The Direct Method
Las Vegas, Nevada, United States | SELF
Music
Press
THE DIRECT METHOD, "You Can Lead a Horse to Water, But You Might Have To Put 'Em Down" (myspace.com/thedirectmethod): The Direct Method's scruffy sophomore disc is one of those pleasant little discoveries, like finding a crumpled up 20-spot in your back pocket the morning after a long night on the town.
The band's lovelorn indie pop benefits from a muscular guitar interplay that adds some real density to these punchy, pleading tunes.
Frontman Tim Craft sings of defeat without ever actually sounding defeated, bemoaning the girl who got away while looking toward the next one on a disc that veers from Cars-style, keyboard-enhanced power pop ("Pacific Beach Massacre") to a harmonica-fired swing ("First of the Seventy First").
"This time it's over," Craft sighs at one point, telling off another no-good ex.
But really, it sounds like just the beginning for this bunch. - The Las Vegas Review Journal
Discography
"Most Likely Not" (2007)-LP
"You Can Lead a Horse to Water, but You Might Have to Put 'Em Down." (2009)-LP
Photos
Bio
Every music lover has a tale of some band they found tucked away in the back of some record store somewhere. The Direct Method is that band. Hailing from Las Vegas, the band presents infectious melodies tucked neatly into muscular guitar interplay.
Formed in 2007 by frontman Tim Craft and bassist Kevin Gemmer, the band began after their previous band dissolved. With only 2 members, the band took the time to concentrate on writing songs they were truly proud of before playing shows. Quickly following, guitarist Andy Ricks and the recent addition of Chad Nicolas have completed the lineup and the Direct Method is gaining local attention with their high energy shows.
After 2 independent albums, the band looks to be on its way to bigger things.
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