The New Up

The New Up

 San Francisco, California, USA
BandElectronicRock

The New Up's music is an "artful sonic balance thats miles beyond the typical indie-rock band... smooth, elegant vocals... and expert pop arrangements." -Performer Magazine

Biography

The New Up’s Tiny Mirrors came to life in three distinctly charmed spaces: a self-built studio in the group’s “band house” in San Francisco, an intimate Marin home surrounded by redwoods, and a secluded barn in a seaside Mendocino town. Equally the result of an exacting, metamorphic songwriting process, Tiny Mirrors reveals itself as a gorgeous paradox: a collection of songs that give a bracing glimpse at the state of the world but still feel fiercely intimate; an album that’s supremely life-affirming despite all its apocalyptic overtones.


Politically charged yet intensely introspective, raw in emotion yet cinematic in scope, Tiny Mirrors explores the notion of overcoming disconnection by “looking at our own reflection first and seeing more than just tiny, disjointed fragments,” according to Pitcher. With its buzzing synths and serpentine riffs, indelible melodies and sprawling arrangements, Tiny Mirrors also marks The New Up’s first collaboration with an outside producer: Jack Frost, a DJ and longtime musical cohort whom the band credits with encouraging their move into more electronically crafted terrain. Throughout the album, Pitcher’s sultry vocals cut through that richly layered sound to capture endless dimensions of feeling. On “Future Is Now,” the song’s hazy soundscape and graceful melody meet with an unnerving narrative about “people not being willing to stick with what they know is right when everyone else is trying to influence them otherwise,” as Reid explains. Stark yet shimmering, “Black Swan” gives a boldly detailed portrait of loneliness. And on “Almost Human,” with its snarling guitar tones and jagged beats, The New Up deliver a powerful meditation on the longing for connection. 


Forming soon after Reid and Pitcher serendipitously met in the parking lot of a music festival, The New Up have turned out three self-released EPs (Gold, Better Off, Broken Machine) and one full-length (Palace of Industrial Hope). When it came time to start working on Tiny Mirrors, the band decided to launch an Indiegogo campaign to obtain the gear needed to create their own recording studio, which was essential to realizing their creative vision. After surpassing their crowdfunding goal, The New Up used those funds to construct the studio at their home, the “Pleasure Pad” (which included converting a closet into an isolation booth and executing some innovative microphone placement), as well as to transform the aforementioned barn in Gualala, California, into a state-of-the-art recording facility and finish up the producing and mixing process at engineer Sean Beresford’s redwood-ensconced home in Woodacre, California.


That renewed sense of purpose brought its share of daunting moments to the making of Tiny Mirrors. What’s more, the band endured many personal shakeups in the last year and a half of working on the album, including the death of several friends and the birth of Pitcher and Reid’s daughter. “Having these heavy and contrasting experiences really allowed us to go deeper into the process of this album—to make music that’s a little more meaningful in a world that can sometimes feel very surfaced or superficial,” says Pitcher. But as a result of their determined perseverance, The New Up ultimately gave life to an album that wholly embodies their mission as a band. “It touches on what it truly means to be human,” says Reid. “And that’s the most important aspect of everything we’re going for with this band: embracing the absolute truth and living with it and really making the most of it, no matter how painful or ugly—or beautiful—it might be.”

Lyrics

DEAR LIFE

Written By: ES Pitcher

HEY THERE
THE HIJACK IS OFF
‘CAUSE I HAVE A DATE WITH MYSELF
THE MASTER PLAN IS FALLING APART
‘CAUSE THE GROUND IS BREAKING IN HALF
THE THING YOU CLENCH FOR DEAR LIFE
IS THE VERY THING THAT’S KILLING YOU
THE THINGS YOU CLENCH FOR DEAR LIFE
ARE THE VERY THINGS THAT ARE SLOWLY KILLING YOU
HE SAID THINGS WERE NEVER GONNA BE THE SAME
IRONICALLY NOTHING CHANGED
THOSE HEAVY THINGS YOU CHOOSE TO LIFT
ARE WEIGHING YOU DOWN FROM FEELING BLISS
THE THING YOU CLENCH FOR DEAR LIFE
IS THE VERY THING THAT’S KILLING YOU
THE THINGS YOU CLENCH FOR DEAR LIFE
ARE THE VERY THINGS THAT ARE SLOWLY KILLING YOU

BETTER OFF

Written By: ES Pitcher and Noah Reid

I TRY AND YOU’RE
NEVER SATISFIED
WHAT DO I HAVE TO GIVE?
WORK AWAY
MINUTES OF
OUR DAY
JUST SO WE CAN LIVE

BUT YOU’RE ALWAYS
BETTER
OFF THAN SOMEONE ELSE
SEVERED CHORDS
WHICH ONCE TIED
THE TRUTH
WHAT DO WE HAVE TO GIVE?

CAUGHT UP IN
THE MADNESS
OF THIS
JUST SO WE CAN LIVE
BUT YOU’RE ALWAYS
BETTER
OFF THAN SOMEONE ELSE

GIVE IT ME FOR FREE
NEVER WAS SUCH A CHEAP SHOT ANYWAY
GIVE IT ME FOR FREE
GIVE IT TO ME HEY

BITCH

Written By: ES Pitcher and Noah Reid

YOU SAY
YOU WANT EVERYTHING
I SAY
NO WAY
NO WAY
YOU BLAME
YOU BITCH AND COMPLAIN
I SAY
NO WAY
NO WAY
THEN LOTS OF AHHHH’S

F*** YOU ROGER (UNTIL FURTHER NOTICE)

Written By: ES Pitcher


I FAINT WITHIN
A PASSING MOMENT
MY EYES SHUT GENTLY
FEELING YOUR ENERGY
WAVES LIKE RUSHING WATERS
PENETRATING THROUGH MY PORES
SOOTHING TENSE MUSCLES
WITH WARMTH
AS THOUGH I’VE BEEN WRAPPED
IN A SAFETY BLANKET
COVERING ME
REMINDING MY MIND TO EASE

WAIT

Written By: ES Pitcher

WHERE DID YOUR LOVE GO THE DAY YOU NEVER WOKE UP
DID IT CRADLE YOU AS YOU FELL ASLEEP PERMANENTLY?
WAIT, WAIT IT’S STILL TRYING TO CATCH UP
CARRY IT
YOU’LL NEED IT FOR THE NEXT RIDE
SAW YOUR FACE LOOMING AMIDST THE WILLOWS
IT’S BEEN SO LONG IT FEELS LIKE YESTERDAY
WAIT, WAIT I NEVER GOT TO TELL YOU
I’LL ALWAYS SEE YOU
DANCING IN THE SHADOWS OF LIGHT
LISTEN TO THE MOON BEAMS
KICK OUT THE REAL THING, BABY
AYE
IF YOU WANT TO LIVE FAST
YOU GOTTA SLOW DOWN AND MAKE IT LAST
AYE
THE LIVING IS RIGHT HERE TUCKED INSIDE OF THIS
AYE
AND MY HEART BEAT MOVES FOR THAT

Discography

Discography
"Gold" - CD released 10/26/10 (11/11/10 in the EU)
"Better Off" - EP released 8/18/09
"Broken Machine" - EP released 8/26/08
"Palace of Industrial Hope" - CD released in 2007

All albums available in stores all over the United States and European Union.

Streaming Tracks on iTunes, Rhapsody, eMusic, Pandora, Jango, Rdio, Spotify and hundreds of other digital sites through IRIS Distribution.

Radio airplay: "Broken Machine" debuted and spent several weeks in the CMJ Top 200. Tracks from The New Up's four studio releases have been played on KFOG San Francisco, KUT Austin, Sophie Radio San Diego, WXAV Chicago, KSLU St. Louis, WMSE Milwaukee, CIUT Toronto, CKUT Montreal, KALX and KPFA Berkeley, KPFK Los Angeles, KDUP and KBOO Portland, KVMR Nevada City, WPPJ Pittsburgh, KFAI Minneapolis, WORT Madison, WRUV Burlington, KHUM and KUSP in Humboldt County, KZSC Santa Cruz, WBOI Fort Wayne, KOPN Columbia, MO and much, much more.

Set List

Typical set list [all originals]:

Broken Machine
Top of the Stairs
Ginger Tea
Just Because
Libations
Arkansas
Learning to Crawl
Chewbacca's Garden
Benny Hinn
Dear Life
Daydream
Better Off
Tropical Soda
Emphasis
FYRUFN
Gold
Bitch
Situation Overload
See Yourself
Wait

With an extensive repertoire the band can play a 30 minute set or two 1.5 hour sets. On average they play 1 hour sets. The band can play up to 3 hours.