The React
Vancouver, British Columbia, Canada | INDIE
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La-Ti-Da Records is a name that hasn’t stuck even though I see now that they released the Maxines ep last year. However, the Vancouver label will definitely make a name for themselves with their recent slew of singles from The React!, Tranzmitors, Needles//Pins and more. The React! is a new powerpop act from their local Vancouver and their first single “Sounds That I’ve Heard” is an amped up pop classic with a psychedelic tinge. Turn it over for the absolutely timeless beauty of “Only Living For You”, which must count as among the best powerpop ballads of recent years. The vocals here remind me of The Saturday People and later group featuring Terry Banks called Julie Ocean. They recorded a brilliant album 4 years ago, and this is of the same stuff. - Krister Bladh
Discography
The React! s/t 7" - La-Ti-Da Records
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Bio
React! |re'akt|
verb [ intrans. ]
1. frenzied atmosphere, primitive yet modern, a driving beat drenched in feedback and harmony.
2. equal parts bitter and sweet, chaos and order, crazed and sound-of-mind.
3. a response, to act in opposition to a force or influence, to push into change.
4. to result in reaction.
A collaboration of like-minds, complimentary visions and an evolution of endeavours past and present, The React! create a fervent sonic wall of sound balanced by melodic intricacy. They are not apologetic. They wear their influences on their sleeves (garage, freakbeat, psych, pop) while forging something vital and current. They are a response, an opposition, a force, an influence. The React! is now.
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