Them Clones
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Them Clones

New Delhi, India | Established. Jan 01, 2000 | SELF

New Delhi, India | SELF
Established on Jan, 2000
Band Rock Alternative

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This band hasn't logged any future gigs

Jan
21
Them Clones @ Hard Rock Cafe

Gurgaon, Haryana, India

Gurgaon, Haryana, India

Nov
19
Them Clones @ Hard Rock Cafe

Mumbai, Mahārāshtra, India

Mumbai, Mahārāshtra, India

Nov
07
Them Clones @ Reliance Car Parking And JIO garden

Mumbai, Mahārāshtra, India

Mumbai, Mahārāshtra, India

Music

Press


Delhi band Them Clones, known for its alternative, edgy sound, turned 15 recently. Amrita Madhukalya talks to the band about the musical journey so far, losing bassist Clarence and their unifying love for pop and Bollywood.
In band universe, 15 years is a long time, especially with several line-up changes and the passing away of a crucial member. But Them Clones has continued to grow stronger.

Earlier this month, the band held a gig at the Hard Rock Cafe in Gurgaon to mark their 15th anniversary. Performing songs that have shaped their identity over the years along with friends and contemporaries, the quartet comprising Surojit Dev, Prithwish Dev, Joseph Lalmachhuana and Akshay Raheja commanded a turnout that could put any indie champion to shame. Advaita's Suhail Yusuf Khan, Jitter's Jayant, Parikrama's Nitin Malik and Sonam Sherpa, The Superfuzz's Nikhil Yusuf Raj, Vasundhara Vidalur of Adil and Vasundhara, and Soul'd Out's Abhay Sharma performed alongside them to a packed audience.
"It's been a great journey and for the most part has been really enjoyable. But there are frustrations too," says drummer Surojit Dev, the sole member left from the original lineup. "In India, we still need a day job to continue," Surojit, who works at an advertising agency, says.

Despite that, things are looking great for Them Clones. Guitarist Joseph Lalmachhuana just got married, and the band is working on new material for an upcoming album. The group is also in talks with legendary sound recordist Miti Adhikari, who returned to India last year after decades of work with the likes of Nirvana, Foo Fighters and Pearl Jam, for their new album.

"Once Joseph is back, we'll restart work on the album. We have some songs, but we need to write some more. We like to pick and choose," says Surojit.

Them Clones, with its edgy, alternative sound and soulful guitar riffs, started somewhere in 2000. "Prithwish was still in school and Joseph was his junior. My then vocalist and guitarist had just left and these guys, who were taking part in competitions, asked me if I would play for them," says Surojit. The band, which went through several line-up changes over the years, took shape with the current members somewhere around 2003. At that time, they had Surojit on drums, Prithwish on vocals, Joseph and Gucci Singh on guitars, and Clarence Gonsalves on the bass.

With hits like Zephyretta, My Life, and In The Name of Love, Them Clones has been immensely popular in the circuit. It has picked up several awards, including the Best Band award two years in a row in 2006 and 2007, the Best Song, Best Vocalist and Best Drummer awards in 2009 at the Jack Daniel's Annual Rock Awards and the Best Band in the 2005 Channel [V] Launchpad competition. The group released their first album Love. Hate. Heroes in 2009.

Tragically, bassist Clarence passed away in 2012 after battling a blood disorder called ITP for years. The band continued without a bassist for a while after. "We were on an all time low, with emotions and everything else. We kept on doing something or the other so that we did not lose pace. We kept on playing gigs and hiring people to fill his space. Nikhil (Rufus Raj) did a lot of shows for us, so did Gaurav Balani," says Surojit. Around the time, the band came up with the Clonefest Soundfest series, where it curated acts like Peter Cat Recording Co and Parikrama in various venues across Delhi. "We felt that if stopped, we'll never bounce back."

Soon after guitarist Gucci Singh left the band in 2012, and in 2013 they roped in Akshay Raheja, Faridkot's former member to complete the current line-up.

The band does not like to define its music within a certain genre, and vocalist Prithwish says that genres only limit a band. "We would rather that our listeners decide our music. We were never too sold to specific genres. Our catalogue of material is living proof of that. Because if we did, a majority of our songs would sound a particular way. And they don't. This has happened across line-ups, and has been our most consistent factor," he says.

While his influences are as diverse as church, gospel, acapella, Bollywood, classic rock, alternative grunge and Rabindra Sangeet, it is the love for pop that binds the band, Prithwish says.

Akshay remembers that his first influence was Pink Floyd's Pulse, a two-cassette collection that his father got home. "Then I was exposed to my brother's love for electronica, dance and pop. In school, I discovered metal, and my greatest influences are the U2-era modern rock and EDM."

For Surojit, apart from cable TV and MTV, his neighbour's collection of music was his first big exposure. "He has a huge grunge and alternative 90s music; Pearl Jam, Soundgarden, Seattle grunge bands like Smashing Pumpkins, Ugly Kid Joe. I am also a big fan of Michael Jackson and electronic music," he says. He adds that currently he's listening to London Grammar and Royal Blood, and looks furtively towards his bandmates before he drops the bomb, "And, at the gym, I listen to Punjabi music."

Of course, the band does not spare him. Also, perhaps, it is safe to say that apart from pop, Them Clones is bound by its love for Bollywood. And they do not do much to hide that. In 2011, band members Gucci and Clarence appeared alongside Ranbir Kapoor in Imtiaz Ali's Rockstar. "Even I auditioned. But they did not select me because I look too much like Ranbir Kapoor," says Akshay. The band, also had a small role in Sudhir Mishra's 2005 cult movie, Hazaaron Khwaishein Aisi. "We played a band called The Animals," says Surojit.

They fondly remember Farhan Akhtar's Rock On for Humanity concert, mostly because of Mehr Jesia and the vanity vans the organisers gave them. "We'd never seen a vanity van before," says Prithwish. "And, we timed our performance of Zephyretta in a way that it coincided with the entry of Mehr Jesia into the concert, despite knowing that her husband Arjun Rampal was the organiser."

Apart from the upcoming album, also in the works is a documentary on the band's journey so far. And from what it appears, there's a lot to tell. - DNA


Their distinct camaraderie and musicality has made their sound integral to the contemporary Indian rock scene. Currently comprising vocalist Prithwish Dev, Joseph Lalhmachhuanna on guitars, Akshay Raheja on keys and lowends and Surojit Dev on drums, Them Clones is now a 15-year-old band with the spirit of today.

From awards to special gigs to mini-festivals such as The Clonefest, the Clones (as fans call them) have kept evolving. As they get set for a massive celebratory gig in Delhi on August 13, featuring some of the most-loved musicians in Indian rock, members of the current line-up tell Bombay Times how they roll.

On their a-ha moment:
Like any other garage band, Them Clones began with a bunch of amateurs suiting tune to tone in a bedroom. Inspired by the dramatic world of rock n roll and charmed by a creative impulse that commands them to make music Them Clones were created and glued together since the summer of 2000. The band has seen many faces come and go in the past few years of their being. "Every year, there has been a landmark moment. For instance, opening for Orange Street and performing at now-defunct places like Razz Rhino, which gave birth to rock nights, are some. It has always been fun sharing the space with bands like Pentagram, Zero PDV (Pin Drop Violence)," says Surojit.


On their brand of music:
Inspired by the dramatic world of rock n' roll and, of course themselves, their tryst with songwriting has directed them across the course of the thoughtful to confessional, from the assertive to the provocative; but has been, consistently, accompanied by a tight groove or a silken melody. While they originally took their name from an Alice In Chains song called Them Bones, the meaning of their moniker has evolved over the years. "It made sense back then as people on stage were not really themselves but clones of themselves," says Prithwish, adding, "We have realised that we don't make music of a certain sound - we have written angry war songs, love ballads, but all of them really take different personalities to come out. It made sense to link it back to Them Clones as a name. It takes these different personalities to come together."

On their influences:
While newest member Akshay listens to a lot of alternative rock and pop acts, Coldplay, John Mayer, U2, Bruno Mars, and electronica duo Aphex Twins, he also likes indie acts Sky Harbour, The Colour Compound, Spud In The Box and Nicholson. Surojit calls himself a 90s grunge guy, so Smashing Pumpkins, Alice In Chains, Pearl Jam, Collective Soul, Skunk Anansie and Pete Tong are playing on his iPod while western classical is playing on his car stereo.

Prithwish's influences go back to the 80s and 90s with two different brands of music - rock (Mr Big, Queen) and pop. "I grew up listening to Michael Jackson, choir and vocal music. Of the newer scene, bands including The Killers, Muse and Coldplay are my inspiration," says Prithwish who's a self-confessed Bollywood music fan.
On their way forward: Says Surojit, "We are waiting for Joseph to get married. Post that, we are looking at a full-fledged catalogue. Last year, we were planning to drop a single but decided to reserve it for this year. Back in the day, we were supposed to release our first album in 2005, and ended up coming out with it in 2009. We want to do it our way!" A follow-up of the Clones' gig on August 13 is a documentary set to release online which will have an overview of their highs and lows over the last 15 years.

LISTEN: Songs of Them Clones on Gaana.com

WATCH: Them Clones - Zephyretta (Official Music Video) - Times of India


In the summer of 2000, a bedroom in south Delhi’s RK Puram was resonating with some fascinating drum loops and guitar riffs. The neighbours complained and four boys trying to make some music and a life were kicked out. “There was no soundproofing and a bedroom was hardly a jam pad. Somehow we managed for a while, until the neighbours really got sick of us,” says Prithwish Dev, who lived in that house with brother Surojit.
The search for a new jam pad led them to other neighbourhoods, where they belted out close-fitting covers of popular rock and grunge classics, followed by the release of some interesting original singles. Soon they were touring the college circuit, won almost every competition that came their way, got the heads banging and became famous with an unusual moniker – Them Clones – a word play on how they look at themselves on stage. But what really swung it for Surojit Dev on the drums, Prithwish Dev on vocals, Joseph Lalhmachhuana and Gucci Singh on guitars and Clarence Gonsalves on the bass was the ‘alternate’ part of things in their music. It soon led them to a rock ‘n’ roll direction and a heavier sound for the next 10 years and of course their debut album love.hate.heroes, which was received rapturously. The band, which is considered one of the finest in the country, turned 15 yesterday.
“We actually feel old now,” says Surojit. The songwriting has been exemplary, lyrics have been interesting and ambitious, and the grooves have only gotten better. This, despite various line-up changes, the untimely demise of Gonsalves and taxing day jobs. Without Joseph, and with Akshay Raheja on keys and lowends — who joined the band in 2013, after Gaurav Balani of Parikrama and Nikhil Rufus Raj of Indigo Children took turns as bassists — the sound is different and lighter, but luckily for the band that hasn’t weaned their fans away. “Over a year after Clarence, we were in no mood for a permanent bassist. What he did as a bassist in this band was magical. The holistic approach that he brought to the table can’t be replicated by any other artiste. What Akshay brings is unique in its own way,” says Prithwish.
Raheja, who comes from an electronica background and joined the band in 2013, was doubtful if things would work out. “We straightaway entered a studio and began recording. It wasn’t the conventional approach, where musicians first jam together. The idea worked,” says Raheja.
The band now plans to release an album. “We are difficult on ourselves. We have been working on some things. We want to give people songs that we first want to hear ourselves. But yes, there should be an album by the end of this year,” says Raheja. The band is in talks with Miti Adhikari (sound recordist for Pearl Jam and Foo Fighters) to produce this one. - Indian Express


New Delhi alt-rock band Them Clones turned 12 a couple of weeks ago, and celebrated their birthday with the fourth edition of their Clonefest Soundcheck series of concerts (check out photos from a previous Soundcheck). At this latest edition of the gig series, they unveiled the official fan video for ‘Zephyretta’ from their debut album Love.Hate.Heroes. which released in 2009.

The story goes thus, Ayan Das, a director, decided to make a video with his own interpretation of the song. When the band members saw it, they loved it so much that they decided to release it as an official fan video. The video is visually quite striking and depicts the journey of a small rubber ball as it travels through forests and cities and hills. The ball begins its journey in an idyllic forest and then bounces down a highway into a big city. During its trip, it meets cars, watches planes take off, follows traffic signals, bounces up a staircase and plops into a stream.

The ball could possibly signify the zephyr or West wind that the track’s lyrics are inspired by. I myself am convinced that the ball is a metaphor for the human mind, and the way the video has been shot, makes the viewer feel the beauty and childlike wonder of the sphere’s experiences. The visual feel of the video goes very well with the mellow tone of the track itself.

Watch the video below - nh7.in


Delhi alt rockers Them Clones return to active gigging almost a month after they lost their bandmate and friend Clarence Gonsalves to cancer. The band is putting together a stellar lineup of Delhiacts to join them on a three month-long mini festival called Clonefest Soundcheck Series. Bands that will be part of this series include Menwhopause, Indigo Children and Undying Inc besides others. “The last two months have been very difficult after Clarence passed away. But slowly, we are returning back to jam rooms and trying to make music together. Clonefest is an endeavor to do something new,” says Surojit Dev, Them Clones’ drummer.
Currently, Gaurav Balani from Parikrama and Nikhil Rufus Raj from Indigo Children are sharing bass duties for Them Clones. The band recently played a set the Escape Festival Naukuchiatal with Raj on bass. “We still haven’t decided on brining in a permanent band member. It is difficult to get a new person on board. Honestly, we aren’t even looking out right now. That’s where Clonefest will help,” says Dev, who is hoping to “build momentum and get our feet back on the ground.”
Besides being an All-Star event of sorts, The Clonefest series will also serve as a platform for younger bands. “We were clear on getting all the big bands on the same stage, so that there is no opening act or headlining act. In fact, we will be adding one young band to the lineup for each gig and give them a stage to play,” adds Dev. Delhi alt rock band Plok will be the first to perform at Clonefest on June 1st is. Plok will play a 45-minute set.
Them Clones had organized a similar series of Clonefest gigs last year to promote their songs “Jealousy” and “All About a Heartbreak,” with Parikrama, Thermal And A Quarter and Indigo Children.
Catch the first Clonefest Soundcheck Series on June 1st, The Guvment, Gurgaon. - Rolling Stone


Delhi band Them Clones, who have been on a hiatus for about eight months now, are ready to get back on stage with their newest band member and former Faridkot keyboardist Akshay Raheja. Says the band’s drummer Surojit Dev, “Akshay knew our songs inside out and so fit right into the band.”
The group was hit badly when their bassist Clarence Gonsalves succumbed to cancer last year and when guitarist Gucci Singh quit the band in December 2012. Band member Joseph Lalhmachhuana, also on guitar, was taken ill and returned home to Aizawl to recuperate which is when the band decided to call for a break. “We took a break to figure the road ahead and began working on new material by the end of June before Akshay came in,” says Dev, “So with Akshay, while we’re not aiming for a bass tone on the synth, he adds to the music melodically.” Their two new singles “Mediocre,” a track about chasing mediocre needs without giving oneself a chance to live in the moment and “Speak When I’m Gone,” a song about betrayal, were released by the band this week. Adds Dev, “As a band, we’re chasing goals too, which are miniscule in the larger scope of things as the track “Mediocre” suggests.

“Mediocre” and “Speak When I’m Alone” are available for free download here. - Rolling Stone


If you've been following the Clonefest Soundcheck Series, it's time for the big party as Them Clones turns 12 with a birthday bash today at Turquoise Cottage, DLF Phase-II, Gurgaon.
At the fourth and final Clonefest, the lineup is as interesting as ever - Parikrama, Peter Cat Recording Co. and a new act named Root Murphy will join the birthday band.
Fans who've loved the Them Clones hit single 'Zephyretta' must stop by the party, (which the band members promise will rock the city) to be a part of the hit number's video launch. When you're at Turquoise Cottage, which has become the haunt of all-thingsgood, chat up with the band's drummer Surojit Dev, his brother and vocalist Prithwish, and their guitarist Gucci Singh about their journey of a dozen years that began some time in 2000.
They'll tell you about the third Clonefest, which took place at Café Morrison, South Extension- II, when, exhausted by back-to-back gigs, they decided to sit it out and Joseph Lalhmachhuana, the other guitarist, walked in and asked, 'Dude, when's the sound check?'
'He is just always so clued out on things!' the other three say in unison. Joseph has been under the weather, so Adil Manuel from Adil & Vasundhara will stand in for him today.
Gucci may tell you about the time when they had been asked to take their tee off for a photoshoot in Dev's bedroom. 'The photographer forced us to, man!' Gucci says, even as the other two hush him up saying, 'Gucci, when asked for a scoop, you're not supposed to give them one!' By day, the drummer brother Dev works at Ogilvy & Mather, Prithwish is a computer engineer with an MBA, Gucci has his own music studio, Headroom and Joseph works with a PSU.
But it's not been a party all the time - the band has had its share of blues too, like when they lost their bassist Clarence Gonsalves to a brain haemorrhage. The show, of course, must go on. As the band prepares for its birthday bash, what better than a little off-thebeaten- track gypsy- jazzballroom- waltz and Bollywood- inspired music? Formed in 2010, the Peter Cat Recording Co. has been pumping up the action on the dance floor with albums Sinema and Wall of Want, besides having a little fun on the side.
Bassist Rohan Kulshreshtha says, 'Once we were playing in Mumbai and we informed the press that we were going to have a trumpet player - everyone went ahead and printed that. It was funny because it was just Suryakant Sawhney (vocals / guitar/ organ) making funny noises from a megaphone.'
Alternative rock band Root Murphy, which will also play at the Cottage, may have come together early this year, but all four members have cut their teeth in different bands. If you're wondering about the origins of the band's name, vocalist / rhythm guitarist Amlan Nayar clears the air. 'Today, most bands are out deriving heavy names loaded with meaning, so we settled for something that doesn't have a meaning but still stands out.'
Them Clones assure us that it's not just Root Murphy's name that stands out, their music does too. Stop by and give them a hearing as you groove with Parikrama, Peter Cat Recording Co. and Them Clones. It's time to party hard and who doesn't enjoy a good party?

Read more: http://www.dailymail.co.uk/indiahome/indianews/article-2195956/Them-Clones-As-Delhi-band-enter-12th-year-decide-let-hair-old-friends-newbies.html#ixzz3pJD5Z5a9
Follow us: @MailOnline on Twitter | DailyMail on Facebook - Daily Mail


Actor Ranbir Kapoor’s song Sadda Haq from the film Rockstar has already become a huge hit on the music charts. And adding the zing to Kapoor’s on-stage performance of the song are members of the Delhi-based band, Them Clones.
The song, which was shot in Delhi earlier this year, shows the band performing to a packed audience at Central Park in Connaught Place. “I play the role of the guitarist in Ranbir’s band. Clarence plays the role of the bass player in the band,” says Gucci Singh, the guitarist of Them Clones.

Singh says the role came about through a common friend who is an assistant director on the film. “The production was at a massive scale. It was very different from our usual performances. But, it was a very cool experience. Our job was to bring energy to the stage, so that it looked like a real performance,” says Clarence Gonsalves.
As for working on the sets of a film, Singh says that the members of Them Clones were very comfortable despite the presence of big stars. “Ranbir Kapoor is such a real person with no airs about himself. He is very down to earth. Imtiaz Ali (the filmmaker) made us feel so comfortable on the sets and it was all very professional,” says Singh.
The band features in three songs in the film, which were shot at various locations such as Central Park, Cibo, Hard Rock Café in Delhi, Mcleodganj and Mumbai.
Them Clones, which has also featured in another Bollywood film, say they have no real ambition to work in cinema. “We have had no Bollywood offers. This was something we were not aware of and we don’t mind doing it again,” says Gonsalves.
Around since 2000, the band has recently released two new singles called All About A Heartbreak and Jealousy. Unlike other commercial bands, they have uploaded their songs online. “We are not concerned about piracy of our videos. People are most welcome to download the songs from our official website. In fact, we want more and more people to listen to our music,” says Singh. - Hindustan Times (HT)


The Delhi based alt-rock outfit is all set to release two brand new singles – ‘All About a Heartbreak’ and ‘Jealousy’ – this month. Launched today on the band’s official website, the video of the first single, ‘All About A Heartbreak,’ has been directed by Nairrit Das and produced by Razzmatazz films.
What will follow is the official release of the new singles online. Both tracks were recorded and co-produced by Miti Adhikari and mastered by Dave Collins. This new material comes after quite a wait, post the outfit’s 2009 debut album, Love.Hate.Heroes. Speaking about the compositions, drummer Surojit Dev says they are in some way a follow up to Love.Hate.Heroes as the outfit very much “operates in the same space,” playing true to the Them Clones’ alt rock groove audiences identify them with. Remixes of the singles by the Midival Punditz and DJ Jayant will be released as additional bonus tracks in the month of June.
The band is also looking to head out on the road again with a 10 city tour in the month of June. - Rolling Stone


Them Clones are back, and not in any regular sort of way. They’re back with a new sound, new singles, a new band member, even. The Delhi-based alt-rock outfit put out two new singles, called ‘Mediocre’ and ‘Speak When I’m Gone’ (stream or download the songs below) last month. The singles are part of the Season Two Singles, a project by the band aimed at introducing their reinvented sound to all their fans.

Season Two Singles is not exactly an EP; more an introduction to the new spaces the band is trying to explore. Akshay Raheja is the newest entrant into the fold, handling low end duties via keys and samples. “The band has just started afresh, considering that I have just joined,” he says, “and these are the two songs that we immediately worked on, so we wanted to release these first. We decided to take out these two singles and release them together on the same day and, since it is a new beginning, we called it Season Two Singles.”

The singles were recorded by Keshav Dhar of Skyharbor. There is a lot that the band is experimenting with. “Another thing that Them Clones has always done is that whenever they wrote a song, they would write it at a jam and then play it live at gigs, and then hit the studios later to record it. But, this time we did it the other way round – we first recorded the singles and now we will be playing them live.”

“As a band, we have always wanted to release singles and not EPs,” says vocalist Pritwish Dev “because, after Love. Hate. Heroes., we were basically trying to figure out a new sound which was like a natural progression. So we always started out in that particular direction and we’ve never weighed it in terms of developing or creating more tracks and packaging it in the form of an album or an EP.” In fact, the enthusiasm the band has these days about the new beginnings of Them Clones springs forth not just through the music but their demeanour too – a short phone conversation turned into a fun 40-minute conference call with the guys all weighing in with their opinions and thoughts about the exciting new terrains they’ve entered.

Drummer Surojit Dev says, “It is difficult to put our music under a genre, which is something we’ve always struggled with. I think broadly it fits into the category of alternative music, but we see our music fall under pop melodies with rock riffs or patterns and that’s the sort of music we have always played. This is the first time that we have someone dedicated to keyboards and samples and, with Akshay coming in, what we see happen very naturally is that things are taking a slightly different turn from our earlier catalogue of music.” - RSJ


Delhi rockers Them Clones have achieved a major milestone this month. The band has completed 12 years in the business and there is a lot they have to show for the dozen years they have been stomping the boards across the country and beyond it as well.
“I still remember when we met each other for the first time,” recalls Clones guitar player Gucci. “I had just joined my college DCAC in July 2000 and Dev (Them Clones drummer) lived barely a kilometre away from there. One day, Abeer, our first guitar player and Romit (founding bassist) landed up at my college and we went to Dev’s house where he had his black drumkit setup ready for practice. The first song we jammed on was ‘Alive’ by Pearl Jam”.
Them Clones have come a long way since those early days. One of the most popular bands on the scene right now, the Clones combine the experience of veterans with the zest of a young band looking to make a mark, which makes them a compelling proposition.
“There have been a lot of highpoints in these years,” says drummer Surojit Dev. “It feels great that we have completed 12 years and that there is so much that we still want to do.” In the years that they have been together, Them Clones made huge splashes at the Jack Daniel’s Rock Awards, winning the Best Band award and going to Nashville; lifting the winner’s trophy at the Channel [V] Launchpad; releasing their album, ‘Love.Hate.Heroes’ and emerging as one of the most loved bands in the country.
“All the years fade away the moment you lock into a groove in the jam room”, says Gucci. “That’s when you feel, this is it. This is why we do this.” - NME (New Musical Express)


Them Clones, the Delhi rock band, is inviting its fans through social networking sites to vote for their favourite songs, which would also be part of the playlist for the band's debut album Them Clones, the Delhi-based alternative rock band, has hit upon a unique and economical way of launching their debut album. Unlike traditional launches and promotional activities such as advertising on music channels or tapping magazines and newspapers, the band has made its way into the online space to generate buzz and promote its songs.
In existence since the year 2000, Them Clones have finally decided to cut their debut album -- Love.Hate.Heroes, based completely on votes received on its official website, www.themclones.com. The band is using a combination of traditional gigs (live performances) and popular social networking sites, including Facebook, Twitter and MySpace, to drive traffic to their website. On Facebook, for example, the band uses its fan page to send out updates about tour dates and live performances, and to share content such as links, photos or discussions.
In May, the band went on a nation-wide tour to promote one of their singles, My Life. After each gig, the band members would announce their website and give a brief description of the activity, urging their fans to go online and vote.
Once users land on Them Clones' official website, they have the option of dragging and dropping any song from a list of 17 songs available for preview. All these songs are two-three minute edits of the original song and are not available for downloads. Users can create a playlist of their top 10 favourite songs; and these songs then become eligible for the official playlist of the band's debut album. The songs that get the maximum number of votes make it to the final list.
The activity is unique and democratic -- the band is giving its fans the power to choose what they would like to listen to, as compared to the traditional setup of artists or record labels selecting songs for their albums. However, similar efforts have been made previously too, by Indian rock act Zero in 2002, which used peer-to-peer (P2P) sharing to promote its tracks. Similarly, in 2007, international alternative rock major, Radiohead released its album online before its physical release.
The voting will be active up to the end of June and August will mark the release of the full length album by Counter Culture Records/EMI.
The band is also offering its single, My Life -- an animated video, which was released on May 01, 2009, for free download. Currently, the song is playing on popular music channels such as Vh1 and Zee Music. It is "doing pretty well with around 10 rotations a day," claims Surojit Dev, the drummer for the band.
A candid Dev reveals that shortage of funds is one of the reasons why the band chose the digital medium; another was the power and reach of digital. The core TG for the band is also hooked to the digital medium.
Apart from this, he believes one cannot commercialise music. "One has to experience it first hand or probably through recommendations. As far as recommendations go, they will happen only if the piece of work is good. So, at the end of the day, it helps to compose good music and then get talked about amongst the fans or in media, which adds more credibility, as compared to different marketing efforts," he asserts.
Interestingly, Dev is an advertising professional, working in Ogilvy India, Delhi. A group account manager, he looks after brands such as Virgin Atlantic, Duracell and brands from the Seagrams portfolio. Though at a nascent stage in his career, he has about four years' experience and has previously had stints with TBWA and Rediffusion. Past 10 pm, he says, is when the drummer in him arises.
For the record, apart from a number of concerts and gigs nationally and internationally, Them Clones were also the chosen ones at Channel [V] LaunchPad in 2005 and also got voted as the 'Best Band' at JD Rock Awards twice in a row in 2006 and 2007. The band was also the second runners- up at the Channel [V] AMP Big Break All Asia. - Agency FAQs


For anyone who is a regular at the Delhi Rock scene, Them Clones is a highly acclaimed name when it comes to Indian Rock. A band that was formed in the year 2000, Them Clones has been going from strength to strength, while belting out fabulous numbers. Among their popular songs are ‘My Life’, ‘Awaken’, ‘Zephyretta’, ‘Zoopertrip’, ‘In The Name of God’, ‘Sindrome’, ‘Wait For Me’, ‘Find My Way’ and many more that are backed by thought provoking lyrics and adrenaline rushing sounds.

Them Clones comprises Prithwish Dev - the powerful vocalist, suave Joseph Lalhmachhuana and the cool Gucci Singh - guitarists, Clarence Gonsalves - the magic on bass and the debonair Surojit Dev - the ace drummer.

A Delhi based band celebrated for its sell-out jam packed gigs, Them Clones has been the chosen ones at Channel V’s Launch Pad (2005) apart from winning the coveted ‘Best Band’ award at the JD Rock Awards in a row for the years 2006 and 2007, besides being the second runners up at Channel V’s AMP Big Break All Asia.

On 9th October 2009, Them Clones released their much-awaited debut album ‘Love.Hate.Heroes’ with Counter Culture Records / EMI at DLF Promenade Mall, Vasant Kunj, Delhi. In a candid conversation with Aman Kanth of Spicezee, Surojit Dev – the drummer of Them Clones spoke at length about their trials and tribulations and the release of their debut album.

Aman: Congratulations for coming out with your debut album ‘Love.Hate.Heroes.’ Right now, what exactly are your feelings?

Surojit: (Pauses) Feeling a bit relieved and a little bit nervous as the album is finally out and it should be accepted by the audience. As ‘Love.Hate.Heroes’ contains some of our songs that are already popular, the album should be appreciated.

Aman: Them Clones is an interesting name for a band, would you like to divulge the mystery behind it?

Surojit: Well, Them Clones means not us but our clones. The name is based on Alice in Chains song ‘Them Bones’ and hence ‘Them Clones.’ Basically, our band’s name represents what we are - in Them Clones we live beyond are our daily nine to five lives that are an extension of our personality.

Aman: How did Them Clones all begin - how did you guys come together?

Surojit: Earlier, I used to play with a metal band, but somewhere down the line, I felt that my feel was something different; it was based on the 90s and the grunge scene. Them Clones is what began while I was in a search of finding something different.

Aman: Tell us something about your musical influences?

Surojit: In Them Clones, all of us have different music influences. For instance, I like metal and listen to bands like Rage Against The Machines; Prithwish is a Freddie Mercury fan, who loves listening to Pearl Jam while Gucci likes to listen The Chemical Brothers. So, in Them Clones, we all have an eclectic mix of musical influences. - Zee News


Playing to a huge house in Chennai, Them Clones writhe all over the stage while their fans pump their fists along to the beat. Lead singer Prithwish Dev is a devilish madman with a megaphone on this track, "The Bomb Song." He screams like no one else in music these days -- a blood-curdling, hair-raising scream that you've got to hear... - MTV Iggy


Inspired by '90s grunge rock, the guys of Delhi’s Them Clones sing aggressive, fist-pumping hard-rock about everything from war to sex. Their shows are pure madness -- mosh pits, screaming -- and the energy on stage could power the country of Luxembourg. Having just released their debut album, Love.Hate.Heroes, the group says they’re not here to start a revolution -- though... - MTV Iggy


Discography

Year 2005 - Them clones EP (Self).
Year 2009 - Love.Hate.Heroes (Counter Culture Records / EMI).
Year 2011 - Singles 'All about a heartbreak' 'Jealousy' (Self).

Year 2013 - Season 2 Singles - 1. 'Mediocre' 2. 'Speak when I'm gone (Self).



Photos

Bio

Them Clones were created in late 2000 by regular Indian guys, leading regular Indian lives, creating not-so-Indian music.

A rock band from India has never been mainstream. Them Clones is who and how we are; not pretentious but carrying subliminal undertone representative of the educated, urban youth of middle class India. The name reflects the general attitude of the band. “We thought it would be interesting to see our stage personalities as clones of ourselves.”

Inspired by the dramatic world of rock and roll and of course ourselves, our tryst with songwriting has directed us across the course of the thoughtful to confessional, from the assertive to the provocative. We continue to find hope in the myriad lanes of our neighborhoods and be disarrayed by the powers that rule our land, all of which fuels most of the music that we have written over time.

Apart from numerous concerts, club gigs, festivals across, some of the notable moments were:

1.    Indian Music Association (IMA) Awards – Best Song – 2010

2.    Jack Daniel’s Rock Awards – Best Song, Best Vocals, Best Drummer – 2010

3.    Indiego Music Awards – Best Vocals (Worldwide) – 2008

4.    AMP Big Break All Asia Contest – Best Band (Runners Up) – 2007

5.    Jack Daniel’s Rock Awards – Best Band – 2006 & 2007

6.    Channel V LaunchPad – Best Band - 2005

Band Members