The Fabric
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The Fabric

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Band EDM Pop

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Though very much in the spirit of classic electro-pop artists, The Fabric isn't quite a retro act. They're very much willing to incorporate contemporary electro elements in their music, and producer Sharaab, who has also released Asian Underground-style techno tracks as a solo artist, brings a contemporary breakbeat touch to "Never Believe," which also includes an understated electric guitar line. "Simplify" likewise features nods to present tastes; despite its analog keyboards, the treatment on the programmed beats is simply too bass-heavy to be mistaken for an '80s artifact. Still, the emphasis on Man vs. Prototype is on keyboard melodies and soulful vocals, not flashy programming or studio techniques. Lead singer Joe Sikes has a tender, almost boyish singing style, sensitive but confident, that vaguely recalls Erasure's Andy Bell or even a young Dave Gahan, back in the early days before Depeche Mode got so insufferably depressive. His crooning tenor brings a sense of sincerity to such tracks as "Demented" and "Zero" that starkly contrasts with the more disaffected approach prevalent in so much of today's synthpop. Likewise, keyboardist and programmer Jeremy Frank, who used to play with Sikes in Atlanta, Georgia act ODK, brings a classic electro-pop sound to his new project as well, with plenty of vintage analog tones on "Everlasting" and a lead piano melody on "Motorized" that helps draw more attention to the synthesized rhythm patches. Despite its more modern techno qualities, Man vs. Protoype is geared for listening, perhaps even singing along, rather than dancing. Sharaab and Frank's beats propel things surely but slowly, giving Sikes plenty of room to let his voice fill each song with emotional impact. Fans of the more trance and techno-infused futurepop acts might dismiss this as a little dated, but The Fabric's refusal to cater to the latest club fashions just helps draw attention to the songs themselves. - Regen Magazine


Ah, the prism of time. Retro 80’s hair band electronica as reproduced with fond recollections letting the excess and jive fall by the wayside. An electronic duo completes their sound hooking up with a like minded producer that brings the vision home. Since those that were just long enough in the tooth when this originally came along never figured there would be nostalgia for it, it just proves that everyone is an old fogey to someone. If you liked the 80’s, why shouldn’t you have a fondness for their return as well, especially when it falls in the pocket. - Midwest Records Recap


Discography

Man vs. Prototype
May 2008
Undo Recordings

Currently in airplay at select stations across the US! Charting on CMJ RPM chart.

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Bio

The Fabric started as a studio project in mid-2004. Songwriter/recording artist Jeremy Frank and vocalist Joe Sikes (both formerly of Atlanta-based rock group ODK ) were seeking to complete a body of work three years in the making. To achieve that goal, they collaborated with Sharaab, an Atlanta-based producer and studio technician.

Working at Maze Studios, the trio proceeded to complete their backlog of songs. Soon the working partnership grew as Sharaab became fully integrated with The Fabric, contributing his elegant production style to refine the well-crafted songwriting of Jeremy and Joe. In addition to producing and remixing the earlier material, the newly-formed band began writing new tracks as well as collaborating on Sharaab's latest album Evolution.

The result of this effort is The Fabric's debut full-length album, titled "Man Vs. Prototype". The 12 song record encompasses the best that electronic-based music has to offer, with finely textured constructs, nuanced-yet-danceable beats, and heart-rending lyrics. Although arrangements vary from symphonic-fuelled breakbeats to delicate ambient excursions, The Fabric never breaks from the emotionally charged songwriting at its core, recalling the height of 80's synth-pop bands without ever reverting to retro-hysterics, like so many of their contemporaries.