “Hustle & Flow”. SODABOY has big plans for his debut release on Affluent Records coming this March 2008.

“I’m a show the world that there is more to the Midwest than just Chicago. Yes we all thank Kayne, Twista, & Common for breaking great ground and putting us on the map but there is also states like Minnesota that has great Hip Hop, that’s just as powerful. Mine is just a little bit too real, it’s our way of life out here in the Twin city. My album is explosive period it reps the streets the lifestyle the culture the parties the girls the food I mean everything…. man…. I’m bout to bring it hard baby.” With singles like “HARDTIMES’ “SUPABAD” or “10 Toes Down” SODABOY is about to show the world why his debut album is entitled the MidWest Mayor.

Affluent Records is dedicated to advancing Hip-hop and R&B formats. CEO Oscar Sanchez says, “In today’s market, there are great opportunities for artists to grow as businessmen. Affluent hopes to supply an outlet for them. Affluent’s hope is to also provide a safe-house where Hip-Hop and Urban music can be preserved and where it will be able to flourish.” Affluent Records is distributed nationally by Redeye Distribution.

~MidWest Mayor Album drops- March 4,2008
~Check out the "60SECS with Soda Boy" Interview and all your latest news on Affluent Records.com
~Now on Rhapsody.com..... Get your Favorite Soda Boy hits for just 99Cents a download..With the new singles "In My Rearview" and "Hot Summer" - TOP SHELF MUZZIK ENTERTAINMENT/AFFLUENT RECORDS

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MINNESOTA's NEXT RAP STAR SODA BOY TO UNLEASH DEBUT DIGITAL ALBUM ON AFFLUENT RECORDS
Wednesday, January 16, 2008 , Posted by thehypemagazine at 9:17 AM

IN STORES TODAY EVERYWHERE ONLINE

Ramon Downs pka Soda Boy debut album entitled MidWest Mayor will be one of the most exciting albums to come from the Midwest since Kayne West. MidWest Mayor will be in stores today online everywhere on Affluent Records.

The story of Ramon Downs is quite incredible; he began his life in the hard city streets of Minnesota. He grew up in a violent neighborhood as a product of his environment. Both his parents became victims of the system of jails and drug addiction. This left Ramon to fend for himself early alone in his gang-infested neighborhood of the North Side of Minnesota to what people in the 80's referred to back then as "Baby Cali". He unfortunately lost the battle of survival of the fittest in his neighbor streets when he was arrested for drugs distribution in the mid 90's. While incarcerated Ramon took the time to write and put together the fire that has always burned him inside which was music. So if everything happens for a reason so did Ramon Downs life story. After serving his sentence he immediately moved out of Minnesota down to Atlanta to begin recording. He hooked up and began pushing mix tapes of his material throughout the Mid West. He accomplished great movements and managed to push several thousand copies very quickly under the artist name he chose SODABOY. He calls himself the "Terrence Howard" of the Rap game because his life is exactly as it was portrayed in the recent blockbuster hit film "Hustle & Flow". SODABOY has big plans for his debut release on Affluent Records coming this March 2008.

"I'm a show the world that there is more to the Midwest than just Chicago. Yes we all thank Kayne, Twista, & Common for breaking great ground and putting us on the map but there is also states like Minnesota that has great Hip Hop, that's just as powerful. Mine is just a little bit too real, it's our way of life out here in the Twin city. My album is explosive period it reps the streets the lifestyle the culture the parties the girls the food I mean everything…. man…. I'm bout to bring it hard baby." With singles like "HARDTIMES' "SUPABAD" or "10 Toes Down" SODABOY is about to show the world why his debut album is entitled the MidWest Mayor.

Affluent Records is dedicated to advancing Hip-hop and R&B formats. CEO Oscar Sanchez says, "In today's market, there are great opportunities for artists to grow as businessmen. Affluent hopes to supply an outlet for them. Affluent's hope is to also provide a safe-house where Hip-Hop and Urban music can be preserved and where it will be able to flourish." Affluent Records is distributed nationally.

Hear SODABOY MUSIC Now:
www.myspace.com/reelsodaboy
Hear Affluent Records:
www.affluentrecords.com
www.myspace.com/affluentrecords - HYPE MAGAZINE

Oscar Sanchez
From Wikipedia, the free encyclopedia

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (August 2010)

This biographical article is written like a résumé. Please help improve it by revising it to be neutral and encyclopedic. (August 2010)
For the Costa Rican politician see Oscar Arias Sanchez.
Oscar Sanchez, is the President and CEO of Affluent Records. Affluent is an indie digital music record label, created and founded in 2005. Since its inception Affluent Records has successfully grown to becoming recognized as one of New York City’s top tier leading independent brands. Affluent Records music catalog derives from a diverse array of artists nation wide including Dead Prez, Outlawz, Hood Surgeon, Lords of the Underground, Do It All, Ike Burna, Sadat X, Milano, Soda Boy, Throwback, Dirty Bakerz, The SBGz, Youn Lion, Jase Cook, J. Stylez, S-Quire, and newly signed R&B/Pop Soul singer Katlyn Swanson.
Contents [hide]
1 Bio
2 Oscar “Affluent” Sanchez A&R Discography
3 References
4 External links
[edit]Bio

A Latino born, native New Yorker, Oscar Sanchez grew up in the downtown city streets of Manhattan. A true New York story, he is an accredited self-made urban visionary and entrepreneur. As a music industry veteran and executive through the years he has accomplished and accrued a great amount of success as a record label owner, a music producer, an A&R, private label owner, as well as an urban brand marketing & online media savant and businessman. His vast amount of experience, multi talents accomplishments and successes have enabled him to successfully become founder and CEO of Affluent Entertainment Inc.
Oscar Sanchez began his music industry career in 1992 working as an intern for Lyor Cohen and Russell Simmons at Def Jam Recordings. He was promoted by CEO Lyor Cohen to A&R Artist Manager Rep and Music Producer for the label and simultaneously worked for Chris Lighty’s Violator Record Label & his management imprints to break the brand.
Over the years, Sanchez has worked with many Hip Hop icons. His credits include A Tribe Called Quest, Foxy Brown, LL Cool J, Busta Rhymes, Dead Prez, The Outlawz, Mobb Deep, Diamond D, Cormega, Sadat X, Lords of The Underground, Warren G and so many more artists throughout his career. His first A&R credit was the Platinum-selling Def Jam 10th Anniversary Box Set - a collection that is now considered Hip Hop classic. Sanchez has also been an A&R consultant for Rawkus Records, where he produced and worked with artists like Pharaohe Monch, Smif-n-Wessun, Mos Def, Novel, and many more. He has also worked for BMG as a product manager for Gee Street Records, Artist Development & Urban Marketing Manager for V2.
[edit]Oscar “Affluent” Sanchez A&R Discography

Affluent Records Albums- Dead prez & Outlawz - Can’t Sell Dope Forever
Hood Surgeon – The Autopsy of Curtis Young Lords of the Underground – House of Lords Sodaboy – Midwest Mayor Milano – Sidewalk Stories Throwback –Ballin Since Birth Sadat X – Generation X Ike Burna The SBGz – The Code Youn Lion – Bronx Tale Jase Cook-Hip Hop Never Dies Dirty Bakerz Compilation Affluent America Compilations Katlyn Swanson DIZZY The Album Affluent Records Presents Mixtape Series
Rawkus Records Albums: Novel, Pharoahe Monch, Soundbombing, Smif N Wesson
Def Jam/Violator Albums: LL Cool J – Mr. Smith (Def Jam) Busta Rhymes – The Coming (Elektra) Foxy Brown – Ill NaNa (Violator) Foxy Brown - Chyna White (Violator) A Tribe Called Quest – Beats, Rhymes & Life (Jive) A Tribe Called Quest – Love Movement (Jive) Def Jam 10th Anniversary Box Set (Def Jam) Cru – Dirty 30 (Violator) Cormega – Testament (Violator) Diamond D – Hatred, Passions & Infidelity (Mercury) Noyd – Big Noyd (Tommy Boy) Mobb Deep – Hell on Earth (Loud) Tragedy Khadafi – Against All Odds (V2) Afu Ra (V2) Diamond D – Da Fam (Diamond Mine)
Special Projects: Blue Note Remix NFL Grid Iron LifeBeat Project
Movie Soundtracks: The Show (Def Jam) The Nutty Professor (Def Jam) Space Jamz (Universal) Sunset Park (Atlantic)
Video: Executive Producer - “1 Nation,” “I Believe” and “Fork in da Road” Dead Prez & Outlawz
DVD: Executive Producer - Still LOTUG - Lords of the Underground - WIKIPEDIA