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"Defboy Records Video for Debut Single: Cause the Product - All I Know; Intends To Change the Game Up North"
Defboy Records artist and CEO Cause the Product's debut single "All I Know" launches video on Much Music (medium rotation),Rap City and much vibe(heavy rotation) . The video is available for viewing at www.defboy.com . Defboy partners Cause and J-Dub share their opinions about the release as well as changing the face of the hip hop music industry in Canada.
Toronto, ON, Canada - July XX, 2006 -- Defboy Records ( http://www.defboy.com ) announced today the video launch of Cause the Product's debut single "All I Know". It will appear on Much Music ( http://www.muchmusic.com ) as well as their hip hop program Rap City.
Currently airing on Toronto's Hip Hop and R'N'B radio station FLOW 93.5 ( http://www.flow935.com ), Cause's single is making a lot of noise locally as well as garnering attention in hip hop communities worldwide. Listeners in the Greater Toronto Area can request this song to be played by sending requests to: requests@flow935.com .
"We feel that the Canadian hip hop community has a lot to offer but has not been represented to its potential for one reason or another. We intend to release music that is truly international and that hip hop fans can enjoy regardless of nationality" says Defboy creative director Jerry Wong. "It just hasnt been done right so far up here - we are going to take it to the next level for hip hop and Canada".
Produced and performed by Cause, All I Know is an example of Defboys vision and a prelude of things to come. As a rapper who can back his lyrics with his own beats provides Cause with a lethal combination and a unique dynamic that few other artists can enjoy. He has been involved with music and producing since a young age.
"This has been an experience and I've learned a lot of things about the rap game" says Cause. "As long as youre real, not just real to the public but real to yourself, and stick to your own - you'll go far".
The video is available for viewing online at the Defboy Records website ( http://www.defboy.com ) as well as ( http://www.videodirector.ca ).
"Cause the Product's video release for All I Know is a bold video and makes a heavy statement by showing us two sides to his personality - one slick and refined - the other street, and down right dirty - both of which just make Cause the well rounded emcee he is." says video director Marc André Debruyne. ( http://www.videodirector.ca )
"For the video - I wanted to go for a big/visual presence for Cause's first video - one that would set a strong tone for him as an emcee. Something that's evident right off the bat with our bold title sequence. I seldom use titles in my videos - but with a track like this - it was more than appropriate."
"Cause is street - he's hood - but the song has a mixture of both street and style to it. For the video, there are 2 characters, Cause behind the wheel of his ride, and Cause hiding in the dark shadows of an alley way. At the wheel, Cause is styled out, the colors are rich, the footage is glossy, his performance and delivery is smooth - I really wanted to pull out that one side of him for that scene. Simultaneously, we find Cause spitting his rhymes as he moves in and out of shadows in this alley way - we see all sorts of people lurking throughout - people calling back up, people stepping up to the camera, etc. Finally in our third verse - both sides of Cause combine and we see our car parked in the middle of our crowd - surrounded by his crew, we experience both sides of Cause. The scene is rough and raw - the faces of his crew are hard - but our lens flares of our parked car keep that slick and polished side of Cause that will always be present."
"Cause is a true emcee - a natural in front of the camera" says Debruyne. "I have a great respect for him and for what he puts his name on - we had a great working relationship where he put a lot of trust in me - because of that, I really busted my ass for him - I couldn't ask for anything more from artists I work with."
Marc André is making it happen - directing both commercials and music videos in Toronto, Canada. His simple style is powered by his fresh sense of design and composition. His inspiration is driven by fashion, beauty, and the obvious - music. Marc André approaches each project with one goal in mind - to out do himself. He brings his own unique and dramatic interpretation to every set, not to mention his flare for creating a fun and lighthearted environment. Marc André is making a name for himself - at least the people he's worked for these past years think so.
Marc André is currently represented in Canada by Blink Pictures (http://www.blinkpictures.com), the production company responsible for the video. He is also responsible for making the videos of superstars like : Royce Da 5 - Defboy Records
Discography
Cause the product Album "problem child" T.B.A.
Single:All I Know
Single:In My City
Video:All I Know
Video:In My City, Shoot Date: T.B.A.
Photos
Feeling a bit camera shy
Bio
You can feel it in the strength of his beats and in the power of his voice. You hear it in his booming lyrics and in the way he composes violin or piano to glide behind the thick sound of the drums. You listen to his songs, and you just know
Cause knows music.
At a very young age, influenced by the music his older sisters would play, Cause developed a great love and understanding of music. By age eleven he had decided to make it his career. He bought his first guitar and began to play, and there on after, easily learned any instrument he could get his hands on.
Now, with years of experience of playing, writing, composing and producing music in various mediums, count on Cause to lay out a hot track. Many people know him from freestyling and performing at downtown nightclubs, and recognize his flow from various mix tapes, his voice always commanding full attention. With freestyle skills and victories under his belt, Cause began writing more and more songs, composing beats each hotter than the next.
Over the years Cause developed not only a great understanding of music, but of the music industry and decided to start his own movement and create his own record label, DEFBOY RECORDS. With word quickly passing about his record label and website www.defboy.com, www.causetheproduct.com, combined with the popularity gained from his spots on various mix tapes, it was time for Cause to produce, engineer, and record a mix tape of his own.
Not only did Cause have the roles of writer, producer, artist for his debut mix tape, DEFBOY RECORDS Presents, Dark Alley Mix Tape Vol. 1, but he also assumed the roles of Director of art, photography, and graphic design for all website and album art.
From the release and success of Dark Alley Mix Tape came a buzz that left the streets demanding Causes first solo mix tape to be released. With that in the works, as well as his debut solo album, people are in anticipation of hearing the next from Cause The Product. This June, his first single, All I Know hit the radio and immediately hooked people in. In July Cause dropped the Video for All I Know directed by Marc André Debruyne. The video is in major roatation all over Canada, and is available for viewing online at the Defboy Records website www.defboycom, www.videodirector.ca as well as www.causetheproduct.com.
Everything Cause and Defboy Records has done up until this point has been done independent. Most recently, Cause has made a move to California where hes been doing major shows in major cities with artist such as, E-40 and Bone Thugs N Harmony. In the coming months make sure to keep your eyes peeled looking for major projects coming from Cause. He has already made a mark on the Urban community, while sharing the stage with artists such as San Quinn, Yukmouth, Mr. Fab, Baby Bash , and Andre Nickatina. Hes been receiving lots of radio play, and really representing his music to the fullest. Its clear that Cause The Product leaves people wanting more. His beats never fail to get you moving and his presence always draws you in. He is on his grind thats for sure.
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