The Sass
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The Sass

Band Rock Alternative


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The Sass @ Arlenes Grocery

New York, New York, USA

New York, New York, USA

The Sass @ Hamilton St. Cafe

Bound Brook, New Jersey, USA

Bound Brook, New Jersey, USA

The Sass @ Arch St. Teen Center

Greenwich, Connecticut, USA

Greenwich, Connecticut, USA

This band has not uploaded any videos
This band has not uploaded any videos


The best kept secret in music


“They definitely have that alt-indie-rock thing going on. The production is solid and smooth and all the instrumentation melds together well. The vocals at times remind me of Hot Hot Heat. I can see them doing really well on college radio.” - Seth Lepore, Engine That Could Promotions

What works best about The Sass’ debut release Bleach Blonde is how solid it is musically. The Sass plays a lowly, dense sound accentuated with moments of fervent energy that remains even and constant. Leading with “Seattle,” it immediately feels as though this might just do, but somehow the album is immediately brought down by singing that appears feigned. Oddly, this doesn’t necessarily kill it. Maybe live, this can be captured with the emotion that’s missing.

Bleach Blonde is covered with references that range from Seattle grunge to the New York Dolls. It bears emphasizing that it’s the vocals on the album, not the instrumentation, that seems rigid. Having never seen them live or heard them in any other capacity, I can accept the possibility that this is something which fell victim to sword of the Label. Evil bastards!

“Oleander and Anti-Freeze” and “Head Girl” have a Brit-rock feel that delves into territory outside of our “Newer, Freer America.” It’s also worth noting how well they take to different influences without sounding like poseurs. “Fractions” sounds like a fly-on-the-wall demo by The Clash; reinforcing that possibility rests at the door.

“Goodbye Moon” definitely has the most radio-friendly sound and received the most mention in their press kit. So we’ll assume it’s the first single, understandably so.

Bleach Blonde is indeed a good album. Given the exposure, they can certainly gain a larger audience, but there are elements that are probably better suited for a live performance, which just happens to be a fine way to support an indie band.

And the vicious circle of life continues. - Derek Blackmon (on


"Bleach Blonde" LP came out July 26th, 2005 on Right Eye Records (we are doing a college radio campaign for this album, have already received some play). The album was re-pressed and re-released with updated graphics and lyrics in Feb. 2006. Past releases: "The Neopolitan EP" (featuring unreleased songs - a limited edition tour EP, released June 2005).


Feeling a bit camera shy


The Sass
"Bleach Blonde" (their one hour long debut album on Right Eye Records)
Alt-Indie-Rock from Columbus, Ohio
Key Tracks (in order): 6 (Fractions), 9 (Goodbye Moon), 3 (In English Please), 2 (They Called Him...Mr. Big Campus)
RIYL: Weezer, Brand New, The Pixies, Hot Hot Heat, and Nada Surf | | |

The Sass has been in existence since 2002, but under another name up until this album, and even won the Columbus (Ohio) Dispatch’s (the main newspaper) Battle of the Bands competition in 2003. By now, The Sass is considered one of the upcoming bands in the Columbus scene with longevity, evidenced by appearances at just about every venue, including the (big ones) Newport and PromoWest Pavilion.

The band completed full east, west, and midwest coast tours in the Summer of 2005 and has toured the South and Mid-West a number of times in the past. They opened for Phantom Planet at a festival in Connecticut in September 2005 and shot a professional style music video for “Fractions”. They have done and may be doing some more Spring touring and/or shows with LA rock bands The Hanks, Darci Cash, and Jupiter Sunrise. They are steadily building a devoted a fanbase around the country with their unique sound and amazing live show.

The Sass is doing a national tour from late January to late Spring 2006 and they will be doing some Warped dates and touring the rest of the summer.

"Bleach Blonde" is a mix of mid-90's style rock with pop leanings and a strong dose of alternative-indie rock, with influences from their previous more punk-emo style. The album hops from thick, heavy rock songs to slow, ambient, yet catchy, indie-rock tunes, but it all fits well together as one cohesive experience of an album.

The album was recorded at Workbook Studio (one of the best in Columbus) and was mastered by Alan Douches of West West Side Music. The album is designed to bring back memories of the awesome alternative rock bands of the mid-90s bands, but update the style with a modern progressive edge. Each song has a different, unique character with equally catchy parts and interesting progressions. The Sass wants to redefine the box that rock music is supposed to fit into and find a home with listeners of all different types of genres. The Sass is young, vibrant, hardworking, and wants to make a positive impact on the music world in the coming years.

DIY PROMO: 5,000 full color postcards, 1,000 full color tour posters, word-of-mouth promo, Right Eye email list (2,300+ people), myspace and purevolume pages, +more
REVIEWS: 50+ copies mailed to websites, magazines, and zines for review (and to create interest)
ONLINE: A pure pick on purevolume, future ads on/in, alternative press, (already done once), and other zines and websites
RADIO: A full college (and indie) radio campaign planned for Spring 2006; play on several Columbus stations (inc. CD101); about 15 college stations have it now
VIDEO: A campaign is planned for their music video for "Fractions" in Spring 2006 that will service 60+ big and small TV stations and media outlets