The First Loves
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The First Loves

London, England, United Kingdom

London, England, United Kingdom
Band Rock Alternative

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Music

Press


"Number 1 Buzz Band in NME"

As their romantic moniker might suggest, The First Loves take an au courant approach to the classics, offering a swooning, New Romantic distillation of post-punk on tracks 'Sweet Cliche' and 'Excess'. Unfortunately, just demos into their nascent career, the band has had to weather an event that would tear apart even more established acts: in late September, Alex Ford, founding member and brother to frontman Christian, took his own life. After considerable soul-searching, the band decided to continue as a three-piece and will end their two-month hiatus with a gig at London's Old Blue Last on November 30. Ford's songs, which remain in The First Loves' setlist, may offer the most heartfelt, poignant tribute. - NME, 20th November 2010


"The First Loves on Transparent - Last Word"

Take a trip with us into this cavernous, reverb-friendly recording from London’s dark-hearted THE FIRST LOVES. On “Sweet Cliche”, the foursome blow away the cobwebs in the crypt and carve out a bewitched but bouncy landscape filled with hurting verses, defiant chorus chants and a pulsing melody that ends with soft, spooky howls at the moon. - Transparent


Discography

Radio Airplay;

'Sweet Cliche'
'Realise'

Photos

Bio

The First Loves are London based Christian Ford, Tom Ramona and Steven Weston.

The band has its roots in West Yorkshire where lead singer Christian and his younger brother Alex started writing songs together. Relocating to London in 2008, they met Swedish born bassist Tom, and Ladyhawke keyboardist Steven. Bonding over a love of Echo & The Bunnymen, Bowie and Lo-Fi DIY ethics, they started writing and recording tracks together in Steven’s basement.

Musically, they combine cavernous pop melodies and reverb heavy guitar with primal beats eerily reminiscent of Psychocandy era Marychain. Influenced by old rave tunes as much as an obsessional collection of Factory records, the emphasis on their music is simplicity. Each note has its place, a meaning and a reason.

Though early on in their musical career, the band have already created a buzz in their adopted home of East London, described as 'shadow-pop' by the highly influential blog Transparent, who quickly took an interest in the 'haunting and hurting' sounds of their track 'Sweet Cliché'.

The recent death of original member Alex Ford, has undoubtedly left a mark on the band, yet spurred them on to continue, his influence ever present in their honestly troubled lyrics, tales of love lost, neurotic fantasies and despair at the banality of the everyday.