Sooner Than Later
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Sooner Than Later

| INDIE

| INDIE
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Article by Laura Jenney
of Mindsweep Entertainment & Promotions
VPofMindsweep@aol.com
2-4-08

To gain major success in the music industry, (sooner than later), there are several very vital elements that every artist or band must have in place and have mastered, that every top exec 'in the business' looks for in an artist or band.

The first of course, is excellence in musicianship, with a musical product that is equally as impressive, both while performing live on stage, and as is reflected in their recordings; with a sound that is distinctly their own, that does not sound like, and stands apart from every other artist or band of their genre; with as much 'broad audience' and 'marketing appeal' as possible.
(And of course, the ability to 'capture' an audience with their stage presence and the ability to put on a great show for fans). Showmanship definitely counts.

Equally as important, is the artist's or band's level of professionalism, and the professionalism of their management team, and other execs, (especially one's promotional team), that are working with them.
The fact is, there are a cajillion and one absolutely outstanding performers getting in touch with 'the powers that be' in the music industry every day. But what music industry exec is going to stake their professional reputation on any artist or band that is unpromotable because of their lack of professionalism? None too many, I assure you of that.
An artist must also be very careful and mindful of whom they choose as their management, and how their management operates and conducts business, as management's attitude and aptitude when dealing with other execs in the music industry, can either make or break a band very quickly. (A sharp and knowledgeable manager of good reputation is worth their weight in gold.)

And last, but certainly not least, when and only when, the artist or band has mastered all of the above elements, and they become 'something to write about', the fact of the matter is, any and every artist or band's career hinges on the amount and quality of press and media they receive. As it's the hard working professionals that keep the presses and the productions running, that are ultimately the ones writing the pages of music history; as what is the first thing every execs ask for?
...A press kit. (Face it, talent buyers and other execs are not going to shell out big bucks for a band that they, nor anyone else has never heard of, as the name of the game and the bottom line is ticket and/or CD sales.) ...And even after one has gained measurable success in the music industry, this rule still applies, as the hard truth is, competition is steep, and in the music industry absence makes the heart grow forgetful, so it is imperative to stay in the forefront of the hearts and minds of both fans and execs alike.

This, in four short paragraphs, is the secret to both gaining and maintaining success and reaching your desired destination (sooner than later), on the road to music industry success. One prime example of a totally outstanding band that indeed has mastered all the above elements, and are not only gaining traction, but have got the petal to metal on the road to music industry success, is the ultra dynamic band, appropriately named, Sooner Than Later, out of St. Louis, Missouri.

Their sound is an original combination of very masterfully, precision tight, musicianship, lyrics and vocals, that cross over into several genres all at once, ranging from hard driving, butt kicking rock, to melodic metal, alternative, with a little bit of rap thrown in; as exhibited in their songs, "False Preceptions Life" and "Keep On Keepin' On" from their brand new CD, "Life", thus generating an extremely vast broad audience and marketing appeal.

Part of what sets Sooner Than Later's sound apart from all other bands on the rise in the music industry, is their innate ability to combine the rough, and hard driving, 'in your face' sound of hard rock and metal, and mix it with some very smooth and melodic guitar work, with an abundance of excellent vocal harmonies. The level of excellence of musicianship of each individual member of Sooner Than Later is nothing less than impressive. (No kidding.) Each member of this outstanding band are true contenders that can stand proud against just about any major headlining artist in their field of expertise. Put them together in one band, covering a number of different genres, and THAT'S the stuff that music industry legends are made of. This fact is exhibited both in the quality of Sooner Than Later's new independently produced CD, "Life", and shines equally as true in their live performances, which has enough energy, showmanship and stage dynamics to light up and run every executive's office in the music industry.

Though Sooner Than Later's sound is totally unparalleled, distinct and unique, if I had to describe Sooner Than Later as sounding like any other band or bands, I would have t - Mindsweep Entertainment & Promotions


Article by Laura Jenney
of Mindsweep Entertainment & Promotions
VPofMindsweep@aol.com
2-4-08

To gain major success in the music industry, (sooner than later), there are several very vital elements that every artist or band must have in place and have mastered, that every top exec 'in the business' looks for in an artist or band.

The first of course, is excellence in musicianship, with a musical product that is equally as impressive, both while performing live on stage, and as is reflected in their recordings; with a sound that is distinctly their own, that does not sound like, and stands apart from every other artist or band of their genre; with as much 'broad audience' and 'marketing appeal' as possible.
(And of course, the ability to 'capture' an audience with their stage presence and the ability to put on a great show for fans). Showmanship definitely counts.

Equally as important, is the artist's or band's level of professionalism, and the professionalism of their management team, and other execs, (especially one's promotional team), that are working with them.
The fact is, there are a cajillion and one absolutely outstanding performers getting in touch with 'the powers that be' in the music industry every day. But what music industry exec is going to stake their professional reputation on any artist or band that is unpromotable because of their lack of professionalism? None too many, I assure you of that.
An artist must also be very careful and mindful of whom they choose as their management, and how their management operates and conducts business, as management's attitude and aptitude when dealing with other execs in the music industry, can either make or break a band very quickly. (A sharp and knowledgeable manager of good reputation is worth their weight in gold.)

And last, but certainly not least, when and only when, the artist or band has mastered all of the above elements, and they become 'something to write about', the fact of the matter is, any and every artist or band's career hinges on the amount and quality of press and media they receive. As it's the hard working professionals that keep the presses and the productions running, that are ultimately the ones writing the pages of music history; as what is the first thing every execs ask for?
...A press kit. (Face it, talent buyers and other execs are not going to shell out big bucks for a band that they, nor anyone else has never heard of, as the name of the game and the bottom line is ticket and/or CD sales.) ...And even after one has gained measurable success in the music industry, this rule still applies, as the hard truth is, competition is steep, and in the music industry absence makes the heart grow forgetful, so it is imperative to stay in the forefront of the hearts and minds of both fans and execs alike.

This, in four short paragraphs, is the secret to both gaining and maintaining success and reaching your desired destination (sooner than later), on the road to music industry success. One prime example of a totally outstanding band that indeed has mastered all the above elements, and are not only gaining traction, but have got the petal to metal on the road to music industry success, is the ultra dynamic band, appropriately named, Sooner Than Later, out of St. Louis, Missouri.

Their sound is an original combination of very masterfully, precision tight, musicianship, lyrics and vocals, that cross over into several genres all at once, ranging from hard driving, butt kicking rock, to melodic metal, alternative, with a little bit of rap thrown in; as exhibited in their songs, "False Preceptions Life" and "Keep On Keepin' On" from their brand new CD, "Life", thus generating an extremely vast broad audience and marketing appeal.

Part of what sets Sooner Than Later's sound apart from all other bands on the rise in the music industry, is their innate ability to combine the rough, and hard driving, 'in your face' sound of hard rock and metal, and mix it with some very smooth and melodic guitar work, with an abundance of excellent vocal harmonies. The level of excellence of musicianship of each individual member of Sooner Than Later is nothing less than impressive. (No kidding.) Each member of this outstanding band are true contenders that can stand proud against just about any major headlining artist in their field of expertise. Put them together in one band, covering a number of different genres, and THAT'S the stuff that music industry legends are made of. This fact is exhibited both in the quality of Sooner Than Later's new independently produced CD, "Life", and shines equally as true in their live performances, which has enough energy, showmanship and stage dynamics to light up and run every executive's office in the music industry.

Though Sooner Than Later's sound is totally unparalleled, distinct and unique, if I had to describe Sooner Than Later as sounding like any other band or bands, I would have t - Mindsweep Entertainment & Promotions


Discography

Still working on that hot first release.

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Currently at a loss for words...