The Treble (CA)

The Treble are yet another product of Winnipeg’s bourgeoning music scene. The first time that I heard the group was from their cover of Mike Posner’s “I Took A Pill In Ibiza”, a song about losing fame and the inability to please everyone. The Treble’s folk take on the song gave it something that stood out in the countless covers of the song, with over 200 000 views on CoverNation.

The 5-piece band have released their latest project Modernaires, a blend of anthemic folk, country, and pop. Ever since the release of their single “Wherever You Go”, a tightly produced pop focused track with energetic vocals from lead singer Mark Brusegard, as well as a subtle, but upbeat piano riff that layers itself through the chorus. The song barely takes a breath and builds with every note. The background chorus help emphasizes the lyrics and add this grandiose feeling that can lack from many folk groups.

The transition from an acoustic folk trio, to a chart topping with an ever-growing fan base can be attributed to the addition of producer Rob Wells, who has worked with some of the biggest pop acts of the past couple years like Justin Bieber and Ariana Grande. The added experience of the hitmaker has helped elevate The Treble and their work to the next level. As Brusegard said in an interview, the album is full of “moments in a larger story”. Each track takes a different approach to its storytelling, each track a new angle on a story about friendship, travel and pushing past your own expectations.

One of many highlights of the album is “Monster”, a slow, but heavy track that crescendos into a triumphant fight against loneliness that reminds of a folk-country twanged version of the mega-hit song “Say Something” by the American group A Great Big World. When the group is trying different sounds, and experimenting more with their folk and country roots, like on “Highwater”, that is when they are at their best. They have a command of what makes those genres work, and have found a way to blend them into a unique and genuine sound. Modernaires is a great stepping stone for The Treble who will hopefully continue to build off the musical success of the album and push themselves further into the spotlight. - Canadian Beats

Winnipeg's the Treble have yet to reveal plans for their upcoming album, but the band are teasing its arrival with a new single titled "Wherever You Go" — and Exclaim! is giving you the first look at a brand new accompanying video.

The clip utilizes crazy cool light-painting technology called Pixelsticks, and the band enlisted over 30 artists to adapt segments of the song into a lyric video. Contributions arrived from the U.S., New Zealand, Australia, France, England, Scotland, Switzerland, Germany and Brazil, making it an international affair.

"The video was made from thousands of photos, by people from around the world in the Pixelstick community," lead singer Mark Brusegard tells Exclaim! "They painted our lyrics on their skylines, monuments, and countrysides. They stood out in the cold, the rain, and in the dead of night lighting up the darkness with our song. Now we get to share the lyric video we have put together, which is so much more than we could have possibly envisioned. What's cooler than that?"

You can see the video come to life in vibrant colour right now in the player below. - Exclaim!

The Treble's debut album, Modernaires, has been three years in the making — and it's worth the wait.

In 2013, the Winnipeg band put out an EP called Northern Lights. Since then, the bandmates' musical journey has evolved and matured. "To this day, we're still amazed at the places it brought us and the people we've met as a result," writes the band in a Facebook post. "But, as the case with most artists, we started writing new material just about as soon as that was finished. Slowly, over the past three years, we have crafted something new to share with you — our first full-length album."

The first single released off of the album, "Wherever You Go," has a catchy hook and a dynamic range of production work by Rob Wells (Ariana Grande, Tyler Shaw, Justin Bieber). As an indication for the rest of the album, it doesn't disappoint.

The group says the process of creating Modernaires was difficult at first. "Some songs sat unfinished for months," the band continued, in the same Facebook post. "We weren't sure what kind of band we were. We didn't know who we wanted to be. But, three years later, we are ready to show you who we've become, and we're proud of it. Really proud." - CBC