The General Electro Company

With backgrounds in both classical and contemporary training The General Electro Company bring an eclectic blend of electronica,dance, hip/trip hop, roots and drum n' bass to send its listeners on what has been described as "an unparalleled aural odyssey".

Brought up in New Zealand, a far cry away from the world electronic and hip hop centers, The General Electro Company had its influences come from a variety of genres and sub genres, some completely peculiar to New Zealand and the greater Pacific Rim. Through artists and groups such as Salmonella Dub, The Black Seeds, Katchafire, P Money, Supergroove and Concord Dawn New Zealand alternative, hip hop and electronic music was able to develope and emerge with its own unique sounds and styles of dub, d n' b, hip hop/funk and aotearoa roots. These values, ideals and sounds are what inspired The Company to produce their own brand of aotearoa music, incorporating all the above genres and then some in a bid to keep advancing and progressing not only New Zealand an Pacific musics, but also that of world instrumental electronica/hip hop.