Sonick

Site affiliate Sonick decided to hit the ground running for 2019. He’s got a two disc project in the works and unleashed a single from disc one of the collective to get his supporters right for the start of the new year. The song is simply labeled “Baggin.”

The production here is fitting. The consistent foundation, aerial style musical components, moderate tempo, and balanced vibe blend favorably together. The hook is lasting. The delivery is brisk and the lyrics are easy to memorize. The verses are polished. Sonick steps up to the plate with an energy driven flow, crafty wordplay, and lively rhymes. He plays no games when it comes to chasing his coin. This is made evident in lines like: “In my city we get reckless. Don’t give a f–k what you repping. Call me Martin. If you disrespect my house, get to stepping. If you think of coming back, bring the stretcher and the reverend. You gone need it. Got my blood with me, thinking you anemic.” There is no denying that those are some tough bars right there. And there is some impressive reference work within this part of the record as well. All in all, this is a clutch lead single.

**My Two Cents: This is an awesome kick off for Sonick for the new year. This track could easily hold it’s own with the current trend of popular music. Sonick really shows out with his pen game and energy. I would’ve liked a little more from the production side of things but otherwise no complaints. I got a sneak peek of another track from the pending EP too. This upcoming project from the 414 emcee is going to be lit. I suggest readers get on board asap so that they don’t miss out. - MinM

Milwaukee talent Sonick has spent his time this Summer gearing his supporters up for a fresh new album as well as responding to all of the love he’s been receiving on his past efforts as he expands his brand through various new mediums such as Pandora. He has also been doing live shows in various cities like Miami, Atlanta, Chicago, etc. An example of his previous gems gaining new shine comes about via the release of his latest video “Hustle.” The single appears on his popular This Is Me project. The track became a fast hit among the people, garnering a healthy amount of streams (over 39,000) once the album hit the applicable websites. So Sonick decided to give it life on the small screen. Take a peek at the end result after the break.

The video is directed by 2MM Studios. It opens with a clip of Sonick standing in a darkened area going in on the rhyme front a-capella style. He displays his Mid-West roots with the speedy signature flow that the region is well known for thanks to artists such as Twista. From there, Sonick launches into an energetic performance of “Hustle.” The modest surroundings of the flick nod to the rugged nature of the tune while Sonick’s personal swag and sleek mannerisms speak to the elements that drew in all of the aforementioned streams from the people. The piece concludes on a light comedic note. All in all, this is a dope short visual.

**My Two Cents: Great song, great video, and Sonick is truly proving himself to be a great artist. I like the song a lot and the video is super fitting. The more overcast scenes have a dramatic air to them that really provides a cool contrast from the well lit ones. And the ending is unexpected but definitely a nice little touch. I am glad the fans inspired Sonick to release this one. Sonick’s upcoming Lyfe Thru Lyrics LP is slated to hit the market in January of 2018. I highly advise readers to keep up with him so that they don’t miss out on the pending awesomeness. - MinM