Sunrise and Good People
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Sunrise and Good People

Montréal, Quebec, Canada | Established. Jan 01, 2009 | INDIE

Montréal, Quebec, Canada | INDIE
Established on Jan, 2009
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"Synch Success Story"

SynchAudio lands placements for Canadian band ''Sunrise and Good People''. Their song (POWER) now in TV Series ''Better Things'' and ''The Royals''. - Billboard Magazine


"Sunrise & Good People - Live in concert"

Canadian Music Week – Club 120 –Friday May 6 (Toronto, Ontario, Canada)
Canadian Blast at Morrisons MIDEM –Saturday, June 4 (Cannes, France)

The trio features Mastermind on vocals and guitar; Tsayffo on vocals, percussion, guitar and bass, and Mercury Brown on vocals and drums. Tsayffo and Mastermind have grown up playing music together since childhood. Onstage, they move with one mind. Playing to the audience – capacity and size won’t matter – within the first few bars of their first song THE LOVE, the band takes full control of the stage and everyone in the room. You can hear a pin drop. There is a sense of something authentic happening here. I remind myself there are only three people on stage, though the sound completely surrounds and engulfs the senses. Mastermind is on vocals, a deep sultry bass voice. His guitar work takes me by surprise, not just because I have never heard anyone use a guitar like this before - more because it defies the norm and underlines a musical genius in his ability to link musical hooks together in a completely unexpected fashion. Tsayffo is on percussion – no, he actually is percussion. Every beat resonates in every movement he makes.

There is no overplaying. The band commands every note and breath, syncopation punctuated through timing and discipline with no empty space, no time to turn away from what is taking place onstage. Mercury harnesses a rock solid foundation - together, they are a powerhouse of creative forces.

Through a full set of current material from their mini LP released last year, including the title track CLOSER TO THE FLAME, as well as BACK INTO THE SUN, POWER, WE ARE NOT ALONE (their latest single charting on radio), COLORS (from their debut LP RISE UP) and a tease of two new songs, THE RISE and TONIGHT WE UNITE, they seamlessly exchange vocals lines, guitar riffs, rhythms, and time signatures. Tsayffo plays lead lines on bass. Mercury really is the heartbeat of the band, possessed by an innate sense of timing, underscored by strength, restraint and endurance – outdone only by a smile so radiant he could light a room.

Adept at each turn, they play with the unabashed joy of children, equipped with the full concentration of seasoned masters. They end their set with I WON’T FALL DOWN, a song originally written to cast a high beam on the strength and resilience of the Tibetan people, and in light of current world affairs affecting millions of refugees, the song has evolved into a theme for all humanity. Tsayffo leads, running a full measure of his three to four octave vocal range –building to a fever pitch when both Mastermind and Tsayffo double-up with Mercury on drums in perfect synchronization.

In addition to their brand of music being played in a totally original fashion, another stream ofinnovation stems from their over-arching vision of the human condition. They have travelled extensively, spent time with some extraordinary souls such as the Dalai Lama, and expressed all of it through their music. Theytackle extremely complex issues, exploringthe metaphysics and harmony of everything in the universe from music tonature to humanity, from a personal and universal perspective.

One top American radio trackerwho was in the audience, commented to me at the end of their set, “I was on a panel earlier today about the state of independent music; and the general consensus was there is nothing original out there, everything seems derivative. Then I come here and I see this. Put them onstage in front of anyone anywhere and this band will change the way people listen to music.”Watch out for their music on upcoming episodes of the new FX Network series, BETTER THINGS, and the new season of THE ROYALS. - Cashbox Magazine


"Sunrise & Good People: We Are Not Alone"

Sunrise & Good People – “We Are Not Alone” (Westing/iTunes): Taken from digital album Closer To the Flame, the Montreal ensemble’s ethos is to change the world one song at a time and although this is an unlikely candidate in an era when pop music has been hijacked by sex, brands, smugness, smuttiness and plastic production techniques, the word is spreading as a growing number of alt, campus and specialty FM shows pick up on this lo-fi prize (CJLS/THE WAVE - Yarmouth, NS; PopCan Radio - Kingston, ON; CHLC - Baie Comeau, QC; CFIM - Iles-de-la-Madeleine, QC; CKRL - Quebec, QC; CFBS - Lourdes de Blanc Sabon, QC; Canadian Beats Radio - Calgary, AB; CJAN - Asbestos, QC; CJRG - Gaspe, QC; CHJM - Saint-Georges, QC; CIHO - Saint Hilarion, QC; CKGN - Kapuskasing, ON; CFJU - Kedgwick, NB; and The Verge).

Centred on a trio, S&GP has showcased at MIDEM, Pop Montreal, NXNE, CMW, and had occasion to perform in India and has captured the ears and hearts of a growing number of rock’s tastemakers. An earlier recording debut, Rise Up, included three songs featured on the 2010 film soundtrack for Temporary Lucidity, nominated for 2011 Best Soundtrack at the 2011 Prix Jutra (the French-language counterpart to the Canadian Screen Awards.) They have since placed ten more songs on the Gémeaux award-winning webTV series, Oui Surf, with more tracks slated for upcoming seasons. - FYI Music News


"The Canadian Blast Midem 2015 Rocked the House at Morrisons"

Sunrise and Good People were next in line. At this showcase the band incorporated sound textures and added beat samples to create the genre they call electronic-tribal-rock.They had already performed in several showcases like NXNE and CMW in Toronto before coming show off their talent at Midem and the Canadian Blast. One to watch for in the near future. - Cashbox Magazine Canada


"SUNRISE & GOOD PEOPLE AU PIRANHA BAR | LE BAND ROCK ÉLECTRO TRIBAL AUX VIBRATIONS POSITIVES"

Le Piranha Bar, c’est un peu un sous-sol perché au deuxième. J’ai beau chercher, difficile de trouver une once de charme à cet endroit. Malgré la pénombre et la poussière, la raideur vulgaire du béton transparait. Les quelques occupants se localisent autour du bar et semblent être davantage des habitués venus sirotés leur pinte en écoutant du vieux hard rock que des mélomanes de musiques indépendantes (thème de la soirée).

Heureusement, Sunrise & Good People est venu apporter un second souffle à cette terne entrée en matière. Un peu à la Superstition de Stevie Wonder, le rythme funky du premier titre avec lequel ils débutent leur show, ravive la place et attire les gens vers le parterre. Après seulement quelques chansons, le son de Sunrise & Good People soulève une vague de bonne énergie qui se maintiendra jusqu’à la fin de leur prestation.

Les trois musiciens font les voix avec en particulier, Eric Bolduc à la guitare, Alain Mercure à la batterie et Xavier Auclair à la basse ou aux percussions. Le groupe a deux albums à son actif dont le dernier, Closer to the Flame, sorti en mars 2015, a été mixé par nuls autres que Jean Massicotte et Damian Taylor.

Les trois musiciens dégagent une complicité heureuse sur scène et une sorte de positivisme que l’on retrouve dans les paroles de certaines chansons comme Back into the Sun et We Are Not Alone. Le live exacerbe définitivement la touche tonique et originale des influences électro tribal du power trio. Le groupe utilise le terme de « métissage musical » pour décrire leur propre musique. Des rythmes africains viennent en effet parfois ponctuer leur performance, parfois ce sont des sons très électroniques comme sur The Love avec la voix robot ou encore ça sonne un genre de pop rock festif. Je n’ai rien contre l’éclectisme, ceci dit elle peut donner l’impression d’un éparpillement plutôt que d’une force de caractère. Le groupe gagnerait peut-être à n’approfondir que certains genres.

Mais somme toute, le groupe Sunrise & Good People garantit un bon moment, enjoué et rythmé. De préférence, évitez juste que ce soit au Piranha Bar… - SORS-TU.CA


"Meet the artist"

Midem is a four day event devoted to the music industry ecosystem. It is a fusion of informative panels, technology discovery, networking and live music showcases on the beautiful French Riviera in Cannes. Midem is easily one of the most celebrated music industry events on the calendar, and this year was equally as successful as those gone past.

Daytime panels were a flood of information and inspiration, but after these were drawn to a close, flocks of industry executives, agents and musicians gravitated towards the plethora of pop-up shows at various bars, cafes and streets in Cannes. Every night, the main hot spot for new talent discovery was the Canadian Blast showcase presented by Canadian Independent Music Association ( CIMA ), Music Export Canada at Morrison’s pub.
The focus was on musicians from all over Canada in genres that varied from rock, to pop, to R ‘n B, though the highlight was clearly an ‘electronic tribal rock’ trio from Montreal. Sunrise And Good People play what they label ‘electronic tribal rock’: drum heavy rock softened with a bit of electro and themes that are both “global” and “humanist” in nature. The band spent several months in Tibet searching for musical inspiration, and the result has been phenomenal. Impacted deeply by the story of Tibetan refugees, the band decided to devote their music video for the single I Won’t Fall Down to the Tibetan people. This single is about the pursuit of freedom and the resilience of spirituality.

Their most popular single Closer To The Flame is on radio across Canada and their album (also called Closer To The Flame) was showcased on stage at Morrison’s on Sunday June 7th, the penultimate day of Midem. Sunrise And Good People set was presented by SynchAudio, a boutique music licensing company based in Toronto that focuses on multimedia initiatives. Based on a strong batch of recorded material and enthusiastic live performances, SynchAudio was confident in Sunrise And Good People’s ability to shine at Midem, and the band did not disappoint.

Mercury Brown, Eric Bolduc and Xavier Auclair ( SUNRISE AND GOOD PEOPLE ) drew the audience to a peak and kept them riveted the entire night. Showcasing not only their skillful musicianship and capricious dexterity for live performance, Sunrise And Good People were received with explosive crowd applause.
Judging by some of the nods of approval SAGP received at Midem, it’s clear they are ready to sell out stadiums. In fact, the Canadian Blast SynchAudio presentation of Sunrise and Good People was named “Tweet Of The Day” by Midem organizers, complete of a photo with the band rocking on stage. SynchAudio was proud to include this band as part of the Canadian Blast nightly showcases of unique North American talent.
Sunrise And Good People’s new music video is out June 21st, their album Closer To The Flame is available for sale on iTunes and their music Can be commercially licensed through synchcudio.com. - SynchAudio


"MUSIC REVIEW - CLOSER TO THE FLAME - SUNRISE AND GOOD PEOPLE"

Sunrise And Good People have set “electronic tribal rock” on fire with their new album Closer To The Flame.
Impacted deeply by the story of Tibetan refugees forcibly displaced by the Chinese army, the band decided to devote their music video for the single I Won’t Fall Down to the Tibetan people. This single is about the pursuit of freedom and the resilience of spirituality. The themes are deep, about constant yet peaceful struggle, summed up by the lyrics “You will be killed by the strength of my heart.”
Unlike the more subtle I Won’t Fall Down, the album opener Back Into The Sun features a wailing guitar that feels human in its cries. With pulsating percussion and quivering high hats the song evokes the picture of a plummeting Icarus, fighting to get Back Into The Sun.

Whether Sunrise And Good People meant to or not, it seems as though a secondary theme of sexual love has also made its way onto the album Closer To The Flame. The song TheLove actually feels lustier than its title indicates with haunting guttural vocalizations, primal like adolescents groping in the dark. Though it comes dressed up gentle like a red wine,The Love pounds into your brain hot like a shot of whiskey.
Power bites you in a similarly sensual sort of way, like a vampire. But you tune in regardless, because you want to feel the bite. Opening with a snippet of French lyrics, a funky bass line dominates this track with synthesizers, gravelly vocals, and an unusually appropriate clap along introduced towards the end. Power stands out in a big way and though it is not the first release off the album, it is certain to be a powerful single.
The title track Closer To The Flame, like all their songs, demonstrates good lyrical content. And the video, like I Won’t Fall Down, tells a narrative yet instead of a dedication to the Tibetan story, this one shows off all the elements you’d expect from “electronic tribal rock”. The video features a suited gorilla with a camera phone chasing a nude man through the jungle, interspersed with kaleidoscope pops of colour, face painted band members and what appears to be Hawaiian fire dancers.


Sunrise And Good People’s new album Closer To The Flame is available on iTunes now.
https://itunes.apple.com/ca/artist/sunrise-and-good-people/id321635432 - SynchAudio by Carlie Pipe


"Pop Montreal 2014: Nancy Snipper’s comments and reviews"

Sunrise and the Good People
The big bang for me and everyone else, judging by people moving on the floor to the music, came from Sunrise and the Good People. Ok, these three musicians are top rate. They are passionate and highly honed on their instruments that feed into each other to come out as tribal rock with melody and heart. Childhood friends, Eric Bolduc (guitar) and Xavier Auclair (bass) have known each other for 25 years. They’ve traveled to Europe, East Africa and the Himalayas. Yes, they’ve met the Dalai Lama. There is depth digging into their rhythmically exciting music. They are a trio that makes music ethereal and raw at the same time. A bit like Tea Party, their sinister vibes somehow are uplifting and you feel renewed. They are authentic and for that reason alone really important. They give their all on stage, and their confidence is supremely charismatic. They formed their band of five – now three – in 2009. Remember these names: Eric, Xavier and Alain – the powerful drummer with a Bob Dylan face. The band will be releasing their EP this November on the label, Let Artists Be. Stay tuned and get a taste of Canada’s new rising star that like the sunrise – you’ll never tire of. They are stars, so check out their website: www.sunriseandgoodpeople.com - Culture Plus


"Getting to Know: Tribal-Rockers, Sunrise and Good People"

In today’s Getting to Know, we meet Sunrise and Good People, a trio that’s spiritual influence has led them down the path of a genre they call electronic-tribal-rock. If you are in an up and coming band that would like to partake in a Getting to Know feature, contact editor@riffyou.com to receive the questionnaire and instructions. Thanks!

sunrise-and-good-people-1-smallBand Name: Sunrise and Good People
Band Members: Xavier Auclair (lead vocals, guitar, percussions), Eric Bolduc (lead guitar, vocals), and Alain Mercure (drums, loops, vocals).
Years Active: 5
City of Origin: Montreal, QC.

Who are you and what do you do?
“We are dedicated musicians on a mission: being a part of the change!”

In 100 words or less, tell us how your band has gotten to this point.
“Back in 2009 when we released our first album Rise Up, we had five members in the band. We were an alternative rock band deeply rooted with the psych-rock of the ‘70s. Now as a trio, we keep these roots but expand to electronic textures. We also have lots of percussion, vocal harmonies, and effects to create a unique genre we call electronic-tribal-rock!”

What is your latest release and how would you best describe it to someone who hasn’t heard your band?
“‘Closer to the Flame’ is our latest single and our new EP will be released in June. It’ll have the perfect combination of electronic textures, tribal rhythms, and a thick layer of rock!”

When making an album, which aspect of the process do you put the most time into and why?
“Probably production, because this is where our creative minds get excited! This is the time where you can actually see what works or not…endless possibilities!”

What is the best part about your band and why?
“Our live act. This is where all the chemistry and magic happens in the band. We just get a huge kick out of playing on stage.”

What makes your band unique from the rest?
“We decided to get involved with Tibetans in the early stages of the band. This was a turning point and a spiritual journey. In 2012, we had the chance to meet the Dalai Lama in Ottawa for his Public Talk at the Civic Centre. Our music video “I Won’t Fall Down” was presented just before the conference in front of 7,000 people. Being side by side with His Holiness is a once in a life time experience!”

How does your band survive the challenges of touring/gigging?
“Being three in the band just makes things smooth and easy for us. We can travel anywhere anytime.”

Would you rather be critically-acclaimed; rich and famous; or an under-the-radar band with a dedicated fan base?
“An under-the-radar band, because what really matters is the people who enjoy our music and that our message comes across.”

If you’d have to compare your band to another one out there, living or dead, who would it be and why?
“Pink Floyd for the sound, but Bob Marley for the message.”

Which band/musician would you like to share many drinks with? What would you talk about?
“Up in paradise with Bob Marley to talk about how social change came on the path of his freedom music!” - Riffyou.com


"Sunrise and Good People"

You never know who you’re going to meet or what new bands you’re going to discover when you take part in Canadian Music Week.
Although they were not on site this year, I was still happy to discover Sunrise and Good People, an emerging Montreal-based psych-rock or “tribal band. Formed by lifelong friends, Eric Bolduc and Xavier Auclair they have seen the world from Europe to East Africa, as well as the Himalayas. Perhaps they made some powerful connections whilst in the mountains because they were recently granted an audience with the Dalai Lama during a public talk in Ottawa a few years ago, and had the honour of playing the beautiful Tibet-based music video for his Holiness along with 7,000 other people.
The truly tribal ‘Closer To The Flame’ was shot in Tahiti last month. Take a look at what a wonderful life we could have if the constraints of clothing had not existed! ;) #NoPants
From what I’ve been told, the band is being closely watched by some high-level industry heads, and should be one to watch for in coming months! - Shipwreck´d


"CMW Review: Sunrise and Good People @ The Underground Garage"

Sliding late into Underground Garage — a venue that boasts, among other things, a swarm of bras hovering over its bar and quirky rock memorabilia — we find ourselves awash in sounds that evoke a place with a little less rain and a lot less Rob Ford. On stage at the moment is the trio forming Montreal band Sunrise and Good People. It’s hard to discern the nuances of their muscianship for all of the red lighting abuse the venue’s employing (I silently think Good luck! as Joe tries to make something happen with his camera), but the music itself is strangely warm, like a heart beating.

Hmm, maybe the red wash was fitting, then.

Sunrise and Good People describe their sound as electronic-tribal-rock and I’m hard pressed to find a more astute label. A core framework of late 90′s alt rock is layered upon with the dark elements of electronic sound — sinister percussive elements, the disjointed network of noise that always brings me to OK Computer — and finished with a tribal fusion reminiscent of early Tea Party. The worldliness of their sound comes honestly: founding members Eric Bolduc and Xavier Auclair have spent a great deal of time trekking the earth, finding a particular connection with Tibet. The influence is clear in their song “I Won’t Fall Down”, which closes their set in a three-way drum jam that lifts the song from its foreboding intro into a celebration and dance. Indeed, this constant juxtaposition of joie de vivre and lurking threat is what makes them intriguing to listen to. Their craft is honed, each member feeding off the others. Unmistakably, they are an act to watch in Canada. - Open ´Til Midnight


"BTW-Celebrating the Indies at CMW"

And now for something way different. It’s called Electronic-tribal-rock and it comes from a Montreal crew called Sunrise and Good People. As the title suggest, sunny breaks, good vibes and lotsa percussion rule. Band members Alain Mercure, Eric Bolduc and Xavier Auclair have refined the sound over two albums by incorporating sound textures and adding beat samples to create the genre they call electronic-tribal-rock. If you caught them at last year’s NXNE, you know what we’re on about. The sound’s catchy as measles and floor-filling good, so get ye to The Underground Garage 365 King St. W Thur. May 8 early if you wanna get infected. - Cashbox Magazine


"If they're good enough for the Dalai Lama, surely somebody can slap them on the cover of an alternative monthly or something"

Sunrise and Good People
Montreal indie rock band Sunrise and Good People was seeded by a childhood friendship between Xavier Auclair and Eric Bolduc. Bring in François Cyr and Simon Dolan and the rest is history in the eventual making. At least I hope. I'm crossing my humble fingers local and national media will eventually catch on to their warm, enticing, polished sound. I mean, knowing Montreal's longstanding big fish small pond pathology that has this way of ignoring and/or starving its local-born world-class talent into giving up and/or leaving the city altogether, do you think we can we make an exception for these guys? If they're good enough for the Dalai Lama, surely somebody can slap them on the cover of an alternative monthly or something. Sunrise and Good People perform December 13, 2012 at Divan Orange. - About.com


"Sunrise and the Good People never let the sun set on their talent and artistry"

With a strong determination to avoid all the clichés typically associated with up & coming bands, Sunrise and Good People are determined to become the band that future Canadian talent will strive to emulate in the future. Coming together in 2008, they put together some great songs and just a year later launched their first album, shortly followed by a music video. Largely influenced by their world travel, the band’s music is a reflection of their experience, both musically and lyrically.

With so many options for band promotion and spreading the music to the audience, this band has opted for the traditional method, playing as many live shows as they can get not just on the local music scene in Montreal but also a Canadian tour. They have also lent their talents to some local charitable causes as part of the Montreal Jazz Festival. More recently, their music video was reviewed in an online magazine. They are now moving forward with their music, looking to take part in some international battle of the bands events.

With very unique sound combinations emanating from their instruments, the music made by these guys is as diverse as their influences and experiences. In the first few notes of I Won’t Fall Down, I was actually looking for a violin, only to realize that the sound was actually coming from one of the guitars! Combined with a deep, rich vocal, this song takes the audience on a journey that goes beyond the expected. Adding to the effect, the band’s frontman takes a moment to play a few beats on a tom he keeps handy during the performance. All in all, a band ready to take on the world! - Emergenza


"Rock for Tibet in Montreal"

22 august 2012
In 2007 the Dalai Lama appealed to the Canadian government to help exiled Tibetans. The
Canadian government responded by agreeing to welcome 1,000 Tibetans displaced in
Arunachal Pradesh, India. The first group of immigrants is expected to arrive early in 2013.
Sunrise and Good People is the name of a band eager to help.
Carmel Kilkenny spoke with Xavier Auclair of Sunrise and Good People to find out more
about the band and their work.
The band is behind this “Rock for Tibet” event, and they’ll be performing in the concert on
Saturday August 25th in Montreal. The evening is organized in collaboration with the Canada
Tibet Committee. And the money raised will go toward helping the newcomers to Canada. - Radio-Canada International


"Comment rencontrer le Dalaï Lama"

Date: Vendredi 1 juin 2012
Auteur: Nicolas Roy
Catégorie: Collabo spéciale

Rencontrez à un très jeune âge (entre 3 et 5 ans) votre meilleur ami, découvrez main dans la main et oreille contre oreille l’ingéniosité des Gilmour, Page, Clapton et Knopfler, puis faites mûrir en pensée le meilleur solo de l’histoire de la Stratocaster sans même avoir touché la première corde de votre première guitare.
Apprenez à jouer de la guitare.
Voyagez avec cet ami. Prenez des risques inutiles, gravissez des montagnes enneigées en espadrilles, partagez un sac de couchage de toute urgence et défiez la mort en vous tapant sur les cuisses.
Dissociez-vous momentanément. Devenez directeur photo et ensuite réalisateur ou exilez-vous pendant trois ans dans le Mid West américain pour réfléchir à votre destinée.
À nouveau réunis, fondez un groupe. Rencontrez successivement François Cyr (harmonica, guitare slide), Simon Dolan (basse) et Alain Mercure (batterie et bidules). Enregistrez méticuleusement un premier album délicieux.
Repartez en voyage, en Inde cette fois. Faites la rencontre d’exilés tibétains dans la ville de Dharamsala et archivez numériquement, caméra sur l’épaule, une culture et un peuple opprimé, mais toujours porteur d’un grand message d’espoir.
Au retour, mettez tout votre talent et votre énergie au service de la cause. Dédiez au peuple tibétain votre premier clip, I Won’t Fall Down, et engagez-vous auprès du Comité Canada Tibet. Travaillez en étroite collaboration avec son directeur Dermod Travis.
Organisez avec ce dernier trois concerts-bénéfices — Rock For Tibet — à Montréal, Victoria et Vancouver pour amasser des fonds qui serviront à financer un programme de relocalisation et d’immigration de Tibétains au Canada.
Acceptez quelques semaines plus tard l’invitation des organisateurs de la 6e Convention mondiale des parlementaires pour le Tibet qui proposent de présenter votre clip à l’ouverture de la soirée du 28 avril durant laquelle le Dalaï-lama s’adressera à un public attentif au Civic Center d’Ottawa.
Finalement, glanez dans les couloirs de l’amphithéâtre. Retrouvez-vous sans le vouloir dans la photo officielle des bénévoles. Quand le grand chef spirituel vous tendra la main, saisissez-la et laissez-vous tranquillement remplir de sa sagesse et de sa sérénité.

C’est là la belle expérience d’Eric Bolduc et Xavier Auclair, cofondateurs et membres principaux du groupe montréalais Sunrise and Good People. Par contre, n’allez pas croire que la chute de l’histoire est le couronnement visé d’une stratégie opportuniste. Il n’est pas question ici de ruse publicitaire. Simplement l’aboutissement mérité de musiciens locaux qui ont embrassé, à l’instar de feu Adam Yauch, la cause d’une antique culture en péril. On se rassure déjà à l’idée que certains groupes caressent toujours par le biais de leur musique l’idéal d’un monde plus juste.

Pour ceux et celles qui voudraient partager l’expérience et faire le plein de ces sentiments de liberté et d’espoir, Sunrise and Good People se produit mensuellement dans le cadre de soirées improvisées intitulées Good Times at Sunset dans les locaux de la Nomad Nation. Pour plus d’information, consultez leur page Facebook. - Scène 1425


"Rock for Tibet"

By Matthew Burrows, January 18, 2012

The series of benefit concerts for exiled Tibetans that Dermod Travis and Montreal
musician Xavier Auclair are planning is a first in Canada.
“Of the non-Tibetan music variety, yes, I think so,” Victoria-based Travis, outgoing executive
director of the Canada Tibet Committee, told the Straight during an interview in a Broadway
coffee shop.
Tentatively titled Rock for Tibet, any money raised from the concerts, which will feature
Auclair’s Montreal band, Sunrise and Good People, will go toward the federal government’s
recently announced resettlement program to bring 1,000 exiled Tibetans to Canada from the
remote Indian state of Arunachal Pradesh.
Auclair said he’s always cared about issues facing Tibet, occupied since 1959 by China. He said
going to Dharamsala, the place of residence for the exiled Dalai Lama and home to Tibet’s
government-in-exile, moved him. Auclair was there for work and visited a museum, run by the
exiled Tibetan community, that documented the plight of Tibetans since occupation. While
there, he got chatting to Tibetan Buddhist lama Tenzin Bagdro. Footage of a praying Bagdro
is featured in the video for the song “I Won’t Fall Down”, which is what got the CTC interested
in aligning themselves with the band.
“You can read lots of stuff on Tibet, but once you actually meet someone who has gone
through something that is intense, you know?” Auclair said. “I have seen documentaries about
monks being in prison, but when you really meet one, and I read his book Hell on Earth, you
get the feeling that this is very strong.”
Travis said he envisions a series of shows in Canada starting next spring—most likely evening
concerts in smallish venues. Nothing is confirmed yet, but both men are excited about what
could transpire with greater awareness of Tibetan issues in Canada.
“I guess it’s just a long walk,” Auclair said. “Getting more talks with the Chinese government
long-term is the goal. I guess the Dalai Lama states that he wants a strong Tibet within China.
I guess the goal of the CTC is to get that vision implanted here in Canada. But I guess it [CTC]
is going to have to be very patient, but still get the word out there.”
Auclair said that, politically, he can peg one possible source of change. “Maybe it’s the Chinese
people,” he said. “Maybe they will change.” - The Georgia Straight


Discography

LP / Rise Up / 10 songs / June 2009


LP / Closer to the flame / 8 songs /  March 2015

Single / I Need Your Love / October 2016

LP / Higher Sound / September 2017

Photos

Bio

It is rare to discover artists who are successfully fulfilling a mission to change the world through their music. A few elements are crucial to make this phenomenon a reality. Great musicianship is a given, paired with musical originality, and an uncanny ability to turn wisdom and insight into commercially accessible songs. Very few choose this path.

 

Enter Sunrise and Good People. The power trio of childhood friends, Xavier Auclair (lead vocals, guitar, percussions) and Eric Bolduc (lead guitar, vocals,) along with Alain Mercure (drums, loops, vocals) overlay and cross-cut music, culture and insight, hard-won through first-hand experience of travelling from their Montreal home to India and beyond. Their music reflects the strength of spirit overcoming the chaos of the human condition – such as the state of the Tibetan Buddhist monks whom they met with in Dharamsala. This meeting of minds & hearts inspired an anthem for human rights, I WON’T FALL DOWN, performed for the Dalai Lama in Ottawa to an audience of 7,000+. Their songs are commercially appealing, personal and universal in theme and context, and radio-active across Canada.

 

Their 2009 recording debut, RISE UP includes three songs featured on the 2010 film soundtrack for LUCIDITé PASSAGÈRE, nominated for 2011 Best Soundtrack at the 2011 Prix Jutra (the French-language counterpart to the Canadian Screen Awards.) They have since placed ten more songs on the Gémeaux award-winning TV series, OUI SURF, with more tracks slated for upcoming seasons. Watch out for their music on upcoming episodes (2016) of the new FX Network series, BETTER THINGS, and the new season of THE ROYALS.

 

Damian Taylor (Bjork, Arcade Fire, Tegan and Sara) and Jean Massicotte (Patrick Watson, Lhasa, Bran Van 3000) mixed their current mini-LP, CLOSER TO THE FLAME, released in the spring of 2015. The album was mastered by Grammy-nominee Emily Lazar (David Bowie, Paul McCartney, Foo Fighters) at The Lodge in Greenwich Village.

 

In addition to regular touring, the band showcased at MIDEM (France), Canadian Music Week, NXNE (Toronto), Pop Montreal as well as headlining concerts for ROCK FOR TIBET. Since their early forays to raise awareness and support for displaced Tibetans, with the recent spread of people displaced by their own governments, Sunrise and Good People continue to shine a light through their music on all fronts and across all borders.

Band Members