The Red Verse
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The Red Verse


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"The Red Verse EP Pre-Release Show Thursday at Du Nord"

The Red Verse, formerly The Reverse, will hold a pre-release party for their new EP No Chance for Romance this Thursday, June 5 at Cafe du Nord. The full album release will be on August 15, but the band and their label Tricycle Records will be making 20 limited edition CDs for sale at this week’s show.

Tricycle co-founder and artist relations rep Julie Schuchard told me in an email that she had been interested in the band after seeing them perform at Cafe du Nord and having them play at Tricycle Presents shows. “I have a soft spot for old country and I could really hear that influence in the music,” she wrote. “It’s unlike anything we have on our roster and I liked the idea of expanding our roster into a new genre.”

The band’s style moves back and forth from a Strokes-influenced prep-rock to 50s-60s Rock and Roll and country, with throwbacks to Elvis and Johnny Cash. The new EP includes four tracks that embody these influences and fills in the spaces that were left by their demo (Love is Just the Middle of a Fight) that was released back when the band was just a two-piece.

For 18 months the band was just singer/guitarist Alex Oneil and drummer Danny Sullivan (of Beulah). But after the recording of Love is Just the Middle of a Fight, they were joined by Allen Davis (of Every Move a Picture) on lead guitar and Andrew Gallucio on bass. At this point they were renamed The Red Verse. - The Bay Bridged

"Bandwidth: The Reverse Becomes The Red Verse"

The Red Verse Rewind just a few weeks ago and you might have seen or heard this S.F. indie pop band under a different name. The group changed its name from "the Reverse" to "the Red Verse," starting ... now. It's a good day to make the change, considering that the self-described "illegitimate love child of Johnny Cash and the Strokes" celebrates its Tricycle Records CD release tonight at Cafe Du Nord. The first verse of their story began in 2004 when singer Alex Oneil was living in Los Angeles and looking for inspiration. Naturally, he made the smart choice and left for San Francisco. "It was my first night in town and a roommate suggested I listen to 'Yoko' by Beulah while unpacking," says Oneil of his introduction to the late great S.F. band. Soon after meeting Danny Sullivan, Oneil used the fateful anecdote to lure the ex-Beulah drummer to back him up on "one song for a show I gotta do." Oneil left out the part that the one show was an open mike night. "I signed us up under the slot of #32," Oneil says. "It had been up to this point an evening dominated by terribly somber spoken word acts with the occasional drifter on a ukulele." When it was his turn, Oneil called everyone and demanded immediate attention. A raw cover of "Roadrunner" by the Modern Lovers, and the Reverse was born. I mean the Red Verse. Oneil expands on the band's next chapter:

- SF Gate


No Chance for Romance 2008
Trading Favors (unreleased) 2012



No one could have foreseen Alex Oneil's journey down the rabbit hole to the land of no compromise only to arrive in 2013 with 2010's album of the year.
The Red Verse made a seismic Bay Area splash in 2008 with their debut EP No Chance for Romance on Tricycle records. Front-man ONeil's bass heavy vocals were served up in a blend of post punk and soul country that captured the hearts and minds of club hoppers and audiophiles alike. Successful performances at noise pop and SXSW created a world of promise for the young quartet. After taking 3 years to record their followup LP The Red Verse reemerges ready to prove that timeless is not always timely.