The Set
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The Set

Minneapolis, Minnesota, United States | SELF

Minneapolis, Minnesota, United States | SELF
Band Alternative Rock

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This band has not uploaded any videos

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"The Set Battle Winter Doldrums, One Catchy Rock Anthem at a Time"

When it comes to battling the winter blahs with music, there are a few ways to go about it. One popular choice for Midwesterners is to cozy up with introspective songs that heighten the melancholy and magnify the monochrome of this gloriously sad season. There's something comforting in the fact that we all wince from the same pain, right? But there is another way, and it's probably a lot healthier in the long term: Find a catchy song in a major key and ride the joy of it into spring.

Right now, Minneapolis quartet the Set's riff-tastic summer anthem "Here is My Heart" is pulling me though the cold, gray days. I can't even explain why, exactly, other than to say that the track's forward push and poppy guitar parts make me feel light and a little fluttery, and lead singer Case Shannon's smart snarl seals the deal. If Howler's recent rash of success really does end up shining a spotlight on the Twin Cities rock scene, all those U.K. journos who salivated over Howler's single "Told You Once" would do well to check out the Set's track; that it's only one of several strong songs on the band's full-length debut Loretta also bodes well for the group. - 89.3 - The Current


"JAM Live video game hopes to bring Minnesotan artists to the masses"

Hadaway has also taken some of the skills he's learned at his day job and translated them into helping artists produce their albums and license their songs for use on television and games. One such band, The Set, is working intimately with Hadaway as part of his sprawling creative collective, Last Triumph, and has already had their tracks used on shows like Real World and Keeping Up With the Kardashians despite being relatively under-the-radar in Minneapolis.

"With most of my artists on Last Triumph, I’m the publisher and we might have one writer, to make it super easy to license," he explains. "And we’ve had a lot of licensing on like MTV and VH1 and E! Network because we send our music to music supervisors and they’re like, yeah, this stuff sounds good, but how easy is it to clear? And that’s why they’re not clearing big major label music -- it’s because it’s so hard to clear and so expensive, just for one song. So when I work with artists, a lot of artists in Minneapolis don’t know about licensing and ASCAP and getting money for your songs and things, but there’s a whole world out there and money that can make it so you can sustain and do music. Licensing is huge. If you can get licensing going, it’s a definitely a good source of income."

Hadaway gathered up a lot of the like-minded artists in his Last Triumph collective last night at the Cabooze for a SXSW send-off, where he showcased bands like The Set and live hip-hop crew Crunchy Kids on stage and had the JAM Live game set up for attendees to try off stage. Meanwhile, a female painter who is part of the collective swirled together a colorful mushroom on a technicolor canvas while another friend in a Last Triumph t-shirt displayed his line of skateboards; the entire room seemed to pulse with a restless, creative energy. - 89.3 - The Current


Discography

"The Set" EP (2010)
"Loretta" (2012)

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Bio

Fresh off their sold out 7th Street Entry show and raising enough fan funds to meet their Kickstarter goal - The Set is ready to release their debut LP “Loretta.”

To record “Loretta,” The Set moved into a local glass blowing warehouse. Their goal was to create a more live sounding album that captured their on stage sound. Using the environment to their advantage they created a massive sounding record - “Loretta.”

The Set has made a name for itself in the budding Minneapolis music scene. Over the course of six months, The Set’s first EP had already received college radio airplay on over 200 stations and been licensed to 12 hit television shows - including MTV's "Real World" and E!'s "Keeping Up Kardashians." As well, The Set is featured on the Xbox 360 and PS3 video game - JAM Live Music Arcade.

With this first LP release, The Set is a group poised to become one of the best new bands in the Midwest. With an equal dose of revival and reinvention, they’re already staking an impressive claim.

"If Howler's recent rash of success really does end up shining a spotlight on the Twin Cities rock scene, all those U.K. journos who salivated over Howler's single 'Told You Once' would do well to check out the Set's track; that it's only one of several strong songs on the band's full-length debut Loretta also bodes well for the group." - Andrea Swenson (89.3 - The Current)

“Gritty rock & roll with a big sound and equally big hooks." - Drew Cappotto - Mastering Engineer (Red Hot Chili Peppers, Jane’s Addiction)