The Forward
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The Forward


Band Rock Alternative


This band has not uploaded any videos
This band has not uploaded any videos


The best kept secret in music


This band has no press


2006 - LP - Ten Ways to Say The Same Thing
2007 - Ep - Self Titled


Feeling a bit camera shy


Forming in early 2005, The forward began with the intention to craft an artful, hooky and versatile album that was more then a typical “L.A Demo.” Described as guitar-driven rock in the vein of Weezer, Fountains of Wayne, Interpol and The Replacements, The Forward is attempting to create a niche in the genre, and reach for national success.

Using their previous touring and major label experience, frontman Leonard Jackson and Ian Schaeffer put together a vision of a rock band with lasting appeal. Smart and catchy songs, real-life lyrics, and just a touch of tongue-in-cheek darkness all came together to make The Forward a versatile, interesting and entertaining act.

The band has signed with ATN Management and quickly began building a stable base. With 3 showcases at the 2007 South by Southwest Festival, appearances on internet TV such as, and with promotional help from Jon Flanagan Promotions, The Foward has received adds on numerous stations throughout the West Coast Region including:

Indie 103 - commercial - Los Angeles UCSB - college - Santa Barbara
KJEE commercial - Santa Barbara
KKSM college - San Marcos, CA
KBVR, college - Corvalis OR KCSC - college - Chico CA
KMBY commercial - Santa Cruz/Monterey
Scrub Radio - internet, Sacramento
KSER - public - Everett WA

The Forward charted top ten in the San Marcos/San Diego area for 4 weeks in a row (peaked at 7) and reached #457 and #712 on the national unweighted and weighted charts on

The Band has also toured successfully throughout 2006, reaching fans in:
Hollywood, CA San Jose, CA Santa Barbara, CA
Redding, CA San Diego, CA San Luis Obispo, CA
Chico, CA Fresno, CA Seattle, WA Portland, OR Salem, OR Spokane, WA
Austin, TX